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Cameras Fujifilm Lenses

Fujifilm Won the Prestigious “Good Design Award 2018” With 29 Products Including 8 Cameras, 7 Lenses, and a Printer to Print Photos Shot with a Smartphone in a Square Format

The following video presents Xtra Turbo X-T3 with Nicole Emanuel / FUJIFILM:
“Australian photographer Nicole Emanual shoots horses on X-T3”

Fujifilm recently announced that it has been awarded the Good Design Award 2018 for 29 products which include the following eight cameras, seven lenses, and a printer to print photos shot with a smartphone in a square format:

instax SQUARE SQ6

Fujifilm instax SQUARE SQ6

Fujifilm instax SQUARE SQ6

The instax SQUARE SQ6 is a new instant camera model in the instax series, which allows users to enjoy on-the-spot photo printing. The SQ6, which uses SQUARE Film and an analogue exposure method, is intended for a wide range of users, from SNS fans to photo enthusiasts. Its main features include the cute square-form factor, which suggests the square format; a knurling processing-feel design of the body front panel with a strong graphic impression and improved grip performance; switchable shooting mode with improved visibility using display of icons and LED indicators; flash color filters that increase the pleasure of shooting and broadens the range of photographic expression; and an upscale selection of colors and textured accessories.
Fujifilm: Good Design 2018

instax SQUARE SQ20

Fujifilm instax SQUARE SQ20 (front view; left to right): matte black and glossy beige

Fujifilm instax SQUARE SQ20 (front view; left to right): matte black and glossy beige

The instax SQUARE SQ20 is the next-generation model of its predecessor SQ10, which allowed users to enjoy on-the-spot photo printing with a CMOS sensor and digital image processing technology. Its development concept was focused on enjoying square-format instant photos for informal, creative photography. The SQ20 inherits series features such as the ability to shoot beautiful photos under dim light and at short distances along with various image-editing/processing functions that can be applied before or after shooting, not to mention an iconic design for ease of use. The new features support greater pleasure and creativity: (1) the first instax camera with a 4× zooming function, (2) Motion Mode for printing the best moment from a video, and (3) an improved grip. It also features an iconic design with a simplified shape.
Fujifilm: Good Design 2018

instax SHARE SP-3

Fujifilm Instax SHARE SP-3 SQ

Fujifilm Instax SHARE SP-3 SQ

The instax SHARE SP-3 is a smartphone-compatible printer, which enables users to print photos shot with a smartphone in a square format with “instax SQUARE Film,” anytime and anywhere, using its dedicated apps. It features various functions that meet the needs of the time, such as to print square-format photos popular among smartphone and SNS users without trimming them; to search images through the hashtag print option on SNSs; to make available various templates for printing original photos that can be used as message and name cards. What’s more, it is a product that users can enjoy in terms of the benefits of silver halide print by printing the photos that they stored in the smartphones on instant films, which they can actually touch.
Fujifilm: Good Design 2018

FUJIFILM XF10

FUJIFILM XF10: Champagne Gold (top), Black (bottom)

FUJIFILM XF10: Champagne Gold (top), Black (bottom)

The FUJIFILM XF10 is a new premium compact camera that features the smallest metal body of the X Series equipped with an APS-C sensor that delivers high image quality, and the sophisticated appearance of advanced X Series models. The extremely thin body was achieved by mounting a wide-angle fixed lens with fast aperture, which does not sacrifice brightness as well as superb descriptive performance. Single-hand operation allows users to use diverse functions comfortably, from operating the power switch to setting the image quality. While emphasizing simple automatic shooting, the camera also offers a control ring and dials made of machined metal as well as a touchscreen LCD so that users can enjoy manual shooting suitable for any situation. This unique compact digital camera targets a broad range of users, from smartphone owners who want more sophisticated shooting to users of single-lens reflex camera who want a second camera.
Fujifilm: Good Design 2018

FUJIFILM X-A5

FUJIFILM X-A5 (clockwise): silver, pink, brown

FUJIFILM X-A5 (clockwise): silver, pink, brown

The FUJIFILM X-A5 is a mirrorless interchangeable lens digital camera within a 15–45 mm standard zoom lens kit for beginners. Targeting global markets, the camera allows users to shoot more comfortably using a higher-speed, higher-precision autofocus with lower power consumption through improved sensor and processor performance while continuing the main features of the previous model, such as an easy selfie shooting and simple, easy operation. We developed a 15–45 mm standard lens with a motorized zoom to create a smaller mirrorless system with improved operability. The popular external design has been enhanced with a beautiful, rounded design for the metallic top panel, along with other refinements, to allow users to operate it more easily while further stimulating their desire to own one.
Fujifilm: Good Design 2018

