Good news for Sony E mount camera owners looking for a low-cost telephoto lens. Sony has announced the FE 100-400mm F5.6-8 OSS, a super-telephoto 4x zoom lens for its full-frame and APS-C Alpha cameras. Besides the...
Latest News
Quickfact Sheets
Look Inside
Panasonic Announces Full Frame LUMIX S 40mm F2
PRESS RELEASE Panasonic Introduces New Compact Standard Prime Lens to its Full Frame LUMIX S Series: LUMIX S 40mm F2 (S-S40) Newark, N.J. (April. 21, 2026) – Panasonic is pleased to introduce the new LUMIX S 40mm F2 (S...
Hasselblad Announces X2D II 100C Medium-Format Mirrorless and XCD 2.8–4/35–100E Standard Zoom Lens
Hasselblad’s latest medium-format mirrorless promises “true end-to-end high dynamic range”, AF-C continuous autofocus (425 zones PDAF + LIDAR), 5-axis 10-stop in-body image stabilisation, a Tilt Touch...
TAMRON Announces the 35-100mm F/2.8 Di III VXD for Sony E and Nikon Z Mount
PRESS RELEASE The Beauty of F2.8, in the Palm of Your Hand 35-100mm F/2.8 Di III VXD (Model A078) For Sony E-mount and Nikon Z mount Full-Frame Mirrorless February 19, 2026, Commack, NY – TAMRON announces the launch of...
Leica Q3 Monochrom Captures B&W Photos and Videos Only
PRESS RELEASE New: Leica Q3 Monochrom The second monochrome generation of the Leica Q family featuring a dedicated black-and-white sensor Wetzlar, 20 November 2025 – A century ago, the Leica I defied convention and...
Canon Announces EOS R6 III and RF45mm F1.2 STM
PRESS RELEASE Canon Unveils New EOS R6 Mark III Hybrid Powerhouse Camera and Compact RF45mm F1.2 STM Lensanon MELVILLE, N.Y., November 6, 2025 — Canon U.S.A., Inc., a leader in digital imaging solutions, today announced...