Press Releases

Panasonic Announces Lumix FH25

Panasonic Lumix DMC-FH25

Panasonic Lumix DMC-FH25


DMC-FH25 Packs Powerful Features and Intelligent Resolution Makes Capturing High-Quality Photos Easy

Mississauga, ON (January 5, 2011) – Panasonic Canada Inc. introduced today a sleek and stylish digital camera designed for sophisticated users who want a wide range of easy-to-use features in a small and attractive package. The LUMIX® DMC-FH25 shoots high-quality 16.1 megapixel images and combines a 28mm wide-angle1 LEICA DC lens with a powerful 8x optical zoom to take crisp, clear and colourful photos. Redesigned with an easy-to-hold grip and slim, stylish profile, the FH25 features a large 2.7-inch Intelligent LCD, 720p High Definition (HD) video recording and an advanced iA (Intelligent Auto) technology for ease of use.

“The new Panasonic LUMIX FH25 is a new addition to the popular FH Series introduced last year, which consumers loved for their size and performance,” said Doug Borbath, Senior Product Manager, Imaging, Panasonic Canada Inc. “This digital camera packs a powerful punch – from the wide-angle LEICA lens to the advanced zoom and features like Panasonic’s advanced iA mode. Panasonic’s goal with the FH Series is to provide consumers with high quality features in a pocket-size, easy-to-use camera that does not sacrifice style.”

At the core of the LUMIX FH25 is the Venus Engine VI image processor with Intelligent Resolution technology for shooting clear and crisp digital photos and videos. The cameras feature a fast response time with shutter release lag times as short as approximately 0.005 seconds and, by adding Sonic Speed AutoFocus (AF), users can easily capture spur-of-the moment photos. Using Intelligent Resolution technology, the Intelligent Zoom extends the powerful 8x optical zoom to increase to 10x equivalent without compromising picture quality.

Panasonic’s popular iA mode, a suite of technologies that engage automatically – with no setting changes needed by the user – makes it easy for anyone to take beautiful photos. The LUMIX FH25 features two additional iA functions – AF (Auto Focus) Tracking and Intelligent Exposure. AF Tracking locks onto any subject and keeps it in focus even if it moves, while the Intelligent Exposure optimizes the exposure for each part of an image to prevent blocked shadows and blown highlights, and help ensure gradation and details are reproduced beautifully. The automatic backlight compensation function activates whenever the camera detects the subject is backlit. Other features of Panasonic iA, which can be engaged with a dedicated button, include:

  • MEGA OIS (Optical Image Stabilization) – Reduces blurry photos that result from
  • Intelligent ISO Control – Reduces blur when the subject is moving
  • Face Detection – Helps to ensures registered faces are captured in focus with
    appropriate exposure and unwanted red eyes are digitally corrected
  • Intelligent Scene Selector – Selects the best option from: Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset by detecting the environment

Other features of the LUMIX FH25 include:

  • LUMIX Image Uploader – Easily share images via Facebook and videos via YouTube.
  • Intelligent LCD – Detects the lighting conditions and controls the brightness level in 11 fine steps to display the most appropriate setting
  • Scene Modes – A total of 28 modes, such as Baby, Pet and Sports, let the user choose the setting and the camera do the rest. Users can also record the name/birthday of a child or pet and embed the information in the photo and have it printed if desired
  • Built-in memory has increased to 70MB

Pricing and availability for the Panasonic LUMIX FH25 will be available at a later date. Encased in a brushed metal-finished panel, the LUMIX FH25 will be available in, black, red, and violet.

1 35mm camera equivalent.

Design and specifications are subject to change without notice.
Panasonic and LUMIX are registered trademarks of Panasonic Corporation.
YouTube is a trademark of Google Inc.
Facebook is a registered trademark of Facebook, Inc.
All other trademarks are property of the respective owners.

Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at