Fujifilm Lenses

Fujifilm Announces FUJINON GF50mmF3.5 R LM WR for GFX Series Medium Format Mirrorless Cameras

FUJIFILM North America Corporation has officially announced the FUJINON GF50mmF3.5 R LM WR, the smallest and lightest GF lens to date.

Key Features

  • Interchangeable lens for the GFX Series of mirrorless digital cameras with ultra-high image resolution supporting 100MP+ sensor
  • Maximum aperture of 3.5 and focal length of 50mm (equivalent to 40mm in the 35mm film format)
  • Smallest and the lightest (11.8 oz./335g) GF lens to date
  • Realize the world’s lightest Large Format mirrorless camera system weighing 1,110g when mounted on the FUJIFILM GFX 50R
  • Weather-sealed, operates in temperatures down to -10°C (14°F)

PRESS RELEASE (en français)

FUJIFILM INTRODUCES GF50mmF3.5 R LM WR LENS, EXPANDING AVAILABLE LENS OPTIONS FOR GFX SERIES MIRRORLESS CAMERAS

Fujifilm GFX 50R with FUJINON GF50mmF3.5 R LM WR

Fujifilm GFX 50R with FUJINON GF50mmF3.5 R LM WR

Valhalla, N.Y., July 18, 2019 – The Electronic Imaging Division of FUJIFILM North America Corporation has announced the release of its FUJINON GF50mmF3.5 R LM WR lens, the smallest and the lightest (11.8 oz./335g) GF lens to date, featuring a maximum aperture of 3.5 and focal length of 50mm (equivalent to 40mm in the 35mm film format). When attached to a FUJIFILM GFX 50R digital camera, the combined weight is only 39.2 ounces (1,110g), making it easily portable and an ideal choice for street and landscape photography.

[Photo]GF50mmF3.5 R LM WR

Lenses in the GF family deliver astonishing image resolution and rich tonal reproduction, made possible by the outstanding optical design and production technology FUJIFILM Corporation developed to process lens surfaces at sub-micron level precision. The GF lenses bring out the full potential of the FUJIFILM GFX 50S and GFX 50R mirrorless digital cameras, and they fully support the 100MP image sensor of the recently launched GFX 100. Coupled with Fujifilm’s unique color reproduction technology, these lenses deliver world-class image quality.

The GF50mmF3.5 R LM WR’s weather-sealed construction makes it dust and weather resistant and capable of operating in temperatures down to 14°F (-10°C), allowing shooting even in challenging conditions while maintaining optimum reliability.

The addition of the GF50mmF3.5 R LM WR expands the lineup of GF lenses to ten lenses. Complemented with various accessories, Fujifilm offers broad shooting coverage to deliver the joy of taking photographs with the GFX Series of cameras.
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Fujifilm Lenses

Fujifilm Announces FUJINON Lens XF16-80mmF4 R OIS WR for X-Series Mirrorless Cameras Featuring 5X Optical Zoom, 6-Stops Image Stabilization and Constant F4 Maximum Aperture

FUJIFILM North America Corporation has officially announced the FUJINON XF16-80mmF4 R OIS WR, a small, compact and versatile zoom lens for any shooting situation.

Key Features

  • Standard zoom lens with the world’s highest 6.0-stops image stabilization and 16mm to 80mm 5x optical zoom (equivalent to 24-122mm in the 35mm film format)
  • Maximum aperture of F4 across the entire focal length range from wide-angle to mid-telephoto to cover various shooting situations
  • Compact design to bring out the outstanding mobility of the X Series of mirrorless cameras
  • Weather-sealed, operates in temperatures down to -10°C (14°F)

PRESS RELEASE (en français)

FUJIFILM INTRODUCES ITS XF16-80mmF4 R OIS WR LENS FOR X SERIES DIGITAL CAMERAS

Fujifilm X-T3 with FUJINON XF16-80mmF4 R OIS WR

Fujifilm X-T3 with FUJINON XF16-80mmF4 R OIS WR

Valhalla, N.Y., July 18, 2019 ― The Electronic Imaging Division of FUJIFILM North America Corporation is pleased to introduce its compact 5x standard zoom lens, FUJINON XF16-80mmF4 R OIS WR, as it joins the lineup of interchangeable lenses available for the X Series mirrorless digital cameras. This small, lightweight lens is highly portable and versatile for all types of photography.

