Press Releases

Sony Received 2015 Red Dot Design Awards for DSC-RX100M3 Cyber-shot Camera and LSPX-W1S 4K Ultra Short Throw Laser Projector

The Red Dot Award: Product Design, which is one of the world’s most distinguished product design prizes, is awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. In 2015, the jury received 4,928 submissions from 56 countries.


Red Dot: Best of the Best
The Red Dot: Best of the Best is awarded for groundbreaking design and is the top prize in the Red Dot Award: Product Design. This prize is reserved for the best products in a category.

Red Dot Design Award: Best of the Best prizes go to:

Sony LSPX-W1S 4K ultra short throw laser projector: Image by Sony

Sony LSPX-W1S 4K ultra short throw laser projector: Image by Sony

  • Sony LSPX-W1S 4K ultra short throw laser projector and
  • Sony Xperia™ E3 smartphone which integrates a 4.5” display, 5MP rear camera with Xperia camera apps and HDR for photos.
Sony Xperia™ E3

Sony Xperia™ E3

Red Dot
The Red Dot is the prize for high design quality. The international jury only awards this sought-after seal of quality to projects that set themselves apart significantly from comparable projects thanks to their excellent design.
Sony DSC-RX100M3 Cyber-shot camera won the Red Dot Design Award.

Sony DSC-RX100M3 Cyber-shot

Sony DSC-RX100M3 Cyber-shot

The following video presents Sony Cyber-shot DSC-RX100 III – Review On Cyber-shot DSC-RX100 III Digital Camera:

The RX100 III uses a shorter 24-70mm f/1.8-2.8 (35mm equivalent) zoom. Its field of view is a bit wider, and its aperture doesn’t narrow to the same degree as the other RX100 models. Its macro magnification isn’t as large as the larger RX10, but it does manage 1:2.4 at 24mm and 1:5 at 70mm. The image stabilization system has also been improved, and if you’re a selfie fan you’ll be happy to know that the rear display can face all the way forward so that it faces the same direction as the lens.

The camera’s pop-up OLED electronic viewfinder is something that’s not only new to the RX family, it’s an innovation that hasn’t been seen in other cameras. There’s a release switch on the left side of the camera that causes the EVF to pop up from the top plate (it also turns the camera on if it had been off previously). You can’t immediately bring it to your eye and use it; if you do you’ll be greeted with a big blur. The rear of the finder needs to be extended; just pull it towards you to do so. It’s a little jarring at first, but after only a few minutes with the camera it became second nature.

Sony Cyber-shot RX100 III camera, crafted in aluminium, claims to you top quality performance for a fraction of the weight of some DSLRs. Definitely for photographers who want both serious imaging and extreme portability.

The latest addition to the Cyber-shot camera family features an upgraded lens and faster image processor (by three times) as compared to its predecessors. In addition to a retractable OLED Tru-Finder with ZEISS T coating, the third RX100 comes with enhanced movie features and a 180-degree tilting LCD screen

Please click here to see images of all 15 Sony products that won the Red Dot Design Awards,

Sony wins 15 Red Dot Design Awards – With the consumer in mind and design at heart

Mar 31, 2015 08:00 GMT

Ever since its foundation in 1946, Sony has continued to drive the electronics market through technological development and changed the way we engage with and feel about technology. The basis of such achievement lies in the company’s continuous dedication to stylish and functional design with the consumer in mind. This was first recognised in 2000 when Sony received the Red Dot Design Team of the Year award. This year, Sony celebrates yet another success as Red Dot recognises the corporation’s innovative product designs with a total of 15 awards.

The Red Dot Award: Product Design, which is one of the world’s most distinguished product design prizes, is awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. In 2015, the jury received 4,928 submissions from 56 countries, which is testimony to the award’s global standing.

The Best of the Best

Amongst the awarded products, Sony received two Red Dot: Best of the Best Awards. The nine adjudication criteria used range from the degree of innovation, to hard and soft qualitative design measures to functional and ecological criteria, and thus recognise ground-breaking, thoughtful and esthetical pleasing design.

The stylish LSPX-W1S4K ultra short throw laser projector is the first step in realizing Sony’s “Life Space UX” concept, a new user experience that enables consumers to enjoy entertainment content in their living room in a completely new and visually amazing way, thanks to its sleek design that fits seamlessly into any part of your home. The Ultra Short Throw Lens lets you place the projector close to your wall, which allows the LSPX-W1S projector to transform the entire space into a life-size window with an expansive 147 inch image that boasts four times the clarity of Full HD, converting living spaces into evolving environments. The 4K Ultra Short Throw Laser Projector’s stylish, furniture-like design harmonises with existing living spaces and its refined aluminum finish makes any living room look more luxurious. Designed as an elegant piece of furniture, the projector creates a unique focal point whether switched on or off.

Xperia™ E3 provides fast performance and unmatched entertainment with fun features that are easy to use. Sharing the same beautiful design style as Sony’s flagship Z3 series smartphones, Xperia E3 is beautifully crafted and makes a style statement right out of the box. Being both slim and lightweight, E3 is conveniently designed for easy use with just one hand, making it perfect for life on the go. Xperia E3 also integrates a generous 4.5” display, 5MP rear camera with Xperia camera apps and HDR for photos, and a powerful long-lasting battery with Battery STAMINA mode to keep you entertained for longer.

Red Dot Winner Awards

In 2015, Sony received 13 product design Winner Awards for models ranging through several of the tech-giants product groups. Winners such as the BRAVIA X9500B Series, theNW-ZX2 Walkmanas well as theDSC-RX100M3Cyber-shot camera represent tasteful and functional design that allows electronics to fluidly integrate with consumers’ living environments. Together with the awarded SRS-X99 they focus on a combination between the best in technological performance and a minimalistic, non-obtrusive design, which allows them to deliver added value seamlessly to consumers.

Sony was also awarded for its innovative force in the medical sector as its HMS-3000MThead-mount display, has been shown to decrease doctors’ fatigue through increased comfort and convenience where it counts most; during surgery.

This broad range of product awards shows Sony’s dedication to consumer-centric design throughout all of its corporate identity and processes.

Red Dot: Best of the Best

Red Dot

For more information on Sony’s involvement in the Red Dot Awards please refer to the following URL:

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.  Sony recorded consolidated annual sales of approximately $75 billion for the fiscal year ended March 31, 2014.  Sony Global Web Site:

This video presents 4K Ultra Short Throw Projector – developer’s story video.

  • Watch the developer’s interview here to learn more about the 4K Ultra Short Throw Projector.