Press Releases

Panasonic Announces LUMIX FX700

Panasonic Lumix DMC-FX700

Panasonic Lumix DMC-FX700


New LUMIX FX700 is small in size and big on features, including a MOS sensor, three-inch touch-screen LCD and 1920 x 1080 Full HD video

MISSISSAUGA, ON (July 21, 2010) – Panasonic Canada Inc. announced today the addition of the new LUMIX DMC-FX700 digital camera, which records 1920 x 1080 Full HD videos in the AVCHD format and features a three-inch touch-screen LCD. The 14.1-megapixel digital camera features a 24mm ultra wide-angle F2.2 super bright LEICA DC VARIO-SUMMICRON lens with a 5x optical zoom1 – making the LUMIX FX700 extremely versatile in low-light conditions and when capturing moving subjects.

“The 24mm ultra wide-angle lens, a rarity for a compact camera of this size, and the HD video recording capabilities makes the LUMIX FX700 a powerful and advanced new entry to the FXSeries, known for being slim, sleek and high-performing,” said Doug Borbath, Senior Product Manager, Imaging, Panasonic Canada Inc. “This innovative camera offers a complete suite of creative ways to capture superior quality photos and full HD videos in all shooting situations.”

Panasonic Lumix DMC-FX700 Back View

Panasonic Lumix DMC-FX700 Back View

The LUMIX FX700 adopts full touch-screen operation, which allows for Auto Focus (AF) to be set by touching the three-inch, 230,000-dot LCD screen. Once a subject is locked with a single touch, the AF tracking function will follow the subject while moving. With the Intelligent Scene Selector, the camera automatically switches to the appropriate mode according to the subject selected. All menu settings are now available with one-touch control for shooting images and videos.

Panasonic Lumix DMC-FX700 Top View

Panasonic Lumix DMC-FX700 Top View

The LUMIX FX700’s advanced 24mm ultra-wide-angle lens, makes it easy to capture many subjects due to the great depth-of-field provided by the extra light. Additionally, photographers now have a wider range of composition possibilities with approximately 213 per cent larger viewing space compared to that of a 35mm camera.

The LUMIX FX700 can also record HD video in the AVCHD format, which allows for almost double the recording time in HD quality compared to the conventional Motion JPEG format. The LUMIX FX700 records in 1920×1080 full HD with enhanced picture quality and Intelligent Resolution technology. Along with this high-quality HD video with a 5x optical zoom2, the FX700 also features Dolby Digital Stereo Creator to record high-quality audio.

Panasonic’s iA (Intelligent Auto) mode is further advanced in the FX700 with the addition of Motion Deblur mode2 by updating the motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) to gain the highest shutter speed possible. Combined with the outstanding brightness of the lens and the POWER O.I.S (Optical Image Stabilizer), the LUMIX FX700 reduces blur caused by handshake or a moving subject. Intelligent Burst mode now determines the frame rate in burst shooting according to the speed of the subject’s motion, making it easy to capture any image. Included in the iA suite of technologies is: POWER O.I.S., Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure.

The LUMIX FX700 also features the new Venus Engine FHD image processor which includes advanced signal processing capabilities and incorporates Intelligent Resolution technology, which examines three areas pixel-by-pixel, to allow for additional zoom without the loss of photo detail.

Other features of the Panasonic LUMIX FX700 include:

  • Handheld Night Shot: Using the high-speed MOS sensor, this new mode shoots 10 consecutive shots to simulate and detect the perfect shot of any subject while simultaneously fixing the subject’s position. Through the MOS sensor’s short shutter speed, exposure is increased while noise is reduced to create a sharp, beautifully illuminated night shot without the use of a tripod.
  • Battery Life: The high-performance Venus Engine FHD is also highly energy efficient despite its high processing capabilities, extending the battery life up to 300 shots (CIPA) on a single charge.

The Panasonic LUMIX FX700 will be available in black in early-September for a manufacturer’s suggested price of CAD $399.95.

1 Equivalent to 35mm camera: 24-120mm.
2 The picture size may be reduced.

Leica is a registered trademark of Leica Microsystems IR GmbH.
The LEICA DC VARIO-SUMMICRON lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.
Dolby and the double-D symbol are trademarks of Dolby Laboratories.
This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
Design and specifications are subject to change without notice.
Panasonic and LUMIX are registered trademarks of Panasonic Corporation. All other trademarks are property of the respective owners.

Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at