Contests Fujifilm

FUJIFILM X100 Owners: Win a Limited Edition 10th Anniversary X100V

Fujifilm certainly deserves all the praise and success they get from their X Series digital cameras. It all started 10 years ago in 2010 with the Finepix X100. It stole the heart of many photographers with its retro rangefinder look, dedicated shutter speed dial and aperture ring, and its hybrid optical / electronic viewfinder. And then, at about every 3 years interval, a new X100 was introduced that solved irritating issues, added features, and improved performance — taking into account owners’ feedback: the X100S (S = Second) in 2013, the X100T (T = Third) in 2014, the X100F (F = Fourth) in 2017 and finally the current X100V (V = Roman numeral Five) in 2020.

The X100 fixed lens compact cameras are dearly loved by photographers. Just one look may well steal your heart — and lighten your pocketbook.

To celebrate it’s 10th year anniversary, Fujifilm is running a photography contest. Unfortunately, submitted pictures have to have been taken with an X100 camera (i.e. by the owner). There are no restrictions on the genre. The prize is a limited edition 10th Anniversary X100V and the winner will also be featured in the exclusive X100: Framing a Decade exhibition at London’s FUJIFILM House of Photography!

September 2020 marks a decade since the birth of the FUJIFILM X100 series, so to celebrate, we’re running a photo competition showcasing the best shots you’ve taken with one of these legendary cameras.

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View the contest promotional video


Here’s a promotional video for the X100V when it first came out:

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Cameras Editorial Sony

A Sign of the Times, Part II? Sony Exits Camera Business in Brazil

See English translation below

When the news blared back in May 2020 (that’s just 4 months ago) that “Olympus exits the camera business in South Korea,” it was a very definite and clear sign of the times, especially because rumors had floated for months before about the troubles that Olympus imaging was facing.

This case with Sony is different, and also not. First, there are no rumors floating around that Sony’s imaging business is in imminent trouble, though this closing may be the opening salvo, and it may just start closing its camera business in other countries where it is not profitable.

In our commentary on Olympus’ sale to JIP, we shared our thoughts that we didn’t believe that the bad news would stop there. We listed a couple of other companies that we thought were in danger (though on the surface their camera business appear strong and vibrantly healthy).

We mentioned that Sony is facing twin pressures from within and without: back on April 1, 2020, Sony spinned off its businesses that made up its Electronics Products and Solutions segment (which included Imaging Products & Solutions) into a new separate holding company called Sony Electronics Corporation. It is also under tremendous financial pressure (especially from one very persistent activist investor) to show profits and a good ROI — or sell its imaging business.

Looking at Sony’s award-winning Alpha 7 series of full-frame mirrorless cameras — the cream of the crop, and the first choice among many professional photographers — it certainly sounds far-fetched that Sony will exit the camera business especially that its A7 series mirrorless cameras are doing so well right now. But, with some companies, all it takes is a couple of losses to seal their fate. While Sony had the full-frame mirrorless field all to itself a few years back, it’s a different ballgame now that Nikon and Canon have both thrown their full weight into the full-frame mirrorless arena, fracturing a market that once seemed safe in Sony’s grasp. Sony now sees itself sharing that already shrinking financial pie with others.

Note that the closing won’t take effect until March 2021 (6 months from now) and the “interruption” of consumer sales won’t happen until mid-2021 (say June 2021, 9 months from now). That’s a relatively long time to wait, because a lot can happen in six or nine months, sometimes.

Yes, this camera business closure in Brazil is different and is not a clear signal that Sony is closing its camera business anytime soon.

In the final analysis, whether Sony Electronics Corporation survives and continues to revel us with imaging technological breakthroughs that find their way into better cameras (and other electronic products) may be less dependent on their own technical wizardry (under their control) than on the global economic forces at play (outside of their control). Let’s hope that Sony Electronics Corporation weathers this financial storm, for we expect greater camera products from them.

Google translation:


The Sony group has always taken steps to strengthen the structure and sustainability of its business, in order to respond to rapid changes in the external environment.

We decided to close the plant in Manaus at the end of March 2021 and interrupt, in mid-2021, sales of consumer products by Sony Brazil, such as TV, audio and cameras, considering the recent market environment and the expected trend for the business.

Sony is taking all necessary measures and is very committed as a company to commit its efforts to guarantee all rights, the best treatment and special care for its employees.

Sony Brasil will continue to offer all consumer support for products under its commercial responsibility in accordance with applicable laws and its product warranty policy.

The other Sony group businesses in Brazil (Games, Professional Solutions, Music and Pictures Entertainment, including Playstation) will continue to maintain their strong presence in the local market.

via Gizmodo Brazil

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Lenses Nikon

Nikon Introduces NIKKOR Z 14-24mm f/2.8 S and NIKKOR Z 50mm f/1.2 S S-Line Lenses

If anybody ever doubted Nikon’s commitment to be a full-time player in the full-frame mirrorless category, these two premium lenses should send a powerful message to its fans and competitors alike. The NIKKOR Z 14-24mm f/2.8 S and NIKKOR Z 50mm f/1.2 S S-Line lenses are prized focal lengths, usually serve as a demonstration of the quality of a company’s lens design capability, and should dispel remaining doubts that the battle for the souls (and pocketbooks) of pro and amateur photographers are going to be fought in the full-frame mirrorless arena.