FUJIFILM X-T3

FUJIFILM X-T3 (left to right): black and silver

FUJIFILM X-T3 (left to right): black and silver

The FUJIFILM X-T3 is the ultimate mirrorless camera. It exhibits an optimum balance between a small, lightweight body and high image quality, and is therefore targeted at discerning advanced amateur photographers. With a new sensor and processor, it offers not only an improved autofocus, exposure, and other still-image functions but also enhanced video performance. Moreover, it is capable of recording 4K/60fps video at 10 bits as well as 4K/25fps and 24fps video at 10 bits. Other features include an information display with adjustable contrast, a sports finder mode to predict the movements of the subject, and image quality customization for both still images and videos. With a reasonably small body that outdoes the previous model, the camera supports new functions along with dozens of improvements in operability so that users can comfortably shoot all sorts of scenes, from portraits to motor sports, in both still photos and videos.
Fujifilm: Good Design 2018

FUJIFILM X-T100

FUJIFILM X-T100 (clockwise): Dark Silver, Black, and Champagne Gold

FUJIFILM X-T100 (clockwise): Dark Silver, Black, and Champagne Gold

The FUJIFILM X-T100 offers beginners at photography the pleasure of looking through a viewfinder, the joy of ownership, and the impressive features of a premium camera. Although this is an entry model, its machined metal dials and metallic top are popular selling points of the X Series. The function dial enables users to access easily and intuitively the variety of tones unique to Fujifilm’s silver halide films. The back monitor can be tilted in three directions and also horizontally by 180 degrees to satisfy the user’s desire to shoot selfies. The model was developed so that users could operate it more intuitively by automatically selecting the most appropriate shooting conditions, recognizing and tracking a subject, and providing a touch LCD monitor so that even beginners can take beautiful photos. It thus satisfies users’ dual requirements for a solid appearance of a premium camera and for high operability that allows even beginners to enjoy shooting.
Fujifilm: Good Design 2018

FUJIFILM X-H1

FUJIFILM X-H1

FUJIFILM X-H1

As the new flagship model of the X Series, the FUJIFILM X-H1 features improved wide shooting functions and targets professional photographers. With a newly developed, highly robust and durable body, the model incorporates built-in 5-axes and a maximum 5.5-stop image stabilization for the first time in the X Series. Advanced autofocus, a flicker reduction function that achieves stable exposure even in settings with an unstable light source, and proprietary color reproduction enable users to achieve extremely high quality images in any environment. Its “ETERNA” mode, a new Film Simulation feature uniquely developed for movie films, has been highly regarded by the movie industry for years. The camera delivers the highest performance in the X Series, with improvements in both still image and video performance, including the addition of a feature that completely eliminates the generation of noise while shooting video. The model also addresses a broad range of needs of professional photographers and film producers.
Fujifilm: Good Design 2018

FUJIFILM GFX 50R

FUJIFILM GFX 50R

FUJIFILM GFX 50R

The FUJIFILM GFX 50R, a medium-format mirrorless camera for photography enthusiasts, includes a medium-format image sensor (equivalent to 1.7 times a full-size 35 mm). Its rangefinder style, introduced for the first time as a medium-format camera, calls to mind film cameras from long ago. It boasts a slim size and high maneuverability while allowing users not only to shoot extraordinarily high quality photos in studios but also to casually capture outdoor street photos. The restrained protrusion of the camera body enables users to easily store the camera in a bag and improves the mobility of the entire system. Furthermore, it can be more easily operated than existing digitalback units when mounted with a view camera adapter used for special situations such as tilt/shift shooting. We plan to disseminate medium-format cameras offering high image quality by providing cameras with superior features to more photographers at an affordable price.
Fujifilm: Good Design 2018

FUJINON LENS GF45mmF2.8 R WR
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Fujifilm Press Releases

Fujifilm is Launching the “NEVER STOP” Global Branding Campaign Under Its Banner “Value from Innovation”

The following video presents NEVER STOP – Concept Movie / FUJIFILM:
NEVER STOP
TRANSFORMING OURSELVES
AND THE WORLD

For more than 80 years, we’ve continued transforming ourselves.
Building from our origins as a film company known for innovations like the world’s first high ISO 400 film, we’ve evolved into a technology company working in areas such as healthcare, highly-functional materials, imaging solutions and more.
By leveraging our advanced and unique technologies, we will continue creating value from innovation and contribute to solving social challenges. Which means we’ll never stop building on our experience and expertise to help transform ourselves, and the world.

