Press Releases

Nikon Canada Holiday Gift Guide

Nikon Canada Offers Innovative Ways to Capture Memories this Holiday Season

Feature upgrades and added capabilities will make experts of many types of users

Mississauga, ON – November 3, 2010 – Nikon Canada today announced its exciting lineup of featured models for the 2010 holiday season, setting out a wide selection of new and enhanced digital SLRs and COOLPIX cameras ready to be placed under your tree or hung by the chimney with care.

“With the advances in camera technology over the last year, Nikon Canada is pleased to introduce some of its most sophisticated, user-friendly models to date, in time for budding photographers and enthusiasts to experience this holiday season,” said Gregory Flasch, National Advertising and Communications Manager, Nikon Canada. “Our digital SLRs and COOLPIX cameras have redefined the success of their predecessors with new and enhanced features, and continue to complement the range of Nikon cameras.”

Nikon Digital SLR Cameras

A world of possibilities has opened up with the advancements to Nikon’s latest digital SLR cameras. Originally, the D-series cameras were primarily geared toward the photography enthusiasts of the world.

Now, more amateur users are able to enter the digital SLR category with the help of new, more intuitive features and operation. One major new feature is the addition of HD video capabilities, which allow the aspiring photographer to become the aspiring filmmaker. In addition, many of the familiar, innovative functions from previous models have been upgraded and improved. For example, the Enhanced Guide Mode is so intuitive it’s like having a photography tutor inside your camera.

Nikon D7000 – The perfect gift for the professional photographer
For the photographer looking for excellent all-around performance when it counts the most, Nikon introduces the D7000. Its construction is a testament to function and durability, all the while maintaining exceptional feature control and delivering new attributes in a compact form. The D7000 features a 16.2-megapixel CMOS sensor with low-light capabilities, never before seen in a DX-format camera. To take full advantage of this, the D7000 is equipped with the new EXPEED 2™ image-processing engine, coupled with a new 39-point autofocus (AF) system. The revolutionary 2,016 pixel RGB 3D Matrix Metering System delivers outstanding image quality in a wide range of shooting conditions, from family shots at the holiday dining room table to the late night caroling session on your street.

Nikon has also enhanced some of its exclusive technologies included on the D7000. The Scene Recognition System, with its 30,000 image database, remains essential for analyzing and optimizing exposure, autofocus and white balance. Equipped with an enhanced RGB sensor and the 3D Matrix Metering System II it offers improved control of metering and white balance. Additionally, the 50-millisecond shutter response, combined with rapid AF and six frames-per-second (fps) continuous shooting, captures up to 100 images*

For the first time, users are able to shoot in D-movie Mode usin g Liveview with full-time AF for up to 20 minutes of full 1080p HD cinema-like video at 24 fps, HD shooting in 720p at either 24 or 30 fps, or web-friendly 640×424 at 30 fps. Additional tools are included on the D7000 so users can edit and trim video in-camera, without the use of a computer. Finally, CEC compatibility through the HDMI output allows playback directly to any (compatible) HDTV for immediate viewing.

The D7000 features two SD memory card slots (supporting SD, SDHC and SDXC); allowing for dual storage capacity, in-camera back-up, or simultaneous recording in RAW and JPEG; as well as a selection of onboard photo-editing tools for touching up RAW images directly on the camera.

Manufacturer’s Suggested Retail Price (MSRP):
D7000 Body Only – $1,279.95
D7000 Set with AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR lens –

* Maximum number of exposures that can be stored in memory buffer at ISO 100. This number drops if ‘optimal’ quality is selected for JPEG compression or ‘long exposure noise reduction’ is turned on.

Nikon D3100 – Get photography lessons from your camera
Packed into a lightweight, compact body, the Nikon D3100 is the world’s first digital SLR featuring full-time auto-focus in Live View and D-Movie Mode. This enables users to easily maintain the critical focus required for shooting full 1080p (or 720p) HD video for up to 10 minutes per clip. The D3100 Movie-Mode shares all the features of the D7000, including Face Detection technology for up to 35 faces, on-board video clip editing and CEC compatibility through the HDMI output. For users new to the digital SLR world, the enhanced in-camera Guide Mode walks users through the steps needed to achieve their desired images and HD video results conveniently displayed on the camera’s LCD monitor.

The D3100 also features Nikon’s EXPEED2™ image processing engine and 14.2-megapixel DX-format CMOS sensor. With high-speed shutter response and an 11-point AF system, the D3100 puts the power to produce exceptional-quality photos in the hands of the novice user. Even poor lighting conditions are not a challenge for the camera’s ISO 100-3200 range (expandable to Hi-2 12,800).

