Behind The Scenes Press Releases

Rue La La Launches Artists of Rue for Behind The Scenes Look at Emerging Artists

Rue La La Launches “Artists of Rue” Providing Members With Behind the Scenes Look at Emerging Artists

Boston, MA (PRWEB) August 11, 2011

Rue La La, a leading private-sale shopping destination, today announced the launch of “The Artists of Rue,” a blog that gives Members a window into the artists behind the company’s innovative home page designs. The campaigns, one of which was selected for the 2011 Communication Arts Photography Annual for the steamy window photo, feature a new interpretation of the Rue La La logo every month in collaboration with a host of artists – always drawing an emotional reaction from the 4 million plus Rue Members (today’s is a Rue take on sandcastle building). The Artists of Rue gives those Members a chance to engage with the creative forces behind the work.

“The Artists of Rue gives our Members a chance to meet the talented individuals who pour their creativity and heart (always with a twist) into everything they do to help bring the world of Rue La La to life,” explains Amy Van Aarle, creative director, Rue La La.

The Artists of Rue blog includes an artist directory housing all of the site’s landing page designs, plus interviews with the artists about everything from their muses to their late night snacks on set. Take a peek at how the collaboration comes to life, Rue-style, at

“Rue La La’s past months artistic renditions of a roller coaster and lollipop sparked our enthusiasm, so we felt it was a natural progression to continue using the logo in real-life places,” said Joshua Dalsimer, photographer, New York, New York. “A sophisticated, playful style is a theme that I find runs through Rue La La and the creative team, and it’s infused in our collaboration.”

Artists of Rue is the newest edition to Rue La La’s blog presence, joining the company’s “Behind the Keyhole” Members-only blog ( and its (open to all) “That’s So Rue” tumblr ( Membership to Rue La La is passed from friend to friend within social networks. Once inside, Members can extend invitations to friends – and earn $10 every time a referred friend makes their first purchase.

About Rue La La
Rue La La is the online destination for a life of style, inspiring its Members daily with a curated selection of coveted designer offerings at private sales prices. Founded in 2008, Rue La La has become a strategic partner to innovative brands looking for new ways to achieve their business goals. With the launch of Rue Local, Members all over the country get exclusive access to handpicked offerings for everything to do, eat, and see right in their city. Look for Rue Local in your city soon. Visit Rue La La for more information.