Under Fujifilm’s banner “Value from Innovation,” Fujifilm is launching its “NEVER STOP” global branding campaign which starts in Japan and the U.S.

Fujifilm’s milestones include:

  • Pioneering Imaging Solutions by developing the world’s first digital camera that saved data to a semiconductor memory card.
Fujifilm instax instant cameras

Fujifilm instax instant cameras

  • Instant Photography in the Digital Age allows the photographer to enjoy on-the-spot photo printing. Fujifilm instax instant camera gives photographers the perfect tool to capture and share instant memories, in unique and personal ways.
Image Courtesy of Fujifilm

Image Courtesy of Fujifilm

  • Fujifilm X Series and GFX cameras are classically designed cameras with cutting-edge technology.
  • Changing the World of Cinematography: Today, Fujifilm is “pushing the boundaries of cinematography with various types of cinema lenses.”
Fujifilm Lens: Image Courtesy of Fujifilm

Fujifilm Lens: Image Courtesy of Fujifilm

  • Pioneering the 8K Broadcasting Lenses: “In 2015, we created the world’s first 4K broadcast zoom lenses, setting a new industry standard. Today we’re developing 8K lenses, which may just raise the bar all over again.”
Image Courtesy of Fujifilm

Image Courtesy of Fujifilm

  • Transforming the World of Display by using Fujifilm’s photo film technologies to develop high-performance films essential in making LCD panels used in TVs, personal computers and smartphones. Fujifilm “will continue innovating touch-panel sensor films and core components of organic Electroluminescent (EL) displays to meet the demands of evolving technologies.”

PRESS RELEASE

Unwavering commitment to achieving continued corporate growth

Fujifilm Group New Global Branding Campaign: NEVER STOP

October 15, 2018
FUJIFILM Holdings

FUJIFILM Holdings Corporation (President: Kenji Sukeno) is today launching its “NEVER STOP” global branding campaign to communicate its diverse array of business operations as well as its corporate mindset continuing to take on new challenges. The campaign begins today in Japan and the U.S., and will continue to roll-out at later dates in Europe, China and Southeast Asia. The NEVER STOP campaign’s core message aims to highlight Fujifilm’s firm and unwavering commitment to achieving continued corporate growth and never stop building on our innovations and expertise. The campaign represents Fujifilm’s success in transitioning itself from a company focused on photographic film to a company providing new value across a wide range of different fields, contributing to the resolution of various societal issues, while also affirming Fujifilm’s commitment to continual innovation and growth. (more…)

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Cameras Sony

Sony Cyber-shot HX99, the World’s Smallest Travel High Zoom Camera: ZEISS® Vario-Sonnar T* 24-720mm High Magnification Zoom, 4K Video, Very Fast AF, 10 fps Shooting, Eye AF, Pop Up EVF, RAW Format Shooting, Control Ring, Touch Focus/Touch Shutter, 180°Tiltable LCD for Easy Selfies, Easy Video Sharing by Using Proxy-file Transfer Via a Smartphone

The following video presents Sony | Cyber-shot | DSC-HX99/95 – Memories of fun days – 4K :
Whether you’re travelling or just taking quick shots of everyday life, the compact HX99/95 is ready to go wherever you go. Capture fleeting moments reliably, thanks to fast autofocus, and zoom in on far-off scenes cleanly and clearly with the camera’s built-in telephoto lens. You can enjoy selfie with 180-degree titable LCD and it would be easier with the optional shooting grip*, and high-resolution 4K video recording helps keep your memories fresh and vivid. And you can share your videos on the spot using proxy-file transfer via a smartphone.
*VCT-SGR1 shooting grip is sold separately.

Sony Cyber-shot HX99

Sony Cyber-shot HX99

PRESS RELEASE

Sony Introduces the New Cyber-shot HX99, the World’s Smallest Travel High Zoom Camera

Sony Cyber-shot HX99

Sony Cyber-shot HX99

Sony Electronics – 10/15/2018

Sony Cyber-shot HX99

Sony Cyber-shot HX99

SAN DIEGO, Oct. 15, 2018 /PRNewswire/ — Sony Electronics Inc. – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer – has today announced the Cyber-shot® HX99 (model DSC-HX99) camera, an exciting new travel zoom that packs an extreme zoom range of 24-720mmi into the world’s smallestiv camera body of its kind.