Using the 420-pixel RGB colour sensor and 3D Matrix Metering System II (with over 30,000 images in its database) the D3100 can employ its Scene Recognition System, which will auto-adjust the settings of the camera for optimal performance. A similar feature has been integrated from the COOLPIX line incorporating the Auto Scene Selector feature in Live View.

When active, the setting will auto-select the best scene mode for the current shooting conditions allowing the user to capture the best possible images with ease.

MSRP: D3100 Set with AF- S NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens – $699.95

Nikon COOLPIX Cameras

Every COOLPIX model offers users a fashionable, compact camera with the versatility to meet the needs of the point-and-shoot photographer. Blink Warning and In-Camera Red-Eye Fix™ help people look their best in any pose. Nikon’s Vibration Reduction (VR) stabilizes images in low-light (or fast action) shooting conditions. The Scene Auto Selector chooses from one of six modes (Portrait, Night Portrait, Landscape, Night Landscape, Close-up or Backlight) for capturing the optimal shots.
Additionally, Nikon’s Smart Portrait System uses Face Priority AF, capable of tracking up to 12 faces in a single shot, an ideal feature for documenting family gatherings.

Nikon COOLPIX P7000 – Make holiday memories easier with quick access to customized settings
Nikon’s flagship COOLPIX is the ultimate compact camera featuring digital SLR-like characteristics. The 10.1-megapixel COOLPIX P7000 combines high performance, detailed manual control and enhanced shooting utilities into a streamlined body built for photography enthusiasts constantly on the go. The construction of the P7000 is a testament to Nikon’s standards for high-quality. Nikon’s new EXP EED C2™ image processing engine is on board to capture stunning colour and sharpness, and distance capabilities have been increased by coupling a large 1/1.7 CCD sensor with a 7.1x Wide Angle Optical Zoom-NIKKOR ED Glass Lens.

The ISO range tops at 6400 and can be expanded to ISO 12,800 with Low-Noise Night Mode engaged. Between this feature, the Noise Reduction Filter and Nikon’s 5-Way VR Image stabilization system, the P7000 captures sharper, crisper images while minimizing blur caused by camera shake.

Nikon’s Zoom Memory function allows the P7000’s 28-200mm (35mm
equivalent) lens to simulate a prime lens for easily shooting at the user’s preferred range. Other details include the capability to shoot NRW (RAW) files for compatibility on a Mac or PC. The P7000 also boasts a macro mode able to shoot as close as 2 cm.

When capturing stills is not enough, Nikon has also equipped the P7000 with video capabilities able to record HD video at 720p shooting at 24 fps while allowing full function of the Optical Zoom and Autofocus controls. To enhance video recording, an external stereo microphone can be attached (sold separately). The microphone or a Nikon Speedlight, such as the compact and affordable SB400 is mountable on the P7000’s hot shoe.

The COOLPIX P7000 is available in black.
MSRP: COOLPIX P7000 – $499.95

Nikon COOLPIX S1100pj – It’s a time for giving: share photos, movies and slideshows on the go
Clearing the bar set by its predecessor, the sleekly designed 14.1-megapixel COOLPIX S1100pj is the ultimate portable image recorder and projector. The 14-lumen internal projector has a brightness increase of 40 per cent and is topped off with an intuitive touch screen interface and a built-in stand. When connected to a computer via USB, the camera can double as a projector for whatever is on the computer’s screen, making the S1100pj ideal for everything from family slideshows to business presentations from a laptop. Holiday home videos recorded with its one-touch 720p HD movie mode can also be projected. All images and videos display at up to 47 inches from over seven feet away.

The large, 3-inch Clear Colour LCD touch screen with 460,000-dot display provides bright, crisp viewing and playback and the newly added Paint function works with the pre-existing editing software, allowing users to draw on projected images in real-time. Other new additions to the in-camera Retouch functions include photo-stamping and rating, Soften, Selective Colour, Cross Screen, Fisheye Effect, Miniature Effect and Makeup Effect. These additions essentially remove the need for an external computer to apply creative changes.

With a 5x Wide-Angle Optical Zoom-NIKKOR glass lens (28-140mm) and Nikon’s 5-Way VR Image stabilization system working in conjunction with ISO settings up to 6400, users will be able to capture sharp images in low light and other difficult conditions. To accommodate most other photo needs the S1100pj also features 17 scene modes, Subject Tracking and Easy Auto Mode, letting users simply turn on the camera and start shooting.

