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Panasonic Announces LUMIX TS10

Panasonic Lumix DMC-TS10

Panasonic Lumix DMC-TS10

PANASONIC LUMIX TS10: A RUGGED DIGITAL CAMERA FOR ACTIVE CANADIANS

LUMIX TS10 is waterproof, freezeproof shockproof and dustproof1 – all at an affordable price point

MISSISSAUGA, ON (July 21, 2010) – Panasonic Canada Inc. announced today the new LUMIX DMC-TS10 digital camera, the latest addition to the company’s TS-Series of rugged models, ideal for active users wanting a versatile camera for outdoor use. Featuring a flat, slim profile and a folded optics design with a 4x optical zoom lens, the new 14.1-megapixel LUMIX TS10 is waterproof to approximately three meters, shockproof to 1.5 meters, dustproof and freezeproof to minus 10°C. For even further protection, the LUMIX TS10 comes with a silicon jacket to help prevent scratches.

“Rugged digital cameras are a growing category, and the Panasonic LUMIX TS-Series continues to be very popular among consumers who are looking to use their digital camera while playing sports, at the beach, or simply to take high-quality photos and videos, regardless of the shooting environment,” said Doug Borbath, Senior Product Manager, Imaging, Panasonic Canada Inc. “The new LUMIX TS10 is also our most affordable rugged model and extremely easy-to-use – making it attractive for any consumer looking for a waterproof, freezeproof, dustproof and shockproof digital camera.”

Panasonic’s popular Intelligent Auto (iA) mode makes it easy for anyone to take beautiful photos by offering a full suite of shooting-assist functions. The LUMIX TS10 makes it extremely easy for consumers to engage this setting, with a dedicated iA button on the top of the camera. The MEGA O.I.S. helps reduce blur due to hand-shake and the Intelligent ISO control prevents a moving subject from being blurred by optimizing the shutter speed and ISO sensitivity setting, to produce sharp, clear images.

Panasonic Lumix DMC-TS10 Top View

Panasonic Lumix DMC-TS10 Top View

Human faces are captured in focus and with correct exposure using the Face Detection mode and unwanted red-eyes are digitally corrected and backlight compensation automatically adjusted. Intelligent Scene Selector automatically selects one of six Scene Modes – Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset – that best suits the shooting situation. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before pressing a shutter button halfway.

The LUMIX TS10 can also shoot High Definition video in 720p Motion JPG and the imageprocessing Venus Engine IV features advanced signal processing technology for rendering high-quality images and videos. The camera’s quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities.

Panasonic Lumix DMC-TS10 Back View

Panasonic Lumix DMC-TS10 Back View

The Panasonic LUMIX TS10 features an easy-to-see, 2.7-inch 230,000-dot Intelligent LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by 40 per cent when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations. By detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High-Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.

The Panasonic LUMIX TS10 will be available in black in early-October for a suggested retail price of CAD $279.95.

1 When used according to Panasonic’s operating guidelines, waterproof to a depth of 10 feet and dustproof in accordance with “IPX8” and “IP6X” ratings. Shockproof from a height up to 5 feet in accordance with the “MIL-STD 810F Method 516.5-Shock” test standard. All components including the lens unit are evaluated to endure the temperature as low as -10 degrees C to make the T10 freezeproof.
This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
Design and specifications are subject to change without notice.
Panasonic and LUMIX are registered trademarks of Panasonic Corporation. All other trademarks are property of the respective owners.

Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.


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