Sony Cyber-shot HX99

Sony Cyber-shot HX99

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Panasonic Press Releases

Panasonic Won the Prestigious Good Design Awards 2018 for the Mirrorless Camera LUMIX DC-GX9, 4K Video Camera HC-WXF1M/WXF1/VXF1/VXF11 and 5.7K Super 35mm Cinema Camera AU-EVA1: See the Good Design Exhibition in Tokyo, Oct. 31-Nov. 4

This video presents Panasonic LUMIX GX9 Shooting Impression by Viviana Galletta:
The new LUMIX GX9 is the one letting fashion portrait photographer Viviana Galletta explore LA’s stylish sidewalks on her terms. Combining incredible image quality with an impressively compact design, its tiltable viewfinder frees her up to capture her unique perspective on the city. A 20.3-megapixel sensor + no low pass filter with Dual Image Stabilisation guarantee head-turning image quality, while creative in-camera effects let her add an artistic flourish to her photography.
LUMIX Ambassador Viviana Galletta
Movie shot on LUMIX GH5 / GH5S by Peter Hamblin

The following Panasonic cameras won the prestigious Good Design Award 2018:

Award-winning item, Digital Camera: Panasonic DC-GX9

Panasonic DC-GX9

Panasonic DC-GX9

A compact, high-performance, and user-friendly mirrorless camera with interchangeable lenses for photographers who enjoy shooting street and everyday scenes. It is equipped with a 20-megapixel Live MOS sensor without a low-pass filter combined with a Venus Engine to achieve enhanced image quality. The L. Monochrome D mode for dynamic monochrome photos and the Grain Effect filter for achieving film-like photos are new functions that increase the product’s power of expression. The camera incorporates an approx. 2760K-pixel equivalent, tilting high-magnification viewfinder, exposure compensation dial, and focus mode lever to increase operability, as well as a 4K PHOTO mode, which lets users capture defining moments with a 30-fps continuous shooting feature.

Panasonic: Good Design Award 2018

Panasonic DC-GX9

Panasonic DC-GX9

Award-winning item, Digital 4K Video Camera: Panasonic HC-WXF1M/WXF1/VXF1/VXF11

Panasonic HC-WXF1

Panasonic HC-WXF1

A 4K digital video camera for seasoned amateur photographers, incorporating new, 25-mm wide angle, F1.8, optical 24x zoom lenses and a manually controllable UI viewfinder for enthusiasts, which offers functions equivalent to those of professional products. In order to minimize the motion blur prone to occur while shooting video from a distance, we developed a new Adaptive O.I.S., which automatically optimizes image stabilization to match the characteristics of users and shooting conditions. We also redesigned the grip with a high-quality 3D leather grain texture, which fits in a user’s hand, and widened the belt to make it easier to hold the product. The goal is to evoke the sensation capturing images with confidence through the camera’s simple structure and design.

Panasonic: Good Design Award 2018

Panasonic HC-WXF1

Panasonic HC-WXF1

Award-winning item, Digital Cinema Camera: Panasonic Memory Card Camera Recorder AU-EVA1.

Panasonic AU-EVA1 With Filippo Chiesa

Panasonic AU-EVA1 With Filippo Chiesa

AU-EVA1 is a compact, lightweight 4K 60 fps memory/camera recorder with an EF lens mount for the cinema production market. Weighs just 1.2 kg and comes with a detachable handle and grip, with a flexible LCD monitor. The customizable design can meet diverse shooting applications based on ideas and requests taken from a wide range of users involved in the cinema industry.

Panasonic: Good Design Award 2018

Panasonic AU-EVA1

Panasonic AU-EVA1

The award-winning products will be on display at the Good Design Exhibition 2018, an exhibition of winning products from the Good Design Award 2018, from October 31 to November 4, 2018, at Tokyo Midtown (Roppongi, Tokyo). (The exhibits can be viewed at various places in Tokyo Midtown.)

*Special awards will be announced from among the Good Design Best 100 on October 31, 2018.

