Software & Apps

LuminarAI Update 4 and Portrait BokehAI Coming Next Week!

LuminarAI Update 4 is coming next week and you can reserve it now. Update 4 brings the long-anticipated Portrait BokehAI for spectacular portraits. You also get visual preview of Textures and controls for more accurate Sky positionings. Update 4 brings 50+ bug fixes.


LuminarAI: 1 seat license – US $47 / 2 seats – US $59 (that’s a 40% off)

You can throw in the following options for a special price:

You get these FREE BONUS PACKS with every order:

For current users of Luminar and Aurora only:
Starts: July 20th (11 AM – New York Time)
Ends: August 4th (11 AM – New York Time)

LuminarAI is an image editor powered by Artificial Intelligence that automates most of the more boring editing tasks to let you focus on the more creative ones. It analyses your image, suggests the perfect template for each image, and allows you to quickly and easily fix and enhance your image.

To learn more and order your copy of LuminarAI Update 4:

Note: Don’t forget to use our coupon code PHOTOXELS where applicable for a further discount.

It doesn’t matter if you don’t specialize in portrait photography, LuminarAI has spectacular tools for anyone who loves their portraits to pop and wow.

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Lenses Tamron

Tamron 18-300mm F/3.5-6.3 Di III-A2 VC VXD (Model B061) – For FUJIFILM X-mount and Sony E-mount APS-C Mirrorless Cameras

Tamron has announced its 18-300mm F/3.5-6.3 Di III-A2 VC VXD (Model B061) zoom lens for FUJIFILM X-mount and Sony E-mount APS-C mirrorless cameras. It covers a 35mm equivalent focal length of 27mm to 450mm, which amounts to a 16.6x optical zoom covering wide-angle to telephoto. Minimum Object Distance is 0.15m (5.9 in) at the wide end and the maximum magnification ratio is 1:2. It is optically image-stabilized. Filter size is 67mm, the same as other TAMRON lenses for mirrorless cameras. The lens features Moisture-Resistant Construction, Fluorine Coating, and a Zoom Lock switch


TAMRON announces development of its first lens for FUJIFILM X-mount; also available in Sony E-mount

The world’s first1 16.6x all-in-one zoom for APS-C mirrorless cameras

July 21, 2021, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the development of its first lens for FUJIFILM X-mount and Sony E-mount cameras simultaneously.

Since the launch of the 28-75mm F/2.8 Di III RXD (Model A036), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras in 2018, TAMRON has continually expanded its line of lenses for Sony mirrorless cameras. The popularity and wide adoption of these lenses prompted many user requests for the manufacture of the lens for other camera brands.

As a specialist in the all-in-one zoom lens category, TAMRON recognized the potential to develop the first all-in-one zoom lens for the FUJIFILM X-mount. The 18-300mm F/3.5-6.3 Di III-A2 VC VXD (Model B061) is the world’s first1 all-in-one zoom lens for Sony and FUJIFILM APS-C mirrorless cameras featuring a 16.6x zoom ratio. To provide the pleasure of photography to more people around the world, TAMRON will continue to develop unique products and expand the number of lenses compatible with more camera brands.

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Cameras Canon

The Canon EOS R5 and R6 Will Make an Appearance at the Tokyo 2020 Summer Olympic Games

As expected, Canon is going to be at the Tokyo 2020 Summer Olympics and, besides the requisite Canon EOS-1D X Mark III Full-Frame DSLR cameras, its EOS R5 and R6 mirrorless cameras are also going to be available for use by the professional photographers shooting the games. Whether the R5 and R6 will gain any traction remains to be seen, as well as how many will rely on them for shooting videos. The elephant in the room is, of course, with the increasing rise in COVID-19 infections among athletes, whether Tokyo2020 can successfully start and complete. Opening Ceremony is this Friday, July 23rd.


Canon establishes professional photographer Photo service center inside the Tokyo 2020 Main Press Center

TOKYO, July 19, 2021—Canon Inc. and Canon Marketing Japan Inc. announced today that the company will establish a photo service center for professional photographers in the Main Press Center (MPC), where members of the international press gather, during the Olympic and Paralympic Games Tokyo 2020 (henceforth, Tokyo 2020 Games) with the purpose of ensuring photographers are as best-equipped as possible to capture exciting and definitive moments of top-class athletes.

