The following video presents Xtra Turbo X-T3 with Nicole Emanuel / FUJIFILM:
“Australian photographer Nicole Emanual shoots horses on X-T3”
Fujifilm recently announced that it has been awarded the Good Design Award 2018 for 29 products which include the following eight cameras, seven lenses, and a printer to print photos shot with a smartphone in a square format:
Fujifilm instax SQUARE SQ6
The instax SQUARE SQ6 is a new instant camera model in the instax series, which allows users to enjoy on-the-spot photo printing. The SQ6, which uses SQUARE Film and an analogue exposure method, is intended for a wide range of users, from SNS fans to photo enthusiasts. Its main features include the cute square-form factor, which suggests the square format; a knurling processing-feel design of the body front panel with a strong graphic impression and improved grip performance; switchable shooting mode with improved visibility using display of icons and LED indicators; flash color filters that increase the pleasure of shooting and broadens the range of photographic expression; and an upscale selection of colors and textured accessories.
Fujifilm: Good Design 2018
Fujifilm instax SQUARE SQ20 (front view; left to right): matte black and glossy beige
The instax SQUARE SQ20 is the next-generation model of its predecessor SQ10, which allowed users to enjoy on-the-spot photo printing with a CMOS sensor and digital image processing technology. Its development concept was focused on enjoying square-format instant photos for informal, creative photography. The SQ20 inherits series features such as the ability to shoot beautiful photos under dim light and at short distances along with various image-editing/processing functions that can be applied before or after shooting, not to mention an iconic design for ease of use. The new features support greater pleasure and creativity: (1) the first instax camera with a 4× zooming function, (2) Motion Mode for printing the best moment from a video, and (3) an improved grip. It also features an iconic design with a simplified shape.
Fujifilm: Good Design 2018
Fujifilm Instax SHARE SP-3 SQ
The instax SHARE SP-3 is a smartphone-compatible printer, which enables users to print photos shot with a smartphone in a square format with “instax SQUARE Film,” anytime and anywhere, using its dedicated apps. It features various functions that meet the needs of the time, such as to print square-format photos popular among smartphone and SNS users without trimming them; to search images through the hashtag print option on SNSs; to make available various templates for printing original photos that can be used as message and name cards. What’s more, it is a product that users can enjoy in terms of the benefits of silver halide print by printing the photos that they stored in the smartphones on instant films, which they can actually touch.
Fujifilm: Good Design 2018
FUJIFILM XF10: Champagne Gold (top), Black (bottom)
The FUJIFILM XF10 is a new premium compact camera that features the smallest metal body of the X Series equipped with an APS-C sensor that delivers high image quality, and the sophisticated appearance of advanced X Series models. The extremely thin body was achieved by mounting a wide-angle fixed lens with fast aperture, which does not sacrifice brightness as well as superb descriptive performance. Single-hand operation allows users to use diverse functions comfortably, from operating the power switch to setting the image quality. While emphasizing simple automatic shooting, the camera also offers a control ring and dials made of machined metal as well as a touchscreen LCD so that users can enjoy manual shooting suitable for any situation. This unique compact digital camera targets a broad range of users, from smartphone owners who want more sophisticated shooting to users of single-lens reflex camera who want a second camera.
Fujifilm: Good Design 2018
FUJIFILM X-A5 (clockwise): silver, pink, brown
The FUJIFILM X-A5 is a mirrorless interchangeable lens digital camera within a 15–45 mm standard zoom lens kit for beginners. Targeting global markets, the camera allows users to shoot more comfortably using a higher-speed, higher-precision autofocus with lower power consumption through improved sensor and processor performance while continuing the main features of the previous model, such as an easy selfie shooting and simple, easy operation. We developed a 15–45 mm standard lens with a motorized zoom to create a smaller mirrorless system with improved operability. The popular external design has been enhanced with a beautiful, rounded design for the metallic top panel, along with other refinements, to allow users to operate it more easily while further stimulating their desire to own one.
Fujifilm: Good Design 2018
FUJIFILM X-T3 (left to right): black and silver
The FUJIFILM X-T3 is the ultimate mirrorless camera. It exhibits an optimum balance between a small, lightweight body and high image quality, and is therefore targeted at discerning advanced amateur photographers. With a new sensor and processor, it offers not only an improved autofocus, exposure, and other still-image functions but also enhanced video performance. Moreover, it is capable of recording 4K/60fps video at 10 bits as well as 4K/25fps and 24fps video at 10 bits. Other features include an information display with adjustable contrast, a sports finder mode to predict the movements of the subject, and image quality customization for both still images and videos. With a reasonably small body that outdoes the previous model, the camera supports new functions along with dozens of improvements in operability so that users can comfortably shoot all sorts of scenes, from portraits to motor sports, in both still photos and videos.
Fujifilm: Good Design 2018
FUJIFILM X-T100 (clockwise): Dark Silver, Black, and Champagne Gold
The FUJIFILM X-T100 offers beginners at photography the pleasure of looking through a viewfinder, the joy of ownership, and the impressive features of a premium camera. Although this is an entry model, its machined metal dials and metallic top are popular selling points of the X Series. The function dial enables users to access easily and intuitively the variety of tones unique to Fujifilm’s silver halide films. The back monitor can be tilted in three directions and also horizontally by 180 degrees to satisfy the user’s desire to shoot selfies. The model was developed so that users could operate it more intuitively by automatically selecting the most appropriate shooting conditions, recognizing and tracking a subject, and providing a touch LCD monitor so that even beginners can take beautiful photos. It thus satisfies users’ dual requirements for a solid appearance of a premium camera and for high operability that allows even beginners to enjoy shooting.
Fujifilm: Good Design 2018
FUJIFILM X-H1
As the new flagship model of the X Series, the FUJIFILM X-H1 features improved wide shooting functions and targets professional photographers. With a newly developed, highly robust and durable body, the model incorporates built-in 5-axes and a maximum 5.5-stop image stabilization for the first time in the X Series. Advanced autofocus, a flicker reduction function that achieves stable exposure even in settings with an unstable light source, and proprietary color reproduction enable users to achieve extremely high quality images in any environment. Its “ETERNA” mode, a new Film Simulation feature uniquely developed for movie films, has been highly regarded by the movie industry for years. The camera delivers the highest performance in the X Series, with improvements in both still image and video performance, including the addition of a feature that completely eliminates the generation of noise while shooting video. The model also addresses a broad range of needs of professional photographers and film producers.
Fujifilm: Good Design 2018
FUJIFILM GFX 50R
The FUJIFILM GFX 50R, a medium-format mirrorless camera for photography enthusiasts, includes a medium-format image sensor (equivalent to 1.7 times a full-size 35 mm). Its rangefinder style, introduced for the first time as a medium-format camera, calls to mind film cameras from long ago. It boasts a slim size and high maneuverability while allowing users not only to shoot extraordinarily high quality photos in studios but also to casually capture outdoor street photos. The restrained protrusion of the camera body enables users to easily store the camera in a bag and improves the mobility of the entire system. Furthermore, it can be more easily operated than existing digitalback units when mounted with a view camera adapter used for special situations such as tilt/shift shooting. We plan to disseminate medium-format cameras offering high image quality by providing cameras with superior features to more photographers at an affordable price.
Fujifilm: Good Design 2018
