PRESS RELEASE Panasonic Introduces New Compact Standard Prime Lens to its Full Frame LUMIX S Series: LUMIX S 40mm F2 (S-S40) Newark, N.J. (April. 21, 2026) – Panasonic is pleased to introduce the new LUMIX S 40mm F2 (S...
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TAMRON Announces 16-30mm F/2.8 Di III VXD G2 Zoom Lens for Sony E-mount and Nikon Z mount Full-frame Mirrorless
TAMRON has added its last of three G2 fast F2.8 zoom lenses for the Sony E-mount and Nikon Z mount full-frame mirrorless cameras. The 16-30mm F/2.8 Di III VXD G2 (Model A064) ultra wide-angle zoom completes the G2...
Nikon Adds 10×50 and 12×50 models to MONARCH M5 and PROSTAFF P7 Binocular Lines
Today, Nikon has announced the addition of 10×50 and 12×50 models to the popular MONARCH M5 and PROSTAFF P7 binocular lines with increased objective lens diameters. These new models feature higher light...
Hasselblad Announces X2D II 100C Medium-Format Mirrorless and XCD 2.8–4/35–100E Standard Zoom Lens
Hasselblad’s latest medium-format mirrorless promises “true end-to-end high dynamic range”, AF-C continuous autofocus (425 zones PDAF + LIDAR), 5-axis 10-stop in-body image stabilisation, a Tilt Touch...
Fujifilm X-T30 III Features 26.1-MP, Film Simulation Dial, AI Subject Recognition Tracking AF, 6.2K/30P Video
Fujifilm has updated its compact and lightweight entry-level APS-C mirrorless camera, the X-T30 III, featuring a 26.1-MP X-Trans CMOS 4 sensor, a Film Simulation Dial on the top plate, the latest AI Subject Recognition...
Leica Vario-Elmarit-SL 28–70 f/2.8 ASPH.
PRESS RELEASE New: Leica Vario-Elmarit-SL 28–70 f/2.8 ASPH. The most compact and lightweight standard zoom lens for the Leica SL-System. Wetzlar, 12 June 2025 – With over 150 years of expertise, Leica has built a...