SIGMA Aizu, Japan

Wow, this is probably the prettiest video ever made of a camera manufacturing plant. Reminds me of the cooks in one of my favorite restaurant, where you see them concentrating on cooking up the best dish ever, every single time and every single order. This is an excellent brand building video — too bad, it’s not been more widely circulated before for it would certainly enhance SIGMA’s brand reputation quite a bit. That guy holding a SIGMA DSLR looks wholly believable and trustable. He should be the image of SIGMA and will sell lots of lenses (and cameras if SIGMA would stop daydreaming about what they are worth).

BJP has voted the Sigma 105mm f/2.8 EX DG OS HSM Macro as one of the 50 best photography products of 2012.

via focus numérique