Photoxels

Tamron 17-50mm F/4 Di III VXD for Sony E-Mount

Tamron Announces Development of 17-50mm F/4 Di III VXD for Sony E-Mount Full-Frame Mirrorless Cameras

2023-08-24

The Tamron 17-50mm F/4 Di III VXD is being developed for the Sony E-Mount full-frame mirrorless cameras. Tamron positions it as an ultra wide-angle zoom lens for both still photography and walk-around vlogging. The lens provides an approx. 2.9x optical zoom. The ultra wide-angle 17mm focal length allows for sweeping landscape shots and is also perfect for walk-around vlogging since it allows the capture of the vlogger and surrounding. The 50mm focal length is great for street and general-purpose photography. At the 17mm end, the lens can focus as close as 19cm (7.5 in.). The lens features Moisture-Resistant Construction and Fluorine Coating.

Though this is a full-frame mirrorless lens, it can also be used on a Sony APS-C mirrorless camera (since they both use the same E-mount) giving an equivalent focal length range of 25.5-75mm.

The Tamron 17-50mm F/4 Di III VXD is planned for a Fall 2023 launch.

PRESS RELEASE

TAMRON announces development of world’s first* 17-50mm F/4 Di III VXD (Model A068) for Sony E-mount full-frame mirrorless cameras

August 24, 2023, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba), a leading manufacturer of optics for diverse applications, announces the development of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle zoom lens for Sony E-mount full-frame mirrorless cameras.
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Tamron 35-150mm F/2-2.8 Di III VXD for Nikon Z Mount

Lenses • Tamron

Tamron Announces 35-150mm F/2-2.8 Di III VXD for Nikon Z Mount Full-Frame Mirrorless Cameras

2023-08-24

by photoxels

The Tamron 35-150mm F/2-2.8 Di III VXD is now available for the Nikon Z Mount full-frame mirrorless cameras. (It was previously available only for the Sony E-Mount mirrorless cameras.) Tamron positions it as a versatile all-in-one travel and portrait zoom lens with a fast aperture of F2. The lens provides an approx. 4.3x optical zoom. The wide-angle 35mm focal length allows for landscape shots, the 50mm for street photography, and the medium telephoto focal lengths of 85mm, 135mm and 150mm are the preferred ones for portrait shots. The fast F2-2.8 aperture should provide great bokeh for portrait photography. At the 35mm end, the lens can focus as close as 33cm (13 in.) for a maximum magnification ratio of 1:5.7, allowing for dramatic close-ups.

Though this is a full-frame mirrorless lens, it can also be used on a Nikon APS-C mirrorless camera (since they both use the same Z mount) giving an equivalent focal length range of 52.5-225mm.

The Tamron 35-150mm F/2-2.8 Di III VXD will be available September 21, 2023 for US $1,999.

PRESS RELEASE

TAMRON announces the launch of 35-150mm F/2-2.8 Di III VXD (Model A058) for “Nikon Z mount system.”

World’s first* mirrorless zoom lens with maximum wide-open aperture of F2

August 24, 2023, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba), a leading manufacturer of optics for diverse applications, announces the launch of the 35-150mm F/2-2.8 Di III VXD (Model A058), a fast-aperture telephoto zoom lens for Nikon Z mount cameras on September 21, 2023.
(more…)

Tamron

Tamron CEO Shiro Ajisaka Resigns, Is Replaced by Shogo Sakuraba

2023-08-24

by photoxels

Tamron has announced that its CEO Shiro Ajisaka has resigned following accusations (from a whistleblower) that he misappropriated company money for personal purposes. The accusation is that he wined and dined a third-party person (unrelated to the company) multiple times a month for the last five years.

Ummm, I wonder how many US and Canadian CEOs and other executives do that everyday. Isn’t that considered a perk of being an executive? I guess technically you are not supposed to, and every business expense needs to be justified, so word to the wise: Do not assume you are entitled to these small perks. It can always be used against you in a dispute. Many execs are probably concerned now.

The Managing Director responsible for approving company expenses has also been demoted to Director.

Corporate Vice President Shogo Sakuraba (pictured above), who joined the company in 1981, has been promoted to President & CEO.

Firmware Updates • Fujifilm

Fujifilm X-S20 Firmware Update Ver.1.12 Fixes Horizontal Line of Noise on LCD

2023-08-24

by photoxels

Fujifilm has posted Firmware Update Ver.1.12 for its X-S20 APS-C mirrorless camera.

The firmware update Ver.1.12 from Ver.1.11 incorporates the following issue:

The firmware bug is fixed that the horizontal line of noise appears momentarily in a portion of the LCD monitor screen in rare cases.

> Download Firmware Update Ver.1.12 for the Fujifilm X-S20

Sony • Teasers

Sony A7C II and A7CR to Be Announced August 29, 2023

2023-08-23

by photoxels

Sony is teasing a new camera announcement for Tuesday, August 29, 2023. Rumors are rife that it will be updating its compact full-frame mirrorless camera, the Sony A7C (based on the Sony A7 III), with the Sony A7C II (based on the Sony A7 IV). They may also announce a new compact high-resolution version of that camera, the Sony A7CR (based on the Sony A7R V).

According to leaked specs, the Sony A7C II inherits most of the features of the A7 IV including the 33MP image sensor, 4K/60P video, and a Front Wheel Dial. The EVF may or may not be upgraded to 3.68M dots, though the magnification will most probably stay at a disappointing 0.59x unless Sony redesigns the viewfinder for a larger and brighter image. Many photographers are super excited at the upgrade, but a small viewfinder will be the fly in the ointment.