Focusing on attractive retro designs, practical features, dedicated analog-style dials, and its unique Film Simulation, Fujifilm has successfully raised the attractiveness and desirability of its APS-C mirrorless...
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Sony Announces 400-800mm F6.3-8 G OSS Super Telephoto Zoom Lens
Sony Electronics Unveils Specialty 400-800mm F6.3-8 G OSS Super Telephoto Zoom G Lens: The Furthest Reaching Sony Lens To Date Full-Frame E-Mount Lens Designed for Birding, Wildlife, and Sports Professionals SAN DIEGO...
Sony Announces 16mm F1.8 G Prime Lens
Sony Electronics Launches the Ultra-Wide 16mm F1.8 G Full-Frame Prime Lens Compact and Lightweight Design Meets Exceptional Optical Performance SAN DIEGO, Feb. 26, 2025 /PRNewswire/ — Sony Electronics introduces...
Canon Announces RF-S14-30mm F4-6.3 IS STM PZ and RF20mm F1.4 L VCM for Content Creators
PRESS RELEASE Canon Unveils New Lenses for High-Level Social Creators Seeking Visual Excellence and Greater Expression Across Stills and Cinematic Video MELVILLE, NY, March 26, 2025 – Canon U.S.A., Inc., a leader in...
Sony Teases New Mirrorless
Sony is also announcing a new mirrorless camera next Wednesday March 26. It looks like it is a Full-Frame E-mount camera, and probably for the cine market. Share on Bluesky (Opens in new window) Bluesky Share on...
Sigma BF Full-Frame Mirrorless Camera Features 24.6MP Sensor, a Unibody Structure, Haptics Buttons, 230GB of Internal Storage and 6K/30P Video
SIGMA has always been the black sheep of the camera family, introducing cameras that make photographers scratch their heads and wonder what in the world their designers and engineers were thinking. Well, remaining true...
Hasselblad Announces X2D II 100C Medium-Format Mirrorless and XCD 2.8–4/35–100E Standard Zoom Lens
Hasselblad’s latest medium-format mirrorless promises “true end-to-end high dynamic range”, AF-C continuous autofocus (425 zones PDAF + LIDAR), 5-axis 10-stop in-body image stabilisation, a Tilt Touch...
Canon Teases Two New V Series Cameras
Canon is announcing two new V Series cameras next Wednesday March 26 for the North American market. One of them is probably the PowerShot V1 that it already announced in the Asia market, and that will be available late...
Leica Vario-Elmarit-SL 28–70 f/2.8 ASPH.
PRESS RELEASE New: Leica Vario-Elmarit-SL 28–70 f/2.8 ASPH. The most compact and lightweight standard zoom lens for the Leica SL-System. Wetzlar, 12 June 2025 – With over 150 years of expertise, Leica has built a...