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Intel Security International Internet of Things Smart Home Survey: Cybersecurity Concerns & Many Consumers Worldwide Share Personal Data for Money + Atlantic Council’s Live Webcast of “Cyber Risk Thursday: Smart Designs for Smart Homes” March 31, 2016 at 4 pm

The following video presents Are Smart Homes At Risk From Hackers? – Inside The Dark Web – BBC:

Smart household technology is increasingly being installed into millions of homes across the world and it promises to change the way we live forever.

Cyber Risk Thursday: Smart Designs for Smart Homes

March 31, 2016: 4:00 – 5:30 p.m

Atlantic Council, 1030 15th Street NW
Washington, DC

Greg Lindsay
Nonresident Senior Fellow
Atlantic Council;
Senior Fellow
New Cities Foundation

Beau Woods
Deputy Director, Cyber Statecraft Initiative, Brent Scowcroft Center on International Security
Atlantic Council

Andrea Matwyshyn
Professor of Law and Computer Science
Northeastern University

Moderated by:
Joshua Corman
I Am The Calvary

To register to attend this event or to watch the Live Webcast of this event, please visit

  • Wine and cheese will be served at a reception following the event. 

The Internet of Things (IoT) is the next step in the evolution of wireless networks. Analysts predict the IoT will double in size to nearly 50 billion devices by 2020, comprising a $1.7 trillion market. One of the greatest opportunities still lies ahead in the form of the “smart home.”

This moderated panel discussion brings together the authors of the issue brief – Joshua Corman, Founder of I Am The Cavalry; Greg Lindsay, Nonresident Senior Fellow at the Atlantic Council and Senior Fellow at the New Cities Foundation; and Beau Woods, Deputy Director of the Council’s Cyber Statecraft Initiative – to explore the opportunities and risks of networked smart homes. It also offers recommendations for maximizing their value for homeowners while minimizing consumers’ concerns, which may prevent or delay the smart home segment from achieving its market potential.

On Twitter? Follow the conversation at @ACScowcroft using #ACCyber.


Intel Security International Internet of Things Smart Home Survey Shows Many Respondents Sharing Personal Data for Money

75 Per cent Expect Smart Homes to Improve Quality of Life, but 66 Per cent Still Very Concerned About Cybersecurity

SANTA CLARA, Calif., March 31, 2016 – A majority of respondents worldwide (54 per cent) indicated they might be willing to share their personal data collected from their smart home with companies in exchange for money, and 70 per cent agree companies should give coupons and discounts to customers in return for data about device usage, according to a survey of global consumers sponsored by Intel Security. The survey also found that 77 per cent of respondents believe smart homes will be as common in 2025 as smartphones are today, but 66 per cent are also very concerned about smart home data being hacked by cybercriminals.

The “Internet of Things and the Smart Home” survey released today polled 9,000 individuals from nine countries: Australia, Brazil, Canada, France, Germany, India, Mexico, the United Kingdom and the United States.

“Smart homes and their associated data have the potential to improve consumers’ everyday lives,” said Steve Grobman, chief technology officer for Intel Security. “The survey shows that many individuals would be comfortable sharing that data for a price, but they are still understandably concerned about cyberthreats. Security has to be foundational to the Internet of Things and when done right, it can be an enabler of IoT.”

Survey respondents were universally worried about potential security threats from smart homes, with 92 per cent expressing concern that their personal data could be hacked by cybercriminals. Yet in a testament to innovative security, almost as many respondents (89 per cent) said that if they lived in a smart home, they would likely prefer to secure all their smart devices through a single integrated security package.

Consumers were less enthusiastic about existing security methods such as passwords, with 4 in 10 foreseeing passwords as a frustration with smart homes, and three-quarters (75 per cent) indicating they are at least somewhat anxious about the number of passwords likely to be required to manage smart homes. However, biometrics scored well as an alternative for accessing smart homes. When asked to select several preferred forms of biometric security, 54 per cent opted for fingerprints, 46 per cent for voice recognition and 42 per cent for eye scans.

Additional key Canadian survey findings include:

  • 71 per cent of respondents believe companies should give coupons and discounts to customers in return for sharing data related to usage (70 per cent globally)
  • 55 per cent of respondents said if they lived in a smart home they would give a company access to their connected home habits if they were paid (60 per cent globally)
  • 81 per cent of respondents said if they had a smart home, they would only want a single sign-on to manage the entire home (84 per cent globally)
For more on this topic, the Atlantic Council is launching a report today that can be accessed at:

The “Internet of Things and the Smart Home” survey was conducted in July 2015 by Vanson Bourne, an independent market research provider specializing in the technology sector. A total of 9,000 consumers were interviewed globally, including 2,500 from the United States, 1,000 from the United Kingdom, 1,000 from France, 1,000 from Germany, 1,000 from Brazil, 1,000 from India, 500 from Canada, 500 from Mexico and 500 from Australia.

About Intel Security
McAfee is now part of Intel Security. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique McAfee Global Threat Intelligence, Intel Security is intensively focused on developing proactive, proven security solutions and services that protect systems, networks, and mobile devices for business and personal use around the world. Intel Security is combining the experience and expertise of McAfee with the innovation and proven performance of Intel to make security an essential ingredient in every architecture and on every computing platform. The mission of Intel Security is to give everyone the confidence to live and work safely and securely in the digital world.

McAfee Canada, now part of Intel Security, maintains a website called “The State of Consumer and Enterprise Security in Canada” ( in order to provide a one-stop shop for writers looking for information on a variety of trends and issues affecting and shaping the Canadian security landscape. Feel free to check out the McAfee Canada resource site for security information, statistics, story ideas, and access to published McAfee surveys and studies.

About Intel
Intel (NASDAQ: INTC) expands the boundaries of technology to make the most amazing experiences possible. Information about Intel and the work of its more than 100,000 employees can be found at and

Intel, the Intel logo, McAfee and the McAfee logo are trademarks of Intel Corporation in the United States and other countries.
*Other names and brands may be claimed as the property of others.

The following video presents Crime Watch Daily: Can These Cyber Security Experts Hack Into a ‘Smart House?’: