Fujifilm recently released the X-T20 Camera Body Firmware Update Ver.2.00.
FUJIFILM X-T20, silver
This FREE firmware update (April 12, 2018) will add new support for the “FUJIFILM X RAW STUDIO” software that allows users to connect the camera to a computer via USB cable for developing RAW files in camera. The new firmware will also enhance the AF tracking algorithm for moving subjects, improve third party studio flash controller usability as well as add new functions designed to improve operability.
FUJIFILM X-T20, black
Firmware Version： FUJIFILM X-T20 (Ver.2.00) incorporates the following issues: (more…)
The following video presents Fuji Guys – Shooting Videos With Your Fujifilm Camera: “Fuji Guys Billy & Francis show different options to improve your videos…
Filmed in 4K with X-H1.
Camera: Olivier Aubé
Intro music: BenJamin_Banger – Chinatown
Thanks to SmallRig for providing us with the cage and shoulder rig equipment.“ https://www.smallrig.com/
X Series Check & Clean
Fujifilm invites you to visit their Wonder Photo Shop with your X Series gear for a FREE X Series Check and Clean, April 27, 2018!
Visit any time between 10:00AM – 3:00PM* and see one of Fujifilm’s in-house camera specialists.
Please do not bring more than 5 items at a time.
Last item drop off time is 3:00PM*.
“ALL WORK COMPLETED ON PERSONAL X SERIES GEAR MUST BE ASSESSED BY CUSTOMER PRIOR TO LEAVING THE STORE. WONDER PHOTO SHOP IS NOT RESPONSIBLE FOR ANY DAMAGE ONCE YOU LEAVE.”
*Note: In the event of a long waiting list, last drop off time may be moved to 2:00PM.
The Panasonic LUMIX G X VARIO 12 – 35 mm / F2.8 II ASPH. / POWER O.I.S. is one of the best-selling lenses in the Micro four-thirds world. Let’s take a look at how to get the most out of this stellar lens.
#1. Know the Field of View Conversion
This lens is listed as having a 12-35mm focal range. But Micro four-thirds sensors have a much smaller area compared to a full-frame camera. If you’re coming from the world of full-frame photography, then the field of view is equal to that of a 24-70mm lens.
24-70mm is perfect for a wide variety of photographs. Journalists, in particular, make great use out of this field of view because it allows you to capture everything from architecture and landscapes to portraits at moderate range. So long as you have this lens, the only other generalist lens you need is a telephoto with more reach, such as a 50-150mm or greater lens.
Panasonic has been developing facial recognition technologies for over 30 years, which have been applied to consumer electronics such as the Panasonic LUMIX G85 4K Mirrorless camera.
Panasonic LUMIX G85
The following video presents Panasonic LUMIX – THE CREATORS: “An encounter of Panasonic’s spirit of creativity in production and professional photographer through the LUMIX digital cameras and lenses.
CD: Atsushi Sasaki
DoP/Editor: Steven Clary (LUMIX Ambassador)
Cast/Second Camera: Jacob James (LUMIX Ambassador)
Composer: Marihiko Hara
Drone Pilot UK: James Bradbury-Willis
Drone Pilot Japan: Akihiro Sasaki”
Panasonic recently announced that it will release the face recognition server software, WV-ASF950, using deep learning technology in July 2018 outside Japan and in August 2018 in Japan.
Featuring a core engine that boasts the world’s highest face recognition performance*1, this high-precision face recognition software can identify faces that are difficult to recognize with conventional technologies, including faces at an angle of up to 45 degrees to the left or right or 30 degrees up or down, and those partially hidden by sunglasses or surgical masks*2
In Addition, the new software features the “iA (intelligent Auto) mode”*3 that automatically adjusts settings for the camera to shoot optimal images best suited for face recognition.
*1 In April 2017, the product achieved the highest level of face recognition performance in the world in a comparison test (IJB-A Face Verification Challenge Performance Report/IJB -A Face Identification Challenge Performance Report) of NIST (National Institute of Standards and Technology) of the United States, one of the most authoritative institutes in the world.
*2 Scheduled for launch by the end of 2018.
