Cameras Olympus

Olympus E-M10 Mark IIIs Adds Silent Mode and 16 Art Filters, Including Instant Film

The OM-D E-M10 Mark IIIs (which launched earlier this year in other regions) adds some very minor updates from the E-M10 Mark III, including the availability of silent mode, to silence all camera noises, and the availability of 16 unique art filters, including Instant Film.

Olympus OM-D E-M10 Mark IIIs

Olympus OM-D E-M10 Mark IIIs

The E-M10 Mark IIIs will be sold in a kit with the 14-42mm f3.5-5.6 II R lens for $599.99 in the U.S. and $799.99 in Canada. The kit will be in stores beginning December 8, 2020.

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Camcorders Sony

Sony Cinema Line FX6 Now Available

Sony has announced their newest member of the Cinema Line, the FX6. The FX6 uses a full-frame image sensor, the E-mount and Sony’s full line of E-mount lenses, and Eye AF — leveraging the Alpha mirrorless technology.

PRESS RELEASE

Sony Electronics Launches FX6 Full-frame Professional Camera to Expand its Cinema Line

SAN DIEGO, Nov. 17, 2020 /PRNewswire/ —

Sony Cinema Line FX6

Sony Cinema Line FX6

FX6 Product Highlights:

  • 4K 10.2 megapixel full-frame back-illuminated CMOS Exmor R™ sensor
  • Compact and lightweight body design for on-the-go shooting
  • Ultra-high sensitivity with ISO expandable up to 409,600 for very low light conditions
  • 15+ stops of dynamic rangei
  • S-CinetoneTM look profile, also used in FX9 and inspired by VENICE colorimetry
  • BIONZ XR™ image processing engine, first used in Alpha 7S III
  • Fast Hybrid Auto Focus, also used in Alpha cameras and FX9
  • Recording up to 4K 120p / HD 240p, 10-bit 4:2:2 color depth in full-frameii
  • Support for up to 12G-SDI and 4K at up to 60p 16-bit SDI RAW output
  • Compatible with more than 50 native E-mount lenses

Sony Electronics Inc. today officially announced the FX6 (model ILME-FX6V) camera, the latest addition to Sony’s Cinema Line, a series of products that brings the company’s expertise in imaging technology to a broad range of filmmakers and content creators.

Sony’s Cinema Line, which also includes the VENICE and FX9 cameras, delivers a coveted filmic look cultivated from extensive experience in digital cinema production, as well as enhanced operability thanks to an innovative body design, extensive durability and intuitive customizability.

As part of the Cinema Line, the all-new FX6 incorporates Sony’s core technologies of image sensor, processing engine, and AF (autofocus) performance. FX6 is also compatible with the wide range of Sony E-mount lenses for creative flexibility.

“The new FX6 is the latest example of Sony’s drive to continuously push the boundaries of imaging technology based on the needs of our customers,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “With the advancement of our Cinema Line, we are dedicated to enabling the extraordinary skills and talent of today’s content creators and cinematographers. The FX6 leverages technology from Sony’s industry-leading VENICE cinema camera and marries it with the best of Sony’s innovative Alpha mirrorless camera technology.”
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Featured Book

Understanding Exposure

Readers often ask for a photography book recommendation. There are many good How-To photography books, but here is my favorite one. I’ve read many (too many) How-To photography books and none comes close to this one: Understanding Exposure by Bryan Petersen.

This is the one book that I recommend to any new photographer wanting to learn how to take better pictures. It’s all about exposure, how to select the shutter speed, aperture and ISO to get a well-exposed (as opposed to over-exposed or under-exposed) photo.

It is also choke full of beautiful photos and explanations about how they were shot. As is the case with any other paper-based book, what it lacks is a step-by-step handholding, and I wish Bryan Petersen would do a YouTube or TikTok version showing in more detail how he shoots those pictures. It’s one thing to be inspired by a particular picture and another to see the behind-the-scenes of how it was actually captured.

It doesn’t matter what camera you have: DSLR, mirrorless, compact fixed lens, though it is preferable if your camera has PASM (Program AE, Aperture-priority, Shutter-priority, Manual) shooting modes.

It’s a must-read. Highly recommended!
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Cameras Editorial Nikon

A Sign of the Times, Part III? Nikon Ceases Operations in Malaysia Effective January 1, 2021

No camera company is making a profit in these difficult economic times, and so it is not surprising that they will restructure and close shop where it does not make sense. Nikon is doing just that, closing its operations in Malaysia and relying on third parties for distribution, marketing, sales and after-sales service of its cameras.

While it’s true that closing operations in one country may not seem like much, but remember that country was chosen to be the hub to serve other countries around it. So, it’s not just Malaysia that is affected, but all the other countries around it that it used to serve that are also negatively affected.

PRESS RELEASE

Nikon Restructures Operations and Strengthens Partnerships in Malaysia to Continue to Provide Excellence to Customers

SELANGOR, 4 November 2020 – Nikon (Malaysia) Sdn. Bhd. has announced that it will appoint the below-mentioned partners to manage all business activities covering marketing, sales and after-sales service on behalf of Nikon in Malaysia, effective from 1 January 2021.

For the Imaging Business, Futuromic Photo AV Sdn. Bhd. will be our authorised distributor. For the Industrial Metrology Business, QES (Asia-Pacific) Sdn. Bhd. will continue to be our authorised distributor.

Nikon (Malaysia) Sdn. Bhd. is pleased to be deepening its relationships with Futuromic Photo AV Sdn. Bhd. and QES (Asia-Pacific) Sdn. Bhd., both of which have been valued key partners since 2003 and 2009, respectively.

With the above-mentioned, Nikon (Malaysia) Sdn. Bhd. also hereby announce that it will cease its total operation effective as of 1st January 2021 and its final operation day will be 31st December 2020.

Nikon is committed and will continue to provide products and services that meet customers’ needs and expectations in the Malaysian market and throughout the world.
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Camcorders Sony

Sony to Officially Announce Cinema Line FX6 Professional Camcorder Tuesday, November 17 @ 10:00 EST

Sony probably believes that its technology developed for — and honed in — its A7 Series full-frame mirrorless cameras are too good to be used just in the A7 cameras. Not only did they announce a new Airpeak drone project, but is also beefing up its Cinema Line video professional camcorders with a new beginner-friendly Cinema Line FX6.

The FX6 is expected to be smaller, cheaper and more beginner-friendly than the Cinema Line VENICE and FX9, while maintaining Sony’s legacy of impressive AF, stabilization, and other professional video features. The announcement will be on Tuesday, November 17 at 10:00 EST.

Sony Cinema Line FX6

Sony Cinema Line FX6


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