View of the Photo Service Center (outside)

View of the Photo Service Center

Photography equipment being stocked in the Photo Service Center

Photography equipment being stocked in the Photo Service Center

Professional DILC Camera EOS-1D X Mark III

Professional DILC Camera

Professional photographers around the world require camera manufacturers to develop state-of-the-art technologies and top-class-performance equipment, as well as provide a comprehensive network of meticulous service and support.

Thus far, Canon has provided on-site support for press photographers, including camera and lens maintenance and technological support, behind the scenes at major sporting events around the world. The Tokyo 2020 Games are no exception—there too, Canon will apply its professional support know-how acquired over its long history in order to provide flexible and appropriate support for photographers and the various requests and equipment troubles they may have.

The Tokyo 2020 Games Main Press Center, located in the West Hall of the Tokyo Big Sight convention center, is expected to receive many members of the international press. As a Gold Partner of the Tokyo 2020 Games (still cameras and desktop printers), Canon aims to contribute to the successful operation of the event. With this goal in mind, the company will establish the largest camera photo service center of this event within the MPC.

At the photo service center, which will operate under the motto of “Zero Downtime” to ensure that photographers don’t miss their chance at capturing decisive moments of this intense competition due to equipment trouble or other such problems, Canon will provide speedy maintenance service, equipment repairs and loaning of replacement equipment so that photographers can always be ready and in the best possible condition.

The Canon photo service center will provide such equipment as the company’s professional flagship camera, the EOS-1D X Mark III, as well as the EOS R5 and EOS R6 mirrorless cameras and super-telephoto lenses. In addition, elite and highly trained staff will be working on-site to support photographers until the end of the closing ceremonies of the Tokyo 2020 Games.

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Now You Know

Photo of Single Atom Wins the Engineering and Physical Sciences Research Council National Science Photography Competition

Mention of a ‘pale blue dot‘ always takes me back to the iconic picture of Earth as taken by Voyager 1 from far away in space (3.7 billion miles / 6 billion kilometers from the Sun). But the blue dot in this picture is that of a single atom of Strontium.

David Nadlinger, from the University of Oxford, set up his camera on a tripod, shot high-powered laser at a single atom of Strontium held floating in an electric field in an ultra-high vacuum chamber, and took a long exposure shot as energized electrons gave off enough light for an image to be captured on the camera’s sensor. He titled his picture ‘Single Atom in an Ion Trap’, and explained how the photograph came about:

The idea of being able to see a single atom with the naked eye had struck me as a wonderfully direct and visceral bridge between the miniscule quantum world and our macroscopic reality. A back-of-the-envelope calculation showed the numbers to be on my side, and when I set off to the lab with camera and tripods one quiet Sunday afternoon, I was rewarded with this particular picture of a small, pale blue dot.

David Nadlinger - University of Oxford

David Nadlinger – University of Oxford

The picture came first in the Equipment & Facilities category, as well as winning overall against many other stunning pictures in the national science photography competition organised by the Engineering and Physical Sciences Research Council (EPSRC).

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Lenses Panasonic

Panasonic Introduces the LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550)

Panasonic has introduced a new Micro Four Thirds (MFT) mirrorless lens, the LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) which complements its LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 ASPH. (H-X1025) lens.

The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) boasts a large F1.7 aperture throughout the entire 50-100mm (35mm camera equivalent) zoom range, minimum focusing distance of 0.28m (at wide end, 0.31m at tele end) and maximum magnification ratio of 0.42x (35mm camera equivalent). It is dust/splash-resistant, and can operate down to -10°C (14°F). Filter diameter is in 77mm.

An inner focus drive system ensures silent operation, while the stepless aperture ring and micro-step drive system in the aperture control section provides smooth aperture changes when zooming or panning. A mechanism suppresseses focus breathing at entire zoom range.

Together, the two lenses cover a focusing distance from wide angle to telephoto, functioning as eight fixed focal length lenses: 20mm / 24mm / 28mm / 35mm / 50mm / 75mm / 85mm / 100mm (35mm camera equivalent).


Panasonic Introduces New Full-range F1.7 Telephoto Zoom Digital Interchangeable Lens for Mirrorless Cameras

The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) is versatile for photography and videography

NEWARK, N.J., July 7, 2021 /PRNewswire/ — Panasonic is proud to introduce a new telephoto zoom digital interchangeable lens, the LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550), which boasts a large F1.7 aperture throughout the entire 50-100mm (35mm camera equivalent) zoom range with exceptionally high optical performance clearing the stringent LEICA standards. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. excels at both photo shooting and video recording, satisfying professional photographers and videographers alike.

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