Press Releases

New Nikkor AF-S 300mm f/2.8 ED VR II Lens

Nikkor AF-S 300mm f/2.8 ED VR II

Nikkor AF-S 300mm f/2.8 ED VR II

Nikon Continues Pursuit of Optical Excellence with Two New Professional-Grade NIKKOR Products

New AF-S 300mm f/2.8 ED VR II Lens and TC-20E III Teleconverter Focus on Super Telephoto

Mississauga, ON, December 10, 2009 Nikon Canada Inc. today announced two new NIKKOR optics that deliver the pinnacle of image quality for professional photographers who demand exceptional telephoto capabilities. The new, fast aperture AF-S NIKKOR 300mm f/2.8G ED VR II super telephoto lens and AF-S Teleconverter TC-20E III deliver images with stunning edge-to-edge sharpness and clarity throughout the frame. Continued refinements and new technologies such as Vibration Reduction (VR) II and optimized autofocus (AF) modes in the lens enhance functionality and improve performance for discerning FX and DX-format digital SLR photographers.

“The newest edition of the NIKKOR AF-S 300mm f/2.8 lens is an enhancement of one of our most popular fast-aperture focal lengths for sports, nature and wildlife photography, demonstrating Nikon’s commitment to professional photographers through continued development of optical fidelity and sharpness for which NIKKOR lenses are famous,” said Gregory Flasch, Nikon Canada’s Manager of Advertising and Communications. “The TC-20E III Teleconverter offers compatibility with a wide range of NIKKOR optics, including the new 300mm f/2.8 lens, enabling photographers to greatly extend the versatility of a variety of zoom and telephoto lenses.”

Whether photographing nature in the wild or at a line of scrimmage, the NIKKOR AF-S 300mm f/2.8 is an essential tool for photographers who require the highest level of image quality for publication and printing. The new 300mm lens effectively leverages a host of Nikon core technologies, including Nikon VR II image stabilization, which is specifically engineered for each lens model to maximum performance. VR II instills confidence by counteracting image blur introduced by camera shake and telephoto magnification, allowing users to shoot up to four shutter speed stops* slower than otherwise possible, overcoming many of the challenges of handheld shooting.
*As determined in Nikon performance tests

The AF-S 300mm f/2.8 professional lens is constructed of die-cast magnesium for maximum durability and strategically sealed to resist dust and moisture, with protective Meniscus glass to safeguard the front element of the lens. The optical formula features three Extra-low Dispersion (ED) glass elements for superior sharpness, colour and image quality, while minimizing chromatic aberration. This lens also features Nikon’s exclusive Silent Wave Motor (SWM) technology, which enables high-speed autofocus performance with exceptional accuracy and powerful, super-quiet operation. Nikon’s exclusive Nano Crystal Coat prevents instances of ghosting and flare for even greater image clarity.

The AF-S 300mm f/2.8 lens features a host of professional focusing features that further enhance functionality. Photographers can now select from three focus modes to match shooting conditions, including manual mode (M) and autofocus with manual priority (M/A) mode, and the new A/M mode. The A/M mode enhances AF control with fast, secure switching from automatic and manual focus to adapt to personal shooting preference and techniques. Additionally, users can also activate the AF Recall Mode at the press of a button that allows for instant return to a predetermined point of focus to capture shots confidently.

Nikkor AF-S TC-20E III Teleconverter

Nikkor AF-S TC-20E III Teleconverter

Nikon’s professional grade teleconverters, including the new AF-S TC-20E III are ideal companions to the new NIKKOR 300mm f/2.8 and other select lenses to create an affordable and portable gateway to extended telephoto photography. The new TC-20E III effectively doubles the focal length of select lenses, and is the worlds first teleconverter to feature an aspherical element to virtually eliminate coma and other aberrations even at wide apertures.

Price and Availability
The AF-S DX NIKKOR 300mm f/2.8G ED VR II lens will be available from Nikon Canada Authorized Dealers with an MSRP (Manufacturers Suggested Retail Price) of $6,249.95**. The Nikon AF-S TC-20E III Teleconverter will be available for estimated selling price of $599.95**. Availability of both products is scheduled to begin late January, 2010. For more information, please visit
**MSRP (Manufacturers Suggested Retail Price): Dealers may sell for less

Exclusive Canadian Warranty
Nikon Canada offers a five-year warranty for all NIKKOR SLR lenses purchased from a Nikon Canada Authorized Dealer. Consumers investment is protected by Nikon Canada’s 5-Year Lens Warranty with in-Canada service.

About Nikon
Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. All Nikon Canada products are sold through a network of Nikon Canada Authorized Dealers. For more information on Nikon Canada and its products and services or to find a Nikon Authorized Dealer, visit