Press Releases Videos

Samsung + Usain Bolt Partnership: Available NX300 Camera and NX 45mm F1.8 2D/3D Lens Capture 3D Stills and Videos

Samsung NX300 and Olympic Athlete Usain Bolt

Samsung NX300 and Olympic Athlete Usain Bolt

Samsung just announced the availability of both the NX300 SMART camera and 45mm 2D/3D lens.

Also, there is a newly announced partnership between Samsung and the world’s fastest man, Olympian Usain Bolt:

  • Bolt will appear in global initiatives for the camera
  • The ‘NX Junior Photographer’ campaign will see:
    • Samsung and Usain Bolt work in partnership to build on the athlete’s natural love of being behind the camera

    • The six-time gold medal winning Olympian, showcase his very own ‘Usain Bolt Foundation’ to provide equipment and lessons to children from disadvantaged backgrounds

Samsung NX300

Samsung NX300 SMART Camera:

  • 20.3 MP
  • 3.31-inch AMOLED Tilt Touch Panel
  • Hybrid Autofocus, featuring phase and contrast detection
  • Capable of capturing 3D stills and videos with the 45mm 2D/3D lens (sold separately)
  • $749.99 MSRP including 20-50mm lens
  • Available in brown, white or black with a contrasting silver band

Samsung NX300
45mm 2D/3D Lens:

  • Fast, F1.8 aperture
  • 7 elements in 6 groups
  • 2D/3D shooting capability with the flip of a switch on the lens
  • Uses Samsung’s exclusive iFunction feature, allowing fine adjustments at the touch of a button
  • $499.99 MSRP

This video presents “[Samsung SMART CAMERA] NX300 Demo Video”:

  • The NX300 once again raises the bar for compact system cameras, delivering an outstanding combination of features