The following video presents EVA1 IR Footage “palette” | Panasonic:
What is true color? Yuji Nukui, DoP, and Director created this wonderful footage “palette” tries to find an answer to this. With the help of the Panasonic EVA1, showing the usage of IR. Its menu allows the IR Cut filter to be turned on/off at the push of a button. Making it the only camera with this feature. Nukui states that shooting in IR does not automatically create a cinematic mood or look. His goal while using IR was to convey emotions and tell a visual story via the images. This was an incredibly challenging task which at the same time makes this “creating work that is worthwhile”.

PRESS RELEASE

Panasonic Receives the Most Number of Awards at the Good Design Award 2018, with Three Products in the Good Design Best 100

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Fujifilm Press Releases

You’re Invited: 2018 FUJIFILM Print Life Photo Exhibitions at No Cost in Grand Central Terminal, NY, U.S.A. on October 17-20, and Pearson International Airport Terminal 1, Toronto, Canada on November 1–7

The following video presents Phone Case – Print Life:

This is an update to the previous blog, FUJIFILM Canada Launches Fujifilm Print Life Movement and the New Fujifilm Print Life Website: Now Offering Various Ways to Print, Create and Share Your Photographs.

The 2018 Fujifilm’s Print Life Photo Exhibitions will be displayed at the following locations:

Fujifilm Canada: "From on the road to on the wall." Images Courtesy of Fujifilm

Fujifilm Canada: “From on the road to on the wall.” Images Courtesy of Fujifilm

Enjoy!/ Amusez vous bien!

PRESS RELEASE

FUJIFILM HOSTS PRINT LIFE PHOTO EXHIBITION AT VANDERBILT HALL IN GRAND CENTRAL TERMINAL

View thousands of pictures at Vanderbilt Hall in Grand Central Terminal, NY

Fujifilm U.S.A.: "It's almost time! FUJIFILM is taking over Vanderbilt Hall in Grand Central Terminal Oct. 17-20th with a 13,600 photo display! Stop by and check out the amazing work submitted from around the country! No registration or sign up needed." Images Courtesy of Fujifilm

Fujifilm U.S.A.: “It’s almost time! FUJIFILM is taking over Vanderbilt Hall in Grand Central Terminal Oct. 17-20th with a 13,600 photo display! Stop by and check out the amazing work submitted from around the country! No registration or sign up needed.” Images Courtesy of Fujifilm

Valhalla, N.Y., October 11, 2018 – Starting October 17-20, FUJIFILM North America Corporation  will host the first 2018 FUJIFILM Print Life Photo Exhibition in Vanderbilt Hall, at Grand Central Terminal. This is the first time in the U.S. that thousands of people had the opportunity to upload their images to the FUJIFILM Print Life Photo Exhibition website, during a nationwide photo exhibition call for entries that took place from July-August, 2018. Fujifilm believes that every photo is print-worthy and the exhibition will include over 13,000 pictures.

This effort is based on the “PHOTO IS 50,000-person Photo Exhibition”which was introduced in Japan in 2006 and has grown every year into what is now Japan’s largest photo exhibit. This success has led to a global initiative that included the United States, Canada, Europe,Thailand and Malaysia.

“In the US, there are billions of photos taken every day and unlike the film photography era, images are shared through social media quickly and easily instead of being printed,” said Ken Sugiyama, President of FUJIFILM Holdings America Corporation and President and CEO of FUJIFILM North America Corporation. “Fujifilm strongly believes in the power of the printed picture. The 13,600 printed photos that will be on display carry the power to tell a story of their own. They are different from photos taken by professional photographers, but are personal and beautiful their own way.” (more…)

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Contests Fujifilm

FUJIFILM 2018 Masterpiece Award Program for Professional Photographers of America: Congratulations to the Five Winners

The FUJIFILM Masterpiece Award Program is Fujifilm’s commitment toward recognizing photographic excellence in the United States.

  • The FUJIFILM Masterpiece Award represents the highest honor that any photography equipment manufacturer awards for photography, given only to a handful of selected photographers each year.
  • The honored Photographers were named in a national press release issued by Fujifilm.
  • In addition, the FUJIFILM 2018 Masterpiece Award recipients received a crystal trophy, a certificate of award, and a lapel pin (aggregate ARV $200).
FUJIFILM Masterpiece Award: Crystal Trophy

FUJIFILM Masterpiece Award: Crystal Trophy

PRESS RELEASE

FUJIFILM ANNOUNCES FUJIFILM MASTERPIECE AWARD WINNERS

October 5, 2018, Valhalla, N.Y.FUJIFILM North America Corporation is excited to announce the third quarter winners of the FUJIFILM Masterpiece Award for photographic excellence at the Professional Photographers of America (PPA) affiliate print competitions. This award is administered by state and regional affiliates of the PPA exclusively for the members of these organizations, and is available to affiliates in the United States, Canada and Mexico.