The COOLPIX S1100pj is available in black.
MSRP: COOLPIX S1100pj – $349.95

Nikon COOLPIX S80 – The sleek, stylish camera with a true-to-life display for easy review
Viewing photos on the 3.5-inch ultra high-resolution organic LED (OLED) touch screen is easy for users of the 14.1-megapixel COOLPIX S80. The bright 819,000-dot display delivers vivid colours and rich tonal detail; additionally, the almost 180-degree viewing angle, anti-reflection coating and adjustable brightness make it easier to shoot at different angles or simply have multiple viewers looking through the photos simultaneously. In the interests of keeping everything streamlined, the interface works on a tab-type graphic arrangement to avoid screen clutter. The body measures a mere 98.8 x 62.6 x 16.5mm, making this one of Nikon’s smallest COOLPIX cameras.

On top of using touch shutter shooting, zoom and playback, the intuiti ve touch screen incorporates control of all in-camera photo editing features through the Paint function. Users can write or draw on images in playback, rate and sort them and employ all the features of the Retouch Menu as well.

The 5-Way Vibration Reduction (VR) Image stabilization system incorporates Optical and Hybrid VR, Motion Detection, ISO 6400 and a Best Shot Selector, which takes the best image from up to 10 taken in one shutter release. For versatile shooting, the S80’s 5x wide-angle Optical Zoom-NIKKOR ED glass lens (35-175mm, 35mm equivalent) coupled with Nikon’s EXPEED C2™ image processing engine ensures spectacular image results whether documenting family get-togethers or capturing images on the ski hill.

The COOLPIX S80 is available in red, blue and black.
MSRP: COOLPIX S80 – $349.95

Nikon COOLPIX S8100 – In the snow or under twinkling lights, get the best picture every time
The COOLPIX S8100 features a 12.1-megapixel backside-illuminated CMOS sensor for improved performance in low-light conditions, such as during a candlelight dinner, and high-speed image captures, such as shots of kids racing down a toboggan hill. The enhanced performance, quality and HD video capabilities are also supported by Nikon’s exclusive EXPEED C2™ image processing engine.

Taking high-speed shots with a compact camera has never been easier.
The S8100 uses both a pre-shooting cache (recording up to two shots before the shutter-release is fully pressed), and high-speed shooting at five full resolution frames and at up to 10 fps. When switched to Sport Continuous Mode, fast action shots are recorded closer to 120 fps.

The S8100’s unique CMOS sensor makes low-light shots a breeze. In either Night Portrait or Night Landscape mode, the 100-3200 ISO range, combined with the 4-Way Vibration Reduction (VR) Image stabilization system, helps reduce blurring. Additionally, the Night Landscape setting is capable of compiling five consecutive shots taken at high shutter speeds into a single image with enhanced quality.

For shooting those special holiday videos, the S8100 offers full 1080p HD video with one-touch recording, in-camera editing (including snapping stills while filming) and stereo sound recording for a cinematic feel.

The COOLPIX S8100 is available in red, champagne and black.
MSRP: COOLPIX S8100 – $319.95

Nikon COOLPIX S5100 – An all-in-one package
Featuring a fast startup time and a sleek design, the COOLPIX S5100 provides everything the everyday consumer could want in quality imaging technology, all in a go-anywhere-and-everywhere design. One-touch 720p HD video records at 30 fps and the short shutter release time ensures that memories are captured in stills or on video as quickly as they happen. The 4-Way Lens-Shift Vibration Reduction (VR) function, motion detection and image processing functions all contribute to superb nighttime and low-light shots with a reduction in noise and image blur.

The 12.2-megapixel camera includes a vivid 2.7-inch LCD, 5x Optical Zoom, ISO settings to 3200 in full resolution and a 4-Way Lens Shift VR Image stabilization system. A new tripod detection feature has been added to the S5100. This smart technology determines whether a shot is being taken handheld or using a tripod and automatically adjusts exposure, ISO sensitivity and shutter speed for the best possible image.

The COOLPIX S5100 is available in purple, blue and black.
MSRP: COOLPIX S5100 – $179.95

Nikon COOLPIX S4000 – One-touch ease for capturing any holiday moment
It’s all about one-touch operation with the COOLPIX S4000.
Incorporating the Touch Shutter feature into its design, the 12-megapixel S4000 lets users select a subject on the 3.0-inch, 460,000-dot Clear Colour LCD Display with one touch. From there, focus and exposure can be adjusted before the shutter automatically releases.