*3 A function that utilizes the technology of Panasonic’s “LUMIX” consumer digital cameras to capture optimal images for face recognition by automatically detecting the moving objects, movement speed, faces, and light intensity (whether the scene is day or night) found in video that is usually hard to see due to subject movement and backlight, in order to enable real-time optimization of settings.
The following video presents Face Recognition Server Software Using Deep Learning Technology:
Panasonic’s Deep Learning Face Recognition Software has the following features: (more…)
Ever notice how some of your indoor photos come out with a bluish or yellow/orange cast? It’s because of the type of light you are shooting under. The image sensor of your camera is calibrated for the sunny outdoors and colors are then faithfully captured: white is white, blue is blue, green is green, etc. But when it is overcast or when you move indoors under artificial lighting, that’s when you notice the colors do not quite seem right.
If you come from the world of films, you may remember using filters to correct for incandescent or fluorescent lighting. In the digital world, these correction filters are no longer necessary, replaced by a feature found in most digital cameras called, “White Balance.” (more…)
The following video presents FUJIFILM Craftsmanship of FUJINON / FUJIFILM: “Featuring the craftsmanship of FUJINON Lens, the lenses are hand-made in Japan.“
Fujifilm: FUJINON GF250mmF4 R LM OIS WR
FUJIFILM INTRODUCES A NEW TELEPHOTO LENS FOR THE GFX MEDIUM FORMAT MIRRORLESS CAMERA SYSTEM
The GFX System Expands with the New FUJINON GF250mmF4 R LM OIS WR Lens, FUJINON GF1.4X TC WR Teleconverter and MCEX-18G WR and MCEX-45G WR Macro Extension Tubes; Firmware Updates for GFX, X-H1, X-T2, X-Pro2, X-E3 and X100F
Fujifilm GFX System Expands with the New FUJINON GF250mmF4 R LM OIS WR Lens, FUJINON GF1.4X TC WR Teleconverter and MCEX-18G WR and MCEX-45G WR Macro Extension Tubes
When combined with the GFX medium format sized sensor with an area approximately 1.7 times larger than 35mm format, the GF250mmF4 R LM OIS WR lens achieves exceptional image quality. Composed of 16 lenses in 10 groups, this lens delivers unsurpassed color reproduction, three dimensional image quality, as well as ultra-high resolution and rich bokeh.
Fujifilm: FUJINON GF250mmF4 R LM OIS WR Lens: *An upgrade to the GFX50S firmware is required to operate the focus pre-set function and focus control buttons. This functionality is included in the new version of the GFX50S firmware that will be released at the same time.
In addition, this telephoto lens is equipped with a powerful five-stop optical image stabilization and a new focus preset function, which allows the photographer to instantly activate focus settings previously saved in the lens memory. With a rugged, lightweight magnesium alloy lens barrel designed to be dust and weather-resistant, the GF250mmF4 R LM OIS WR is capable of operating in temperatures as low as 14°F/-10°C. The front lens element has a fluorine coating designed to repel water and dirt even under tough outdoor conditions.
Fujifilm: FUJINON GF250mmF4 R LM OIS WR Lens: Sealing has been applied to the lens in 18 different locations for dust and weather resistance and the ability to operate at temperatures of down to -10°C.
FUJINON GF250mmF4 R LM OIS WR Lens Key Features:(more…)
The following video presents 360° VR Camera from Panasonic: “Jaume Miro and Dean Offord are explaining the Panasonic 360° camera AW-360C10 & AW-360B10 for producing 4K 360° content. Learn how the integrated stitching and web-based control from your PC or Mac make this camera an excellent choice for live shooting.“
Panasonic Demonstrates Compatibility of 360-Degree Camera with Haivision Encoding, LiveScale Distribution for Ultimate 360 Live Workflow
LAS VEGAS, NV 04/09/2018
Here at NAB, Panasonic System Solutions Company of North America (PSSNA) is presenting a demonstration of broadcast-grade, 360-degree/VR end-to-end live streaming that combines the company’s low latency 360-degree Live Camera along with Haivision’s KB Max portable 4K en-coder and LiveScale’s omnicast cloud distribution platform.
Panasonic (left to right): 360° Live Camera Base Unit AW-360B10 and 360°/VR Live Camera AW-360C10