Intel Security Reveals Justin Bieber as the Most Dangerous Canadian Celebrity for Generating the Most Dangerous Search Results, Potentially Exposing Consumers to Malware

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Justin Bieber is the top Canadian on the 2016 McAfee Most Dangerous Celebrities™ List

Comedians, Musicians and TV Hosts Rank Highly on the 10th Annual Most Dangerous Celebrities List


  • Musician Justin Bieber is named the top Canadian on the McAfee 2016 Most Dangerous Celebrities™ study.
  • Comedian and actress Amy Schumer ranked No. 1 on the global list.
  • Now in its 10th year, the study reveals which celebrities, musicians and TV hosts generate the most dangerous search results, potentially exposing consumers to malware.
  • Celebrities in the top 10 include Carson Daly, Will Smith, Rihanna, Miley Cyrus, Selena Gomez and more.

MARKHAM, Ontario, Sept. 28, 2016 – Chart-topping musician Justin Bieber recaptured the title of McAfee’s most dangerous Canadian celebrity to search for online from actress Nina Dobrev. Bieber, who was 2014’s most dangerous Canadian celebrity, finished second to Dobrev in 2015. Now in its 10th year, the McAfee Most Dangerous Celebrities™ study, published by Intel Security, researched a broad list of well-known figures including actors, comedians, musicians, TV hosts, athletes and more. This research uncovers which celebrities generate the most dangerous search results that could expose fans to viruses and malware while searching for the latest information on today’s pop culture icons.

Finishing behind Bieber in 2016’s list of most dangerous Canadian cyber celebrities were Gemini award-winning comedian Russell Peters, Grammy and Juno-award winning musician Michael Bublé and electronic music producer and performer deadmau5.

In the U.S., female comedian superstar, Amy Schumer, knocked Electronic Dance Music (EDM) DJ Armin van Buuren off of the list to become the most dangerous celebrity to search for online. Schumer is considered to be one of the most popular female comedians who is also known for her work as a writer, actress and producer. Now Schumer can add “first female comedian to take the #1 spot on the McAfee Most Dangerous Celebrities™ study to her list of achievements. Bieber came in hot on her heels at #2, followed by “Today” and “The Voice” host Carson Daly ( #3). Schumer is also accompanied by comedian peers in the top 10 with Chris Hardwick (#7) and Daniel Tosh (#8). Former rapper turned Hollywood A-lister Will Smith is joined by chart-topping musicians such as Rihanna (#5), Miley Cyrus (#6), Selena Gomez (#9) and Kesha (#10), rounding out the top 10 list.

Savvy cybercriminals continue to leverage consumers’ ongoing fascination with celebrity news – such as award and TV shows as well as movie premieres, album releases, celebrity breakups, and more – to entice unsuspecting fans to visit sites loaded with malware that can steal passwords and personal information. The study conducted by Intel Security highlights the various ways hackers can take advantage of consumers’ interest around pop culture news, the risks of their online behaviour and how to best protect themselves from potential threats.

“Consumers today remain fascinated with celebrity culture and go online to find the latest pop culture news,” said Gary Davis, chief consumer security evangelist at Intel Security. “With this craving for real-time information, many search and click without considering potential security risks. Cybercriminals know this and take advantage of this behaviour by attempting to lead them to unsafe sites loaded with malware. As a result, consumers need to understand what precautions to take to enable safe online experiences.”

A search for ‘Amy Schumer Torrent’ results in a 33 per cent chance of connecting to a malicious website

Amy Schumer topping the list highlights the trend of more people looking to “cut the cord” and move away from cable TV. Consumers are now, more than ever, streaming videos, TV shows and movies online. As file sharing and torrent use continues to grow in popularity, it’s no surprise that TV and movies are a target for cybercriminals seeking to create malicious files.

The top four Canadian celebrities with the highest risk percentages include:





Justin Bieber



Russell Peters



Michael Bublé





The top 10 celebrities from this year’s U.S. study with the highest risk percentages include:





Amy Schumer



Justin Bieber



Carson Daly



Will Smith






Miley Cyrus



Chris Hardwick



Daniel Tosh



Selena Gomez





Crowded with Comedians

Kicking off her world tour this fall, comedian Amy Schumer tops the list as the Most Dangerous Celebrity – coming in at #1. Chris Hardwick (#7) of “Funcomfortable” fame and Daniel Tosh (#8) were among the top 10 while Nikki Glaser (#15) and Kevin Hart (#25) made the top 25. Other funny females to make the list include Grace Helbig (#26), Mindy Kaling (#30), Kristen Wiig (#52), Chelsea Handler (#54) and Ellen DeGeneres (#57).

