Wow, this is probably the prettiest video ever made of a camera manufacturing plant. Reminds me of the cooks in one of my favorite restaurant, where you see them concentrating on cooking up the best dish ever, every single time and every single order. This is an excellent brand building video — too bad, it’s not been more widely circulated before for it would certainly enhance SIGMA’s brand reputation quite a bit. That guy holding a SIGMA DSLR looks wholly believable and trustable. He should be the image of SIGMA and will sell lots of lenses (and cameras if SIGMA would stop daydreaming about what they are worth).
via focus numérique