[Photo]XF16-80mmF4 R OIS WR / When mounted on the FUJIFILM X-T3 mirrorless digital camera

Featuring a constant maximum aperture value of F4 and a focal length range from 16mm to 80mm (equivalent to 24-122mm in the 35mm film format), this lens achieves a minimum shooting distance of 13.8 inches (35 cm) over the entire zoom range, providing a maximum shooting magnification of 0.25x, and covering a wide shooting area. In addition, it is small and lightweight at 15.5 ounces(440g); about 40% lighter than a 35mm full size equivalent specification lens, achieving five times zoom in the same size and weight of full size three times zoom lenses. While the lens is naturally designed for photographers, especially those specializing in portraiture, landscape, or general photography, it’s also is a great fit for filmmakers, thanks to its versatile combination of focal lengths and Optical Image Stabilization.
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Cameras Sony

Sony Announces α7R IV Full-Frame Mirrorless with 61MP Sensor, Dual Card Slots, Real-Time Eye AF for Stills and Movies, and a new Multi Interface Shoe

Sony has announced the Alpha 7R Mark IV with 61MP sensor, 15-stop enhanced dynamic range, 10 fps continuous shooting, 567 phase-detection AF points, Real-time Eye AF for stills and movies, Real-time Tracking AF, 4K Movie with S-Log2/3, new Multi Interface Shoe with built-in Digital Audio Interface.

The Sony A7R IV will be available in September 2019 for US $3500  / CAD $4500.

“Virtuoso expression. Sony’s full-frame mirrorless α7R IV reveals ever more overwhelming photographic vision, with expressive prowess once expected only in medium-format cameras, and overpowering high speed in a compact body. See how its enhanced rigidity and connectivity raise your productivity.”


ANNOUNCEMENT

Sony a7R IV

Sony a7R IV

Sony Introduces 61 Megapixel α7R IV

Unprecedented Highest Resolution and Widest Dynamic Range for α – Alpha System, Combined with High-speed Performance and a Lightweight, Compact Body

Key Features:

  • World’s first(1) 35mm full-frame 61.0 MP(2) back-illuminated Exmor R™ CMOS image sensor with latest-generation BIONZ X™ image processor
  • 15-stop(3) dynamic range at low sensitivities, resulting in smooth, natural gradations ranging from deep shadows to highlights
  • High-speed continuous shooting at up to 10 fps(4) with full AF / AE tracking for approximately seven seconds(5) in full-frame mode with an increased buffer memory, and approximately three times as long in APS-C mode
  • 567 focal-plane phase-detection AF points covering 74% of image area and 425 contrast AF points
  • Debut of Real-time Eye AF for movie recording(6) and advanced Real-time Tracking(7) plus Real-time Eye AF for still image recording
  • Features an APS-C crop mode delivering stunning high resolution images of 26.2MP(2)
  • 5.76 million dot UXGA (Ultra-XGA) OLED Tru-Finder™ electronic viewfinder with outstanding detail, brightness and contrast
  • Upgraded connectivity and operability including high-speed Wi-Fi support, wireless PC remote connectivity(8), FTP wireless transfer, faster data transfer via USB and more
  • Professional 4K movie recording functionality including full pixel readout with no pixel binning in Super 35mm mode(9), S-Log3, HDR workflow support
  • Multi Interface Shoe™ with digital audio interface delivers the high-quality sound recording with Sony’s new microphone and XLR microphone adaptor
  • Additional enhancements to the body design include an improved grip and button layout for improved control with compact, lightweight body
“61.0 effective megapixel resolution, true-to-life gradations, and blazing speed come together in a full-frame mirrorless camera body that is capable of capturing reality you can almost feel. The α7R IV was built to withstand the rigors of day-to-day professional use.”


NEW YORK — July 16, 2019 — Sony Electronics Inc. today announced the latest addition to its acclaimed Alpha 7R series full-frame mirrorless camera line-up: the extremely versatile, powerful Alpha 7R IV (model ILCE-7RM4).

Sony α7R IV: Photo by Colby Brown

Sony α7R IV: Photo by Colby Brown

Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much, much more.

Sony α7R IV: Photo by Pete McBride

Sony α7R IV: Photo by Pete McBride

“We are continuing to drive innovation, break boundaries and redefine the expectations of digital camera performance,” said Neal Manowitz, deputy president of Imaging Product and Solutions Americas at Sony Electronics. “The new Alpha 7R IV combines medium format-level image quality with high-speed shooting, extremely fast focusing and an extensive list of upgrades to design, connectivity and usability. This will allow professional photographers, videographers and all other types of creators to capture content in ways that were simply not possible before.”

Sony α7R IV: Image Courtesy of Sony

Sony α7R IV: Image Courtesy of Sony

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Olympus Reviews

Olympus TOUGH TG-6 Review: A Compact Take-Anywhere Camera

Just Posted: Olympus TOUGH TG-6 Review

If you are looking for a compact camera that shoots good quality pictures, is pocketable, and can take the rough and tumble of your lifestyle, then the Olympus TOUGH TG-6 may be just what you need.

There is no reason why all cameras are not built this tough: waterproof down to 15 m (50 ft), can survive a drop from 2.1 m (7 ft), able to withstand 100 kg (220 lbs) of crushing force, won’t freeze up at temperatures as low as -10°C (14°F), and allows you to keep shooting come dust, sand, rain or snow.

