Press Releases

Panasonic Announces Pricing for 2012 LUMIX P&S Models


SECAUCUS, NJ (January 31, 2012) – Panasonic today announces pricing for its LUMIX DMC-SZ7, DMC-SZ1, DMC-FH8, DMC-FH6 and DMC-S2 digital cameras, all of which will be available early March 2012. All five compact digital camera models are an ideal balance of style and performance while featuring High Definition (HD) video recording-capabilities as well as Panasonic’s popular iA mode, making it easy for users to capture high-quality images with just the click of a button.

The DMC-SZ7, available in black, will have a suggested retail price (SRP) of $199.99 and features a 25mm ultra-wide-angle LEICA DC VARIO-ELMAR lens, 10x optical zoom, full-HD 1920×1080 video recording and Light Speed AF for a super-fast focus response time of approximately 0.1 second. The DMC-SZ1 will be available in black, silver, red and blue with an SRP of $179.99 and also includes a 25mm ultra-wide angle LEICA DC VARIO-ELMAR lens, 10x optical zoom and 720p HD video recording capabilities.

The DMC-FH8 with an SRP of $149.99 and available in silver, black and violet models, and the DMC-FH6 with an SRP of $129.99, and available in black only, are designed specifically for low light situations. Both the 16.1-megapixel LUMIX FH8 and the 14.1-megapixel FH6 feature slim, compact stylish designs. In addition to their excellent high-quality still photo capabilities, both models can record 720p High Definition (HD) video. Equipped with a 24mm ultra-wide angle LEICA DC VARIO-SUMMARIT lens, the LUMIX FH8 and FH6 offer an incredible 5x optical zoom with f2.5 brightness. The LUMIX FH8 records HD video in MP4 format and incorporates a dedicated video button, while the LUMIX FH6 shoots HD video in Motion JPEG.

The LUMIX S2 will have an SRP of $109.99 and has advanced features, including a 28mm wide-angle LUMIX DC VARIO lens with 4x optical zoom, Sonic Speed Auto-Focus and MEGA O.I.S to help reduce blurry photos. The 14.1-megapixel camera has 720p HD video recording capabilities plus Panorama and Auto Retouch Mode to further enhance photos. The LUMIX S2 features a 2.7-inch Intelligent LCD as well as a high-speed, high-performance Venus Engine and will be available in black, pink and violet. For more information on Panasonic’s line of 2012 LUMIX digital cameras, please visit

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada. The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.

Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at