The Ultra-Wide NIKKOR Z 14-24mm f/2.8 S and Powerful NIKKOR Z 50mm f/1.2 S S-Line Lenses Bring Groundbreaking Advancements in Optical Performance and Design to the Nikon Z Series

MISSISSAUGA, ON, September 16, 2020 – Today, Nikon Canada Inc. unveiled two exciting additions to the rapidly expanding NIKKOR Z lens lineup, demonstrating the brand’s commitment to the evolving Nikon Z series. These new full-frame S-Line1 lenses showcase the superior optical performance and capabilities of the Nikon Z mount for photographers and creators. The ultra-wide angle NIKKOR Z 14-24mm f/2.8 S is the world’s shortest2 and lightest2 full-frame f/2.8 zoom lens with a 14mm field of view, enabling a versatile range to capture expansive views including cityscapes, landscapes, astrophotography and more. Meanwhile, the NIKKOR Z 50mm f/1.2 S is the paramount fast-aperture prime lens engineered for optical excellence to help Z series users achieve unrivaled power, exceptional sharpness and show-stopping bokeh.

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Firmware Updates Olympus

Olympus OM-D E-M1X and OM-D E-M1 Mark III Mirrorless Cameras’ Firmware Winter 2020: New Function for Professional Video Production Post-processing Tasks

The following video presents OM-D E-M1X | Nature photography in Sweden:
Olympus Visionaries Andreas Geh and Chris Eyre Walker took a trip to the Sarek Nationalpark in Sweden – a stunning scenery and dream for every nature and wildlife photographer. Join them on their trip through the swedish landscape creating breathtaking images while getting in touch with nature.

Olympus announces development of firmware to enable raw video data be recorded to the ATOMOS NINJA V, for the following Olympus mirrorless cameras:



Center Valley, PA, September 15, 2020 – Olympus is pleased to announce development for firmware that enables output of RAW video data from the Olympus OM-D® E-M1X and Olympus OM-D E-M1 Mark III mirrorless cameras to the ATOMOS NINJA V HDR monitor recorder. Data will be recorded to the ATOMOS NINJA V as Apple® ProRes RAW for flexible image editing. This lends greater flexibility to professional video production post-processing tasks, such as adjusting exposure and color grading recorded footage. The firmware is being developed in collaboration with ATOMOS and is scheduled for release in Winter 2020.

Olympus OM-D E-M1X with 12-100mmF4

Olympus OM-D E-M1X with 12-100mmF4


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Cameras Sony

Sony Crams the A7 III Into a Compact Full-Frame Mirrorless A7c

Sony has taken the A7 III full-frame mirrorless camera and crammed it into a more compact and lighter Alpha 7c. In spite of being almost the same size as the A6600 (with a smaller APS-C sensor), the A7c boasts a full-frame sensor, continuing Sony’s calculated (and so far, winning) gamble that photographers will overwhelmingly prefer the larger full-frame sensor to a smaller APS-C or Four-Thirds sensor.

Billed as “the world’s smallest and lightest full-frame body,” the A7c is being offered with a new and “world’s smallest and lightest FE 28-60mm F4-5.6 standard zoom lens.” The retractable kit lens offers a meagre 2x optical zoom, but with the advantage of providing wide-angle coverage for vlogging (and large group shots) and standard coverage for product (and general) photography.

The Sony A7c features a full-frame 24.2MP back-illuminated CMOS sensor and promises to offer “high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing.” Other features include 5-axis IBIS (In-Body Image Stabilization), Sony’s famed Real-time Eye AF (Face, Eye, and Animal), continuous shooting at up to 10 fps (8 fps in live view mode), 4K video with Real-time Eye AF (human), a 3.0-inch vari-angle Touch LCD monitor with 921K-dot resolution, and the higher-capacity NP-FZ100 battery.

For those who absolutely need a viewfinder, there is a small pop-up 2.35M-dot XGA OLED Tru-Finder™ EVF (0.59x magnification).


Sony Electronics Introduces Alpha 7C Camera and Zoom Lens, the World’s Smallest and Lightesti Full-frame Camera System

SAN DIEGO, Sept. 14, 2020 /PRNewswire/ — Today, Sony Electronics Inc. announced several additions to an already impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.

Sony A7c

Sony A7c

The Alpha 7C is the world’s smallest and lightestii full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K videoiii capabilities and more. When paired with the world’s smallest and lightestiv FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detectionv.

“We are committed to creating the best tools possible, based on the needs of our customers,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.”

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