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Intel Security 2017 Consumer Security Lineup Includes McAfee Next Generation Anti-Malware Engine That Offers More Efficient & Effective Detection Responses to Emerging Threats by Offloading Analysis to the Cloud

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Intel Security’s New Consumer Security Lineup Extends Use of the Cloud to Protect Against Emerging Threats

Innovative Enhancements Combine to Deliver Improved Protection Across Devices

MARKHAM, Ontario, Oct. 4, 2016 – Intel Security today launched its 2017 consumer security lineup featuring security innovations to better protect the devices people use every day against the latest threats. The centerpiece of the new portfolio is a next-generation anti-malware engine that offers more efficient and effective detection by offloading analysis to the cloud. In addition, McAfee AntiVirus Plus, McAfee Internet Security, McAfee Total Protection and McAfee LiveSafe offer key cross-device enhancements that make it even easier for users to protect their digital lives.
According to the McAfee Labs Threats Report: June 2016, new ransomware has increased 120 per cent since Q1 of 2015 and more than 4.7 billion records have been stolen since 20131, highlighting the need for consumers to keep security top of mind as cybercriminals use increasingly sophisticated attack methods. With most consumers owning more than three connected devices2, and the increased volume of threats, it has become critical to implement security measures to protect their data, especially as more devices are cloud-connected.

“People are enjoying more and more connected devices as part of everyday life – in their homes, in their cars and even in the things they wear,” said John Giamatteo, corporate vice president and general manager at Intel Security. “This wave of new connectivity is exciting, and a reminder that security is more important than ever. We know our customers need solutions that protect their digital lives, particularly as connectivity continues to rise and threats continue to evolve. We’re dedicated to delivering innovative products designed to protect all manner of connected devices and the people who use them. Our 2017 lineup demonstrates this level of commitment.”

New Consumer Portfolio Offers Enhanced Protection and Better User Experience

The 2017 McAfee product line provides protection for popular household devices – from PCs to Macs* and smartphones to tablets – and is complemented by a new anti-malware engine to provide a more efficient and effective security solution.

Key features and enhancements include:

  • Real Protect: The McAfee Next Generation Anti-Malware Engine combines proven detection methods with an innovative malware unmasking system that uses behavioural analytics and machine learning to detect and block malware without the need for human research. This cloud-centric, automated approach is an industry first and enables more effective detection responses to emerging threats.3
  • Cross-device Innovations: The 2017 lineup includes innovations to our Mac and Android protection capabilities, resulting in a 100 per cent detection result in the latest AV-Comparatives independent test and a perfect score of 13 in the latest AV-Test respectively.4
  • Multifactor Password Management: True Key by Intel Security offers multifactor authentication for consumers to securely log in to their websites using unique factors like facial recognition and fingerprint. New updates include: master password reset and data import from other password managers. The True Key app is included with McAfee LiveSafe, McAfee Total Protection and McAfee Internet Security.

These improvements enable consumers to interact online in a safer and more secure environment, with the ability to manage their security and add new devices from anywhere and at any time. For pricing, availability and more information on the consumer product lineup, visit https://www.mcafee.com/consumer/en-ca/store/m0/index.html.

About Intel Security

Intel Security, with its McAfee product line, is dedicated to making the digital world safer and more secure for everyone. Intel Security is a division of Intel Corporation. Learn more at www.intelsecurity.com.

Intel Security in Canada maintains a website called “The State of Consumer and Enterprise Security in Canada” (http://mcaf.ee/canadastats) in order to provide a one-stop shop for writers looking for information on a variety of trends and issues affecting and shaping the Canadian security landscape. Feel free to check out the Intel Security resource site for security information, statistics, story ideas, and access to published Intel Security surveys and studies.

1According to the Breach Level Index
2Chase Buckle, “Digital consumers own 3.64 connected devices,”GlobalWebIndex, February 18, 2016 http://www.globalwebindex.net/blog/digital-consumers-own-3.64-connected-devices
3Real Protect only applies to PCs
4According to July 2016 AV-Test and AV-Comparatives independent test results
Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.
*Other names and brands may be claimed as the property of others.
No computer system can be absolutely secure.

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True Key™ by Intel Security is changing the way the world logs in. With the True Key app, you are the password. You can use multiple things unique to you – like your face, fingerprint or 2nd device you own – giving you control of your digital identity, and the ability to unlock access to your apps and websites in an easier, safer way, without the hassle of multiple passwords.

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