Lenses Panasonic Press Releases

Panasonic Announces the LUMIX S 28-200mm F4-7.1 MACRO O.I.S. Lens for L-Mount Full-Frame Mirrorless Cameras

Panasonic bills the LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200) lens for L-Mount mirrorless cameras (such as the Panasonic S Series) as the world’s smallest and lightest wide-to-tele zoom lens with a length of 93.4mm (3.67 in.) and weighing approximately 413 g. (14.57 oz).

The lens is also capable of half life-size macro shooting and close-up photography from just 3cm (1.2 in.) from the front of the lens.

Main Features:

  • high-speed, high-precision, and silent autofocus
  • 5-axis Dual I.S. 2 (Image Stabilizer) compatibility compensates for up to 6.5 stops of correction
  • micro-step aperture control for smooth exposure changes
  • the ability to choose between linear or nonlinear focus ring settings

The LUMIX S 28-200 lens will be available at valued channel partners at the end of April 2024 for US $899.99.


Panasonic Introduces the World’s Smallest and Lightest Long Zoom Lens: LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200)

A wide and long zoom range of 28-200mm, that fits all in the palm of your hand

February 21, 2024

Newark, NJ – Panasonic is pleased to introduce the LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200) lens based on the L-Mount system standard. Designed with meticulous attention to detail in optics and mechanics, the new LUMIX S 28-200mm is the world’s smallest and lightest1 long zoom lens, with total length of 93.4mm2 (3.67 inches) and mass of approximately 413 g. (14.57 oz). The first wide-to-tele zoom for the LUMIX S Series lineup, the lens is compact and lightweight to match the camera body.

Panasonic LUMIX S 28-200mm F4-7.1 MACRO O.I.S.

Panasonic LUMIX S 28-200mm F4-7.1 MACRO O.I.S.

In addition to delivering outstanding imaging performance with stunning bokeh, the lens is also capable of half life-size macro shooting and close-up photography from just 3cm between the end of the lens and the subject. With a wide range of focal lengths from 28mm wide angle to 200mm telephoto, a variety of scenarios from landscapes to portraits can be captured in high resolution with this single lens.

The new 28-200mm boasts high-speed, high-precision, and silent autofocus, while its 5-axis Dual I.S. 2 (Image Stabilizer) compatibility compensates for up to 6.5 stops4 of correction to enable the creator to concentrate on capturing the subject. It also offers micro-step aperture control for smooth exposure changes, as well as the ability to choose between linear or nonlinear focus ring settings. These features have become hallmark characteristics of LUMIX S Series lenses.

Read more
Lenses Press Releases Sigma

Sigma Announces 15mm F1.4 Fisheye and 500mm F5.6 Super Telephoto Lenses for L-Mount and Sony E-Mount Full-Frame Mirrorless Cameras

Sigma announced two new lenses for L-Mount and Sony E-mount full-frame mirrorless cameras: the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art and the SIGMA 500mm F5.6 DG DN OS | Sports. Both lenses will be available for sale on March 14, 2024.


Read more
Lenses Press Releases Sony

Sony Announces FE 24-50mm F2.8 G Standard Zoom Lens for Its E-Mount Full-Frame Mirrorless Cameras

Sony announced the FE 24-50mm F2.8 G standard zoom lens for its α (Alpha) series full-frame mmirrorless cameras. The FE 24-50mm F2.8 G features a constant F2.8 maximum aperture across the entire zoom range. Sony is targeting photographers who shoot a myriad of scenes including portraits, everyday snapshots, landscapes, and video.

The FE 24-50mm F2.8 G can focus as close as 19 cm (7.5 in.) at the wide end, giving a maximum magnification of 0.30x.

Main Features:

  • two linear motors for extremely fast, precise, and quiet focusing with AF (autofocus)
  • high-speed continuous shooting with AF/AE tracking of up to 120 frames per second
  • customizable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch
  • front lens element is fluorine coated to repel and eliminate fingerprints, dust, water, oil, and other contaminants
  • supports in-camera Active Mode Image Stabilization

The Sony FE 24-50mm F2.8 G will be available in May 2024 for approximately $1,099.99 USD and $1,499.99 CAD.


Sony Electronics Announces a New Compact FE 24-50mm F2.8 G Standard Zoom Lens Designed for High Performance and Portability

A large-aperture, constant F2.8 standard zoom full-frame E-mount lens that delivers outstanding end-to-end image quality in a compact and lightweight form facto

Sony FE 24-50mm F2.8 G on the a7C II

Sony FE 24-50mm F2.8 G on the a7C II

SAN DIEGO, Feb. 21, 2024 – Sony Electronics is pleased to announce the release of the FE 24-50mm F2.8 G standard zoom lens (SEL2450G), which is compatible with Sony’s α™ (Alpha™) cameras. The 72nd addition to the full-frame E-mount lens lineup is extremely compact and lightweight yet maintains high-resolution performance synonymous with Sony’s G lens series. With a constant F2.8 maximum aperture, it produces stunning bokeh and enables creative flexibility across the entire zoom range. The versatile 24mm to 50mm focal range, coupled with its compact form, enables users to capture a myriad of scenes including portraits, everyday snapshots, landscapes, and video.