The touch screen can also be used to activate and follow a subject using the Subject Tracking function.

With a 4x wide-angle Zoom NIKKOR glass lens, ISO 3200, 720p HD video recording and 4-Way VR Image stabilization system, the S4000 is ready to handle any day-to-day shooting requirements. Included in the camera are all the standard features of the COOLPIX lineup (Nikon’s Smart Portrait System, Scene Auto Selector and preset scene modes).

The COOLPIX S4000 is available in black, red and pink.
MSRP: COOLPIX S4000 – $159.95

Nikon COOLPIX S3000 – A great fit for your last-minute holiday shopping
Portability doesn’t get any better than this. At 19mm (only 0.8 inches) thick, the S3000’s size and variety of colours make it one of Nikon’s most sleek and stylish models. Equipped with a 4x wide-angle Zoom NIKKOR lens, the 12-megapixel style-setter is ready to slip into any purse or pocket. The ISO 3200 and 4-Way VR Image stabilization system ensure excellent blur-reduction in a range of shooting conditions.

Similar to the S4000, the S3000 also includes Subject Tracking, Scene Auto Selector Mode, Nikon’s Smart Portrait System and Blink Warning, and In-Camera Redeye Fix™, to ensure that captured memories look exactly as they did when you snapped them.

The COOLPIX S3000 is available in black, blue, green and orange.
MSRP: COOLPIX S3000 – $129.95

Nikon COOLPIX P100 – A great zoom feature goes a long way
In the spirit of delivering high performance in all its cameras, Nikon’s COOLPIX P100 stands out in the lineup as one of the few compact cameras offering enthusiasts high-speed shooting flexibility coupled with ultra long-zoom capability. This 10.3-megapixel camera was the first model of its series to incorporate a backside illumination CMOS sensor for capturing spectacular images at high-speed (10 fps) in regular conditions as well as low-light situations.

The centerpiece of the P100 is its 26mm wide-angle to 678mm super-telephoto 26x Optical Zoom-NIKKOR ED glass lens. This takes users closer to the action whether shooting stills or full 1080p HD movies with full stereo sound recording.

Additional features on the P100 include a 3.0-inch Vari-angle 460,000-dot Clear Colour Display LCD, 5-Way Hybrid VR Image stabilization system, Mode Dial, Active D-Lighting and an Electronic Viewfinder.

The P100 is available in black.
MSRP: COOLPIX P100 – $379.95

Nikon COOLPIX L110 – An ideal choice for the sports lover on your list
To capture action close-up or at a distance without the complication of excessive manual controls, the COOLPIX L110 is the photo-enthusiast’s affordable, fully featured long zoom camera. The 15x Optical Zoom-NIKKOR glass lens covers a focal range of 28-420mm super-telephoto and can capture images in almost any shooting scenario. For sports fans, the L110 is a must-have on the sidelines at any game. The L110 will enable approximately 840 still shots or up to 7 hours of HD (720p) video with auto-focus and stereo recording.*

The COOLPIX L110 is available in black or red.
MSRP: COOLPIX L110 – $229.95

* Recording stops automatically after 29 minutes. This figure is based on Nikon Corporation testing standards and stated for recording at 25C with AA size Energizer® Ultimate Lithium batteries. Actual results may vary greatly depending on factors that include differences in ambient temperature, and amount of zoom and autofocus operations used.

Nikon COOLPIX L22 – Great stocking stuffer material
The COOLPIX L22 is Nikon’s ultra-affordable point-and-shoot camera and features 12-megapixel resolution with a 3.6x Zoom-NIKKOR lens to capture all the holiday memories for the everyday shutterbug. The bright 230,000-dot LCD is a sizeable 3.0-inches viewable, and the 3-Way VR Image stabilization system, Nikon’s Smart Portrait System and Easy Auto Mode are powered by a mere two AA batteries (included) or Nikon
EH-MH-2 Ni-MH rechargeable batteries (sold separately).

The COOLPIX L22 is available in black, blue or red.
MSRP: COOLPIX L22 – $99.95

Exclusive Canadian Warranty
Nikon Canada offers an exclusive two-year wa rranty for all COOLPIX digital cameras and select digital SLR cameras purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.

About Nikon
Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment.

Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive EXPEED™ or EXPEED2™ advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Dealer, visit

Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area.

Pricing is subject to change: Refer to for the latest pricing.

To see the full range of Nikon COOLPIX cameras and digital SLRs, visit

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