Cameras Fujifilm Press Releases

Fujifilm GFX 100SII Features 102 MP, 4K/30P video, AI-Based Subject Detection, 8.0 Stops IBIS and Continuous Shooting at 7 FPS

PRESS RELEASE

Lightweight, High Speed: Fujifilm Introduces FUJIFILM GFX100S II Mirrorless Digital Camera

All the Power of the GFX System in a Small, Light Body Designed for Image Makers

VALHALLA, N.Y. (May 16, 2024) – FUJIFILM North America Corporation, Electronic Imaging Division, today announces the latest addition to its GFX System mirrorless digital camera lineup, FUJIFILM GFX100S II (GFX100S II). This new camera harnesses the image quality and key functionality from the larger GFX100 II mirrorless digital camera, in a smaller, lighter GFX System body designed for image makers who want to expand their system and/or are seeking an entry point into large format photography.

“Our GFX System continues to revolutionize ultra-high-resolution, large format image making by taking it out of specialist studio environments and putting into the hands of passionate creatives across all genres, styles and applications,” said Victor Ha, vice president, Electronic Imaging Division and Optical Devices Division, FUJIFILM North America Corporation. “GFX100S II is the natural next step in the evolution of the product line that specifically caters to the needs of photographers who have wanted additional autofocus performance and responsiveness from their GFX100S cameras. We feel we’ve really delivered in that regard and done so in a way that allows it to keep its compact form factor, which means it can make an appearance in almost any creative setting.”
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Cameras Fujifilm Lenses Press Releases

Fujifilm X-T50 Features 40.2 MP, 6.2K/30P & 4K/60P Video, 7.0 Stops IBIS, Pop-Up Flash, and Film Simulation Dial

PRESS RELEASE

Calling All Creatives: Fujifilm Announces FUJIFILM X-T50 Mirrorless Digital Camera and FUJINON XF16-50mmF2.8-4.8 R LM WR Lens

Latest X Series Camera and Lens Offer Solutions for Creatives on the Go

VALHALLA, N.Y. (May 16, 2024) – FUJIFILM North America Corporation, Electronic Imaging Division, today announces the launch of its FUJIFILM X-T50 mirrorless digital camera (X-T50), designed with the similar manual controls and classic camera styling of FUJIFILM X100VI and other X100 Series fixed-lens cameras, but with the flexibility of interchangeable lenses for those who seek added versatility in their everyday carry camera. Also introduced today is FUJINON XF16-50mmF2.8-4.8 R LM WR lens (XF16-50mm) featuring a versatile focal length range, making it suitable for a broad range of applications, from wide-angle landscape and architectural photography to portrait photography. With their lightweight designs and compact form factors, these new X Series innovations are designed for active image makers.

“Passionate creatives are ready to grab their gear and create content at any given moment,” said Victor Ha, vice president, Electronic Imaging Division and Optical Devices Division, FUJIFILM North America Corporation. “X-T50 and XF16-50mm are made to be everyday-carry items; lightweight, comfortable tools that can be thrown in a bag for folks that are on the move. X-T50 is a great example of how we are keeping creativity top of mind for our users. From the dedicated Film Simulation dial to AI-based subject detection autofocus, X-T50 is more than ready the moment inspiration of any kind strikes.”
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Fujifilm Lenses Press Releases

FUJINON GF500mmF5.6 R LM OIS WR Features 6.0 Stops OIS

PRESS RELEASE

Super Telephoto Powerhouse: Fujifilm Introduces FUJINON GF500mmF5.6 R LM OIS WR Lens

VALHALLA, N.Y. (May 16, 2024) – FUJIFILM North America Corporation, Electronic Imaging Division, today announces the latest lens in its GFX System line of digital camera and lens products – FUJINON GF500mmF5.6 R LM OIS WR (GF500mm), a super telephoto prime lens designed for photographers who primarily specialize in distant, moving subjects in genres ranging from wildlife and outdoor sports to landscape and street photography. GF500mm can create images up to 500mm (equivalent to 396mm in 35mm format), making it the lens with the longest range in the lineup of GF lenses to date.

“GF500mm is an exciting addition to the GFX System because it combines incredible range with the power of the system’s 102 megapixel sensor,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “GF500mm’s compact, lightweight design and super telephoto focal length enable photographers to create images in impeccable detail they may not have previously dreamed was possible.”
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Cameras Canon Press Releases

Canon EOS R1 Will Have Action Priority AF as Well as Post-Production Caliber In-Camera Noise Reduction

Canon has announced that it is developing the EOS R1, its professional flagship full-frame mirrorless camera. The EOS R1 will be released this year (probably in time for the Paris 2024 Summer Olympics in July, just a couple of months away). It is expected to “dramatically improve the performance of both still images and video and meet the high requirements of professionals on the frontlines of a wide range of fields including sports, news reporting, and video production.

Canon seems to be specifically targeting the sports professional photographers and has added a second image processor, the DIGIC Accelerator, that, together with the existing DIGIC X image processor, should enable “large volumes of data to be processed at high speeds and delivers never-before-seen advancements in Auto Focus (AF) and other functions.

In fact, the Canon EOS R1 might well become the favorite camera of sports photographers: a new “Action Priority” AF automatically determines which player on the field is the main subject (presumably the one doing an action, such as shooting the ball) and instantly shifts the AF frame to that player to enable effortless capture of decisive moments of gameplay. This Action Priority AF, if Canon implements it properly, has the potential of becoming a major diffenrentiator of its full-frame mirrorless cameras.

Canon has also implemented its post-processing image noise reduction function developed for its PC software into the EOS R1 firmware to further improve low light image quality.

