Lenses Nikon

Nikon Announces Compact and Affordable NIKKOR Z 40mm F2 for Z-Mount Mirrorless Cameras

Today Nikon Canada announced the NIKKOR Z 40mm f/2 ultra compact prime lens as a light and compact “walk-around” lens that can be used with any Nikon Z series full-frame (FX-format) or APS-C (DX-format) mirrorless camera using the Z-mount. On an APS-C camera, the equivalent focal length is 60mm.



The Expansion of the NIKKOR Z Lens Line Continues

Mississauga, ON, September 14, 2021 – Today Nikon Canada Inc. announced the new NIKKOR Z 40mm f/2, a compact yet capable FX-format prime lens that provides fantastic image quality, fast aperture, a practical field of view and extraordinary bokeh for everyday image and video capture.

Affordable, portable and bright, this new optic checks all the right boxes for a lightweight lens to carry just about anywhere for nearly any occasion. Whether seeking a lens for everyday snaps, unobtrusive street photography or as a travel companion that fits in your carry-on, the new 40mm lets you capture with incredible sharpness, fast focus, and gorgeous blurred backgrounds. Additionally, the fast aperture affords excellent low-light performance and exceptional image quality – from portraits to food, or still life to 4K video, users can expect vivid colours and lifelike three-dimensional depth.

The 40mm f/2 is a versatile lens that can be used with any Nikon Z series full-frame or DX-format camera. The lens is small enough to pair perfectly with a Z 50, Z fc or Z 5, yet suitable for Z 6II and Z 7II users looking for a light and compact “walk-around” lens.

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Canon Lenses

Canon Adds Compact, Lightweight and Affordable RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM Lenses

How do you get photographers who prefer a compact and lightweight camera and lens kit to either stay within your fold or switch over from your (hint: Micro Four Thirds) competitor? By not only making your full-frame mirrorless camera the same size or even smaller than your competitor’s but also by offering more compact and lightweight lenses, especially in the ultra-wide-angle as well as telephoto range.

That is what Canon attempted earlier with the RF600mm and RF800mm F11 IS STM super telephoto lenses, both compact and lightweight but with a small maximum aperture. They are now at it again with the RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM lenses.

The RF16mm F2.8 STM is great for landscape, architecture and travel photography, and provides an ideal focal length for vlogging.

The RF100–400mm F5.6–8 IS USM is great for portrait, wildlife, nature and sports photography. Adding the optional RF 1.4x (140-560mm equiv.) and 2x (200-800mm equiv.) extenders extend the reach of the RF100–400mm F5.6–8 IS USM to super telephoto range.


Canon Completes Another Chapter in the RF Lens Story – Introduces Two New Budget-Friendly Lenses for EOS R Full-Frame Mirrorless Users

MELVILLE, NY, September 14, 2021 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM lenses. Both lenses invite current EOS R series users and those who are considering a move to Canon’s prominent mirrorless system, such as the EOS R or EOS RP, to expand their content creation abilities with the visual drama of an ultra-wide-angle lens and true telephoto-only zoom lens. As the “lens first” EOS R series continues to expand, these latest lenses open the door to a wide-range of imaging creators, encouraging them to test the powers and possibilities of their art.

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Cameras Canon

Canon EOS R3 Features Superb AF Performance and Speed With Fast-Moving Subjects

With the release of the full-frame mirrorless EOS R3, Canon takes a step closer toward its flagship full-frame mirrorless camera, the EOS R1. The EOS R3 is poistioned “between the immensely popular EOS R5 and the world-renowned Canon flagship EOS-1D X” and targeted to sports, nature and wildlife photographers.

Building on the already-impressive EOS R5/R6, the new EOS R3 adds “superb AF performance and speed with fast-moving subjects.” It features a 24.1-MP back-illuminated stacked CMOS sensor, continuous blackout-free shooting at up to 30 fps in electronic (silent) shutter mode and up to 12 fps in the mechanical shutter, minimum rolling electronic shutter distortion, Dual Pixel CMOS AF II with 1,053 AF Points, and 8 stops of 5-axis IBIS (In-Body Image Stabilization). The AF is sensitive down to EV -7.5 for subjects such as eye, face, head, animals, and select cars and motorcycles.

The EOS R3 has a new 5.76M-dot and 120fps blackout-free Electronic Viewfinder with Eye-input AF: Just look at the subject to initiate AF lock and tracking on the subject. It shoots 6K 60p RAW and 4K 120p 10-bit uncropped video. It is weather and dust resistant (equivalent to EOS-1D camera models).


The EOS Revolution Continues: Canon Officially Announces the Company’s Most Technologically Advanced Full-Frame Mirrorless Camera, the Professional-Grade EOS R3

Canon EOS R3

Canon EOS R3

MELVILLE, NY, September 14, 2021 – Building on the success of the EOS R camera series, Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the next leap forward in full-frame mirrorless cameras – the professional-grade Canon EOS R3. The new camera leverages the advancements in technology that Canon has developed since the original EOS R launch in 2018 and bridges the gap between the immensely popular EOS R5 and the world-renowned Canon flagship EOS-1D X line. The EOS R3 is the first “3” series camera from Canon since the widely used EOS-3 film camera launched in 1998.

The EOS R3 camera’s features greatly emphasize superb AF performance and speed with fast-moving subjects. It was designed to meet the reliability and durability demands of professionals, even when working in some extremely challenging conditions.

“The launch of the EOS R3 sets a new benchmark for the Canon EOS R camera system. Canon listened carefully to the voices of professionals when developing a camera to meet their standards,” said Tatsuro “Tony” Kano, executive vice president and general manager of Canon U.S.A.’s Imaging Technologies & Communications Group. “The EOS R3 is a monumental evolution in digital imaging technology. I look forward to seeing the camera in action on the sidelines of sporting events and in the hands of nature and wildlife photographers across the globe.”

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Contests Sony

Have You Entered the Sony Vlog Challenge 2021 “Enter My World” Yet?

The Sony Vlog Challenge 2021 “Enter my world” is ending soon on Monday, September 27, 2021. To enter this contest, you must have a public Instagram account (winners will be contacted via direct message on Instagram). Videos do not need to be filmed on a Sony camera; any device will do. Entries are accepted from US and Canada.

We’re inviting you to give us a glimpse into your world and show us the thing you’re most passionate about. Got something you just can’t live without? Something amazing you want to introduce your viewers to? Whatever it is that makes you tick, we want to hear about it. Take the Sony Vlog Challenge and show us how you express your individuality and pursue your passion, no matter what others think.

One global winner and three regional winners will be selected from North America.

The global winner will receive a ZV-E10 interchangeable lens vlog camera kit and an E 10-18mm F4 OSS.

Regional winners will receive a ZV-E10 interchangeable lens vlog camera kit.

All prizes include a shooting grip and SD memory card.

See the entry terms and conditions for details.

The Winner announcement will be on Monday, November 29, 2021.

Enter the Sony Vlog Challenge 2021

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Lenses OM Digital Solutions

OM Digital Solutions Updates Lens Roadmap: Two Lenses Announced, Three More Planned

OMDS Corporation has announced the development of the ED 20mm (40mm equiv.) F1.4 PRO lens and the ED 40-150mm (80-300mm equiv.) F4.0 PRO lens for their Micro Four Thirds mirrorless cameras. No release dates have been set.

Three further lenses are noted on the updated (as of September 2021) Lens Roadmap: a Macro lens in the 75-150mm (150-300mm equiv.) range, and two telephoto zoom lenses in the 50-250mm (100-500mm equiv.) range.

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