In other words, a great travel camera, especially if you are heading to the beach, plan to go snorkeling or visit some freezing places. If we could bring only one camera on our travel, would it be the TG-6?

[ Read more in our Olympus TOUGH TG-6 Review… ]
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Articles Sony

Sony Live Event Tuesday July 16, 2019 @ 10 am EST

Sony is planning a special live event on Tuesday, July 16, at 10:00 AM ET, exclusively on AlphaUniverse.com/live.

Since this is an alpha site, we are expecting one or more alpha mirrorless cameras announcement.

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Articles

Sigma Announces SIGMA 14-24mm F2.8 DG DN Ultra Wide-Angle Zoom Lens, Available for L-mount and Sony E-mount

SIGMA 14-24mm F2.8 DG DN

A | Art

Astonishing starry skies at hand

―A wide-angle zoom with remarkable resolution that is perfect for full-frame mirrorless cameras

  1. Newly developed high-performance lens series for full-frame mirrorless cameras
  2. High-resolution image quality developed with exclusive low dispersion glass elements and NPC (Nano Porous Coating)
  3. Substantial functions enable user confidence, even in tough environments
  4. Rear filter holder as a standard accessory

Launch: August, 2019
Case, Cover Lens Cap (LC850-01) supplied
Available AF mount: L-Mount, Sony E-mount
Note: The L-Mount Trademark is a registered Trademark of Leica Camera AG.
Appearance and specifications are subject to change without notice.

Ultimate large-diameter, wide-angle zoom lens optimized for full-frame mirrorless cameras

-“The definitive lens for astrophotography” with astonishing resolution.

Many photographers like to use low sensitivity shooting to minimize noise as much as they can. Particularly in the photography of starry skies, bright wide-angle lenses are often selected because they can efficiently collect weak light. The 14-24mm F2.8 DG DN | Art has been developed as the ultimate large-diameter, wide-angle zoom lens by optimizing the standard specifications for photographing starry skies for full-frame mirrorless cameras. The uniform rendering performance and outstanding resolution to the edge of the frame make it the “definitive lens for astrophotography.” By utilizing the characteristics of the short flange focal length, this new-generation large-diameter zoom lens combines both compact body and unprecedented high-resolution image quality.

About Product Name: Product name includes “DG” when the lens is designed to deliver the ultimate in performance on cameras with full-frame sensors, and “DN” when the lens design is optimized for mirrorless cameras with the short flange focal length.
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Lenses Sigma

Sigma Announces SIGMA 45mm F2.8 DG DN Standard Prime Lens for Full-Frame Mirrorless Cameras, Available in L-mount and Sony E-mount

PRESS RELEASE

SIGMA 45mm F2.8 DG DN

Contemporary

An enjoyable prime lens your camera can hardly part with

―Admirably balanced performance and size for full-frame mirrorless cameras from our Contemporary line

  1. Newly developed high-performance lens series for full-frame mirrorless cameras
  2. Beautiful bokeh and rendering that can be enjoyed in every scene
  3. High-speed and highly accurate AF enabled by the stepping motor
  4. High build quality and outstanding operability

Launch: July, 2019
Lens Hood (LH577-01) supplied
Available AF mount: L-Mount, Sony E-mount
Note: The L-Mount Trademark is a registered Trademark of Leica Camera AG.
Appearance and specifications are subject to change without notice.

Embody the Contemporary line’s concept of “Pursuing optimum balance”

Achieve the best balance of a lens suited for everyday use

Designed for combination with relatively small full-frame mirrorless cameras, this standard lens pursues easy operability as a regular prime lens by balancing its easy-to-carry size and high optical performance, thereby embodying the Contemporary line’s development concept of “pursuing optimum balance,” and becoming the perfect first lens in the lineup dedicated for full-frame mirrorless cameras.

About Product Name: Product name includes “DG” when the lens is designed to deliver the ultimate in performance on cameras with full-frame sensors, and “DN” when the lens design is optimized for mirrorless cameras with the short flange focal length.
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Lenses Sigma

SIGMA ’35mm F1.2 DG DN | Art’ Wide-Angle Prime Lens for Full-Frame Mirrorless Cameras, Available in L-mount and Sony E-mount: Aperture Ring is Mounted with a De-click Function, Correction Function for Aberrations Including Sagittal Coma Flare, Dust-/Splash-Proof Structure

The following video presents “Made in Aizu” 2018|SIGMA:
All of SIGMA’s products are created in one single place, our Aizu factory, and then reach our customers all around the world. In this video, we focus on the people that create our products, the people that use them, and the environments that surround them. Scene by scene, we introduce some of our Aizu employees as well as their families, the beautiful nature of the Aizu region, and artists of different fields from all around the world.
It is our goal to match the passion driving artists to create new works with our own passion towards our products. With this video, we would like to present both an essence of our philosophy as well as the showcase the creative fervor of everyone who helped create it.
(5 minutes)
Director / Cinematographer / Offline Edit:YUICHIRO FUJISHIRO
Music:haruka nakamura

