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Sekonic: LITEMASTER PRO L-478DR Light Meter Wins Award

Sekonic LITEMASTER PRO L-478DR Light Meter Wins 2013 Hot One Award

Prestigious Annual Hot One Award recognizes the best in class for photographers and cinematographers who rely on this light meter for consistently perfect exposures

North White Plains, NY (July 31, 2013)Sekonic Corporation, manufacturers of professional photographic light meters, announces today that Professional Photographer magazine has honored the Sekonic LITEMASTER PRO L-478DR as the winner in the Light Meter Category for the 14th annual Hot One Awards.

Each year the prestigious Hot One Awards honor the hottest products for professional photographers. Winners are selected by a panel of judges, who are all professional photographers. The judges name their top choice among dozens of photography products and services to select a winner from among hundreds of entries received.

“We are grateful to the judges of the Hot One Award competition for recognizing the innovation that’s built into the Sekonic L-478DR meter,” states Phil Bradon, Sekonic’s USA Marketing Manager. “The Sekonic L-478DR meter features a touch-screen controlled, large color 2.7-inch LCD. Its firmware is also fully upgradeable and the meter is ideal for digital still photographers working with remote flash, thanks to its built-in PocketWizard® wireless radio technology. Plus, an array of unique cine features put this meter into a class of its own. Clearly, the Sekonic L-478DR meter has set a new high-water mark by which all future meters will be judged and Sekonic is proud to be recognized for our achievements.”

“The winners of the 2013 Hot One Awards represent ‘the pro’s choice’ of new photographic products,” said Jeff Kent, Hot One Awards editor for Professional Photographer. “This isn’t some scientific analysis conducted by a bunch of clinicians in lab coats, but a poll of real pros working in the real world. The result is a list of worthy winners that help make professional photography easier, more creative and more efficient.”

For the past 13 years, the Hot One Awards have provided Professional Photographer magazine’s readership with a resource of the most effective and innovative products available in a variety of price ranges. Readers are treated to a resource compiled by independent, practicing professional photographers, selected for their expertise and knowledge. This year’s independent panel of more than 30 judges voted on products that ranged from cameras and lenses to photo albums and mobile apps. They made their selections based on overall quality, innovation, design, performance and value for the price.

About Sekonic Corporation
Sekonic Corporation Japan provides the widest range of light measurement devices for photographers around the world. Established in June 1951 as Seiko Electric Industries Co., Ltd., the first Sekonic brand exposure meter introduced was the revolutionary Sekonic P-1.

Over the years, worldwide demand for exposure meters resulted in the growth and construction of a new factory in June of 1959. By August of 1961 the Tokyo facility was authorized as a JIS Designated Factory for “electric exposure meters for photographic use”. Through the years Sekonic meters were so well recognized that in February 1984 the Sekonic Digipro X-1 and L-518 meters, were taken into space on the NASA Space Shuttle. Today Sekonic continues to produce and develop meters for every aspect of photography serving the film, video, cinematography and digital photographic marketplace.

Sekonic products are marketed exclusively by MAC Group ( in the USA, and sold by distributors around the world.