PRESS RELEASE

CANON DEVELOPS EOS R1 AS FIRST FLAGSHIP MODEL FOR EOS R SYSTEM

New Image Processing System Further Improves AF and Image Quality

MELVILLE, N.Y., May 15, 2024 – Canon U.S.A., Inc. today announced that its parent company, Canon Inc. announced today that it is currently developing the EOS R1, a full-frame mirrorless camera, as the first flagship model for the EOS R SYSTEM equipped with an RF mount and is aiming for a 2024 release.

Canon EOS R1

Canon EOS R1

The EOS R1 is a mirrorless camera geared toward professionals that brings together Canon’s cutting-edge technology and combines top-class performance with the strong durability and high reliability sought in a flagship model. This camera will dramatically improve1 the performance of both still images and video and meet the high requirements of professionals on the frontlines of a wide range of fields including sports, news reporting, and video production.

This camera employs the newly developed image processor DIGIC Accelerator in addition to the pre-existing processor DIGIC X. The new image processing system, composed of these processors and a new CMOS sensor, enables large volumes of data to be processed at high speeds and delivers never-before-seen advancements in Auto Focus (AF) and other functions.

By combining the new image processing system and deep learning technology to an advanced degree, Canon has achieved high-speed and high-accuracy subject recognition. For example, subject tracking accuracy has been improved so that in team sporting events where multiple subjects intersect, the target subject can continually be tracked even if another player passes directly in front of them. In addition, the AF “Action Priority” function recognizes subject movement by rapidly analyzing the subject’s status. In moments during a sports game when it is difficult to predict what will happen next, this function automatically determines the player performing a certain action, such as shooting a ball, as the main subject and instantly shifts the AF frame, thereby helping to capture decisive moments of gameplay.

The combination of the new image processing system and deep learning technology will help to improve image quality. Canon implements the image noise reduction function, which has been previously developed and improved as part of the software for PCs, as a camera function to further improve image quality and contribute to user creativity.

Canon is working on field tests for this camera and will support capturing definitive and impactful moments at international sporting events to be held in the future.
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Lenses Sony

Sony Announces FE 16-25mm F2.8 G Wide-Angle Zoom Lens for Its E-Mount Full-Frame Mirrorless Cameras

Sony announced the FE 16-25mm F2.8 G wide-angle zoom lens for its α (Alpha) series full-frame mirrorless cameras. The FE 16-25mm F2.8 G features a constant F2.8 maximum aperture across the entire zoom range. Sony is targeting photographers who shoot landscapes, architecture, portraits, and selfies.

The FE 16-25mm F2.8 G can focus as close as 18 cm (7.1 in.) at the wide end, giving a maximum magnification of 0.20x.

It shares a constant F2.8 apertute throughout the zoom range, filter diameter, and compact size and weight with the Sony FE 24-50mm F2.8 G standard zoom lens announced February 2024.

Main Features:

  • 11-blade circular aperture for smooth bokeh
  • two linear motors for exceptional autofocus performance, delivering high-speed, high-precision, and quiet focusing capabilities, even when capturing fast-moving subjects
  • high-speed continuous shooting with AF/AE tracking of up to 120 frames per second
  • customizable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch
  • front lens element is fluorine coated to repel and eliminate dirt sticking
  • supports in-body Active Mode Image Stabilization and Focus Breathing

Since Sony full-frame and APS-C mirrorless cameras share the same E-mount, the FE 16-25mm F2.8 G can also be mounted onto a Sony APS-C mirrorless camera (24-37.5mm equiv.).

The Sony FE 16-25mm F2.8 G will be available pre-sale April 17, 2024, and purchase May 10, 2024 for approximately US $1,199.99 (CAD $1,599.99).

>> View sample images

PRESS RELEASE

Sony Electronics Announces a Compact Wide-Angle FE 16-25mm F2.8 G Zoom Lens

A constant F2.8 full-frame E-mount lens that offers high-resolution image quality, a wide-angle zoom range and excellent portability

Sony FE 16-25mm F2.8 G on the a7C II

Sony FE 16-25mm F2.8 G on the a7C II

SAN DIEGO. April 16, 2024 – Sony Electronics is pleased to announce the FE 16-25mm F2.8 G (SEL1625G), a large-aperture wide-angle zoom lens compatible with Sony’s α™ (Alpha™) E-mount cameras. This latest addition delivers sharp imagery from 16 mm through 25 mm while maintaining a maximum aperture of F2.8 over the entire zoom range. The FE 16-25mm F2.8 G is the smallest and lightest constant F2.8 zoom lens that Sony has produced to date. The compact design is a signature feature of Sony’s G lens series and makes it a highly portable lens option.

The FE 16-25mm F2.8 G’s wide-angle lens offers photographers and videographers an expanded range of creative expression, allowing them to capture a variety of subjects including landscapes, architecture, portraits, and selfie-shooting. This new addition follows the FE 24-50mm F2.8 G standard zoom lens announced February 2024, both offering many of the same characteristics including filter diameter, aperture, and compact size and weight.

“The ​ FE 16-25mm F2.8 G was designed to offer creators a wide-angle lens option that perfectly balances large-aperture, compact form factor, and high-image quality. This is the 73rd addition to our E-mount lens line-up, and just another step in our commitment to providing photographers and videographers with the perfect lens solutions for their specific needs,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The ​ FE 16-25mm F2.8 G is a fantastic lens with high-resolution performance, beautiful bokeh, and high precision autofocus. It is a perfect companion to the Alpha 7C R and Alpha 7C II compact full-frame camera bodies, and together they offer an unbeatable lightweight set-up.”
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