Musicians Top the Charts

This year’s riskiest celebrities included some of the most sensational, chart-topping pop artists such as Justin Bieber (#2), Rihanna (#5), Miley Cyrus (#6), Selena Gomez (#9) and Kesha (#10). Pop, rap, hip hop and a bit of country were represented by Drake (#13), Katy Perry (#14), Jason Aldean (#16), Justin Timberlake (#17), Jennifer Lopez (#18), Lady Gaga (#19), Nicki Minaj (#20), Iggy Azalea (#27), Beyoncé (#28) and Usher (#29) as they rounded out the top 30.

Late Night TV Shows

“Today” show anchor and “The Voice” host Carson Daly is the third Most Dangerous Celebrity while late night hosts Seth Meyers (#11) and Conan O’Brien (#12) cracked the top 15. Host James Corden, widely known for his popular “Carpool Karaoke,” landed at #23, followed by John Oliver at #24 and Jimmy Kimmel at #32 – previously #1 in 2014 and #26 in 2015. Bill Maher rounds out the list at #34.

How to Search Safely

  • Think before you click! Are you looking for the latest episode of Amy Schumer’s TV show, “Inside Amy Schumer”? Don’t click on that third-party link. Instead, get your content directly from the original source at to ensure you aren’t clicking on anything that could be malicious.
  • Use caution when searching for “torrent.” This term is by far the riskiest search term. Cybercriminals can use torrents to embed malware within authentic files making it difficult to determine if a file is safe. It’s best to avoid using torrents especially when there are so many legitimate streaming options available.
  • Keep your personal information personal. Cybercriminals are always looking for ways to steal your personal information. If you receive a request to enter information like your credit card, email, home address, or social media login don’t give it out thoughtlessly. Do your research and ensure it’s not a phishing or scam attempt that could lead to identity theft.
  • Browse safely using protection like McAfee® WebAdvisor software. WebAdvisor will help keep you safe from malicious websites by helping to identify potentially risky sites. A complimentary version of the software can be downloaded at
  • Use cross device protection. Consumers need to protect all facets of their digital lives regardless of where they are, what device they use or where they store their personal data. Use solutions that work across all your devices to deliver protection against threats, such as malware, hacking and phishing attacks.

Find More Information:

  • To learn more about the research, you can check out:
    o Blog post from Gary Davis:
    o Twitter: Follow @IntelSecurity for live online safety updates and tips. Use hashtag #RiskyCeleb to discuss the Most Dangerous Celebrities of 2016
  • Web surfers can also visit the Intel Security Facebook page at and McAfee Security Advice Center for information on the latest consumer threats and tips for living safe online.
  • If you do decide to search for information on a major event or celebrity in the news, make sure your entire household’s devices have protection, such as McAfee LiveSafe™ service, which helps protect most PCs, Macs and tablets and smartphones. It also includes malware detection software, McAfee® Mobile Security, to better protect your smartphone or tablet from many types of malware.

Survey Methodology
Intel Security conducted the study using McAfee® WebAdvisor site ratings to determine the number of risky sites generated by searches, on Google*, Bing* and Yahoo! *, that included a celebrity name and commonly searched terms (noted below) likely to yield malware. From that, an overall risk percentage was calculated for each celebrity. “Most dangerous” means that these celebrities are likely popular search subjects.

The Canadian survey relied on searches conducted on search engines with the .ca domain, while the U.S. survey used search engines with the .com domain.

McAfee SiteAdvisor technology helps protect users from malicious websites and browser exploits. SiteAdvisor technology tests and rates nearly every internet website it finds, and uses red, yellow and green icons to indicate the website’s risk level. Ratings are created by using patented advanced technology to conduct automated website tests and works with Internet Explorer*, Chrome* and Firefox*. Search terms included:

  • “Celeb name + Torrent”
  • “Celeb name + Free MP4”
  • “Celeb name + HD download”

The results indicated the percentage of risk of running into online threats — if a user clicked all the results generated by the terms. Fans clicking on sites deemed risky and downloading files including photos and videos from those sites may also be prone to downloading viruses and malware.

About Intel Security
Intel Security, with its McAfee product line, is dedicated to making the digital world safer and more secure for everyone. Intel Security is a division of Intel Corporation. Learn more at

Intel Security in Canada maintains a website called “The State of Consumer and Enterprise Security in Canada” ( in order to provide a one-stop shop for writers looking for information on a variety of trends and issues affecting and shaping the Canadian security landscape. Feel free to check out the Intel Security resource site for security information, statistics, story ideas, and access to published Intel Security surveys and studies.

Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.
*Other names and brands may be claimed as the property of others.
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