Susan Thweatt - Ethereal Morning

Susan Thweatt – Ethereal Morning

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Fujifilm Press Releases

FUJIFILM Creative AI Center ‘Brain(s)’ is a New Development Center for the Next Generation of Advanced AI Technology to Be Used in the Field of Photography Including the AI-Enabled “Year Album”, a Photobook Service Developed by Fujifilm

The following video presents Can computers be creative? | Ed Rex | TEDxLondonBusinessSchool:
Computers can drive cars and beat people at the toughest board games, but can they be creative? As a composer and entrepreneur, Ed Rex believes we are heading towards a world where AI will master creativity, and he has founded a startup to find out more. In this talk, he reframes the question by asking what we really mean when we say that humans are creative, and examines how far computers have come in replicating this process and what it will mean for us as they continue to improve.

As a composer and entrepreneur, Ed Rex believes we are heading towards a world where AI will master creativity, and he has founded a startup to find out more.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

Fujifilm has been involved in the development of artificial intelligence (AI) capable of reading various information from images, principally employing this technology in the fields of image diagnostics and photography.

  • To further improve AI-based technology and provide innovative products and services that can resolve ever more sophisticated social issues, Fujifilm has decided to launch Brain(s) as a new research and development center which can enhance collaborative research with academic institutions and combine different sources of expertise in state-of-the-art AI-based technology.
  • Within Brain(s) Fujifilm will set up display and collaboration areas featuring Fujifilm’s latest AI-related products, services and technology including the AI-enabled “Year Album”, a photobook service developed by Fujifilm.

The Year Album

If you think it is time-consuming to select from a gallery of pictures, try selecting the ‘period’ when the pictures are taken and ‘number of pages’ you prefer. The image selection and layout creation will be done automatically. The time taken to create a Year Album can be as short as 5 minutes*.

※Standard time to create a 16-page album for 500 pictures of 2-3MB size with Core 2 DUO or higher CPU.
※It is the time needed to input contents before clicking on the order button.

The following video presents FUJIFILM Year Album Version 3.0:
FUJIFILM Year Album Software Version 3.0 now available with new features including new colours for current cover designs, new cover designs, new inner page designs, new stamps and new font colours!

For more information, please visit www.year-album.sg.

PRESS RELEASE

Fujifilm launches the FUJIFILM Creative AI Center ‘Brain(s)’

-a new development center for the next generation of advanced AI technology enhances collaboration with academic institutions to resolve the issues facing society
-Fujifilm to also open the FUJIFILM AI Academy for fostering internal and external AI experts

(more…)

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Lenses Zeiss

ZEISS Batis 2/40 CF, a Versatile Wide-Angle Lens for Mirrorless Full-Frame Cameras from Sony: Initial Aperture f/2, 40mm Fixed Focal length, Lightweight, Fast AF, Close Focusing Distance (24cm/9.4in), OLED Display, Dust/Weather Protection

ZEISS Batis 40mm f/2 CF: © Björn Pados

ZEISS Batis 40mm f/2 CF: © Björn Pados

ZEISS Batis 40mm f/2 CF

ZEISS Batis 40mm f/2 CF

The ZEISS Batis family lineup has the latest addition, the ZEISS Batis 40mm f/2 CF (Close Focus) for mirrorless full-frame cameras from Sony (Alpha 7 and Alpha 9 series).

ZEISS Batis 40mm f/2 CF with Sony a7R II

ZEISS Batis 40mm f/2 CF with Sony a 7R II

ZEISS Batis 40mm f/2 CF with Sony a 7R II

PRESS RELEASE

ZEISS Batis 2/40 CF

ZEISS Batis 40mm f/2 CF: © Menschfotograf Michael Imhof

ZEISS Batis 40mm f/2 CF: © Menschfotograf Michael Imhof

The Most Versatile Lens in the ZEISS Batis Family

The ZEISS Batis 2/40 CF bridges the gap in the ZEISS Batis family lineup

ZEISS Batis 40mm f/2 CF: © Menschfotograf Michael Imhof

ZEISS Batis 40mm f/2 CF: © Menschfotograf Michael Imhof

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