“The demand for light and compact standard zoom lenses is increasing, and our new FE 24-50mm F2.8 G lens offers a F2.8 standard zoom option for creators seeking portability, without a sacrifice. It is a lens option ready to go anywhere,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 24-50mm F2.8 G is our first-ever full-frame F2.8 standard zoom lens in the G series lens lineup. Bringing the ever-popular F2.8 aperture from our G Master series into the G series is yet another example of our dedication to building lens options for every level of creator.”

Read more
Cameras Fujifilm Press Releases

Fujifilm X100VI Premium Compact Camera Features 40.2MP Sensor, 6.2K/30P Video, 5-Axis IBIS, Reala ACE Film Simulation

The 6ix. Torontonians will love the naming of Fujifilm’s newest iteration of its hugely popular X100 Series premium compact camera, the X100VI (Six). (Why is Toronto called THe 6ix?)

No, the X100VI is not a mirrorless camera as the press release title mistakenly refers to the X100VI. A mirrorless camera allows interchangeable lenses and the X100VI is a fixed lens camera using a 35mm equiv. F2 lens.)

Beside updating to the latest 40.2MP back-illuminated X-Trans™ CMOS 5 HR image sensor, the most welcomed improvement is the addition of 5-axis IBIS (In-Body Image Stabilization) giving up to 6.0 stops stabilization. 6.2K/30P video is available, but with a hefty crop.

The X100VI lens is still not weather-proof, but the addition of the AR-X100 adapter ring (MSRP $49.99 USD / $50.00 CAD) and the PRF-49 protection filter (MSRP $55.99 USD / $70.00 CAD) will allow you to use the X100VI in challenging weather conditions.

The X100VI’s predecessor, the X100V, remains one of the most sought after premium compact camera with a long waiting list — and now we have no doubt that the X100VI will probably be as much, if not even more, sought after.

So, you might want to get in early and pre-order the Fujifilm X100VI if you want to get your hand on one of the most beautiful camera.


Fujifilm Debuts X100VI Mirrorless Digital Camera

X100VI’s iconic dial-based design and advanced technology includes new features for content creators of all types; special limited edition also announced in celebration of Fujifilm’s 90th anniversary

VALHALLA, N.Y., February 20, 2024 – FUJIFILM North America Corporation is pleased to officially announce the highly anticipated launch of FUJIFILM X100VI digital camera (“X100VI”, pronounced X100 Six), the newest model in the popular X100 Series. X100VI offers outstanding image quality in a compact, lightweight body, and features Fujifilm’s legendary color reproduction technology, which is best experienced through its revered Film Simulation modes, a feature users have come to expect from all Fujifilm digital cameras, along with In-Body Image Stabilization (IBIS) and enhanced video capabilities.

“The viral popularity of our X100 Series cameras has shown us time and time again that making images is as tactile as it is technical,” said Victor Ha, vice president, FUJIFILM North America Corporation, Electronic Imaging Division. “X100VI continues this tradition by bringing our most advanced imaging technology to an image-making experience that feels organic and familiar to creatives of all levels.”

Read more
Nikon Press Releases

Nikon Z 9 Sent to International Space Station

International Space Station astronauts will have the Nikon Z 9 full-frame mirrorless cameras to shoot with. (This is not the first full-frame mirrorless camera to make it to the I.S.S. – the Sony A7S II is the first). Remarkably, the camera are physically unmodified, though NASA asked Nikon engineers to create a custom dedicated firmware to expand noise reduction to faster shutter speeds; rework the file naming sequencing; optimize default settings and controls for when the camera is enclosed in a protective covering for exterior missions; and simplify the astronaut’s workflow via changes to the in-camera FTP and transfer protocol.

In total, Nikon sent 13 Z 9s, 15 FTZ II adapters, and more than 15 NIKKOR Z lenses, including super-telephoto and macro lenses.



NASA Receives Multiple Physically Unmodified Z 9 Cameras to Conduct Research and Document Life Aboard the International Space Station

Melville, NY – February 6, 2024. The Nikon Z 9 was launched to the International Space Station in January, where it will help NASA astronauts capture the iconic and breathtaking images of Earth and space in stellar quality and clarity. This is a landmark achievement for the Nikon Z series, as this will be Nikon’s first mirrorless camera used by the space station crew.

Multiple Z 9 bodies along with an impressive selection of NIKKOR lenses have been sent to the orbiting laboratory on the 20th Northrop Grumman commercial resupply services mission for NASA. The Cygnus cargo spacecraft, carried on the SpaceX Falcon 9 rocket, launched from Space Launch Complex 40 at Cape Canaveral Space Force Station on January 30, 2024.

“Nikon firmly believes in NASA’s mission of space exploration and pioneering research, and we will continue to work closely with the space agency to make sure they are properly equipped,” said Naoki Onozato, President and CEO, Nikon Inc. “The brave crew have to withstand the rigors of space exploration, but we want to help to make sure they won’t have to worry about their camera equipment.”

Read more