SIGMA 35mm F1.2 DG DN | Art: © Takumi Hayato. Camera: SONY α7R III, Exposure Mode: A-Aperture Priority Mode, ISO Setting: 100, White Balance Setting: Auto, Shutter Speed: 1/2000s, Aperture Value: F1.2

SIGMA 35mm F1.2 DG DN | Art: © Takumi Hayato. Camera: SONY α7R III, Exposure Mode: A-Aperture Priority Mode, ISO Setting: 100, White Balance Setting: Auto, Shutter Speed: 1/2000s, Aperture Value: F1.2

PRESS RELEASE

2019.07.11

SIGMA 35mm F1.2 DG DN

A | Art

The SIGMA Corporation is pleased to announce the SIGMA 35mm F1.2 DG DN | Art lens.

Take your mirrorless to the next level

SIGMA 35mm F1.2 DG DN | Art: © Takumi Hayato. Camera: SONY α7R III, Exposure Mode: A-Aperture Priority Mode, ISO Setting: 100, White Balance Setting: Auto Shutter Speed: 1/8000s, Aperture Value: F1.2

SIGMA 35mm F1.2 DG DN | Art: © Takumi Hayato. Camera: SONY α7R III, Exposure Mode: A-Aperture Priority Mode, ISO Setting: 100, White Balance Setting: Auto Shutter Speed: 1/8000s, Aperture Value: F1.2

― Benefit from the finest performance that the SIGMA’s first F1.2 large aperture prime delivers

  1. Newly developed high-performance lens series for full-frame mirrorless cameras
  2. SIGMA’s First F1.2 maximum aperture, large-diameter prime lens
  3. High operability that supports various shooting situations in both still and video
  4. Substantial functions enable user confidence, even in tough environments

Launch: July, 2019
Case, Petal Type Hood with Lock (LH878-02) supplied
Available AF mount: L-Mount, Sony E-mount
Note: The L-Mount Trademark is a registered Trademark of Leica Camera AG.
Appearance and specifications are subject to change without notice.

Bringing the “pursuit of ultimate image quality” to the next level with an F1.2 Art line lens for mirrorless cameras

SIGMA 35mm F1.2 DG DN | Art: © Yoshino Adachi. Camera: SONY α7R III, Exposure Mode: A-Aperture Priority Mode, ISO Setting: 100, White Balance Setting: Auto, Shutter Speed: 1/60s, Aperture Value: F1.2

SIGMA 35mm F1.2 DG DN | Art: © Yoshino Adachi. Camera: SONY α7R III, Exposure Mode: A-Aperture Priority Mode, ISO Setting: 100, White Balance Setting: Auto, Shutter Speed: 1/60s, Aperture Value: F1.2

First wide-angle AF lens with F1.2 maximum aperture for the full-frame Sony E-mount and L-Mount system. This lens enables a creation of artwork with astounding resolution and large bokeh effects, such as portraits that make use of a shallow depth of field. It brings the development concept of the Art line “pursuit of ultimate image quality” to the next level. While utilizing optical correction function inside the camera, aberrations that are difficult to post-process are thoroughly corrected thanks to the optical design and it thereby enhances resolution.

SIGMA 35mm F1.2 DG DN | Art: © Satoru Korenaga. Camera: SONY α7R III, Exposure Mode: A-Aperture Priority Mode, ISO Setting: 100, White Balance Setting: Manual, Shutter Speed: 1/13, Aperture Value: F1.2

SIGMA 35mm F1.2 DG DN | Art: © Satoru Korenaga. Camera: SONY α7R III, Exposure Mode: A-Aperture Priority Mode, ISO Setting: 100, White Balance Setting: Manual, Shutter Speed: 1/13, Aperture Value: F1.2

About Product Name: Product name includes “DG” when the lens is designed to deliver the ultimate in performance on cameras with full-frame sensors, and “DN” when the lens design is optimized for mirrorless cameras with the short flange focal length.

SIGMA 35mm F1.2 DG DN | Art: © Takumi Hayato. Camera: SONY α7R III, Exposure Mode: A-Aperture Priority Mode, ISO Setting: 100, White Balance Setting: Auto, Shutter Speed: 1/8000s, Aperture Value: F1.2

SIGMA 35mm F1.2 DG DN | Art: © Takumi Hayato. Camera: SONY α7R III, Exposure Mode: A-Aperture Priority Mode, ISO Setting: 100, White Balance Setting: Auto, Shutter Speed: 1/8000s, Aperture Value: F1.2

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