The following video presents Sony NAB 2017: Media Solutions that Reach the Cloud:
“Learn about Sony’s media cloud offerings and how they can enhance your workflow“
Media Solutions that anticipate your needs
If you need to drive efficiency throughout your entire business. If you need to reduce your footprint and lower overall distribution costs, you need to explore Sony’s Media Solutions. Here are better ways to create content, move it, manage it and automate your entire workflow. We made these solutions smarter with metadata. Made them faster with streaming. Made them more accessible with cloud storage, cloud browsing and cloud sharing.
The new Sony Media Solutions Division provides next-generation cloud and software workflows for media professionals.
- The new Media Solutions Division is comprised of management and national accounts teams across North America, all professionals with diverse backgrounds in technology, news production, engineering, marketing and product and software development.
The following video presents Full Sail University Stores, Catalogs and Manages Assets Using Sony’s NavigatorX:
“Scott Dansby, Full Sail University’s Director of Industry Relations, Information & Media Technology found one central location for all of the school’s assets to live in Sony’s Media Backbone NavigatorX.“
Sony Media Solutions Division to Provide Next-Generation Cloud and Software Workflows for Media Professionals
by Sony Pro Team 12/14/2017, in Sony Professional
New Group Harnesses the Power of Cloud Collaboration and Automation to Develop and Bring to Market Customized Technologies for Content Owners/Creators, Distributors and Platforms
Sony is focusing its media workflow solutions under one organization within its Professional Solutions Americas (PSA) group. The Media Solutions Division combines many of Sony’s technology resources designed to help media customers maximize and monetize content distribution, as well as drive efficiencies at every stage of the media production lifecycle — from content acquisition to distribution to archive.
Based on an organization’s unique needs, the use of one or several of Sony’s solutions can help streamline and automate workflows, freeing creative professionals from redundant or administrative tasks so they can focus on creating and monetizing compelling content. These solutions can also deliver budgetary relief, providing services that otherwise tie up capital and operating expenses.
“Media customers are faced with more challenges than ever before,” said John Studdert, VP of the Media Solutions Division. “They need to deliver ‘anytime, anywhere’ to the ever increasing number of distribution platforms. The challenge our customers are faced with is to do all of this efficiently, effectively, with high quality, and with the same amount of people or, in many cases, fewer resources. At the same time, they need to reduce costs and eliminate redundancies. What we’re able to do now is provide a variety of solutions to meet the specific needs of our customers using our cloud and software solutions with a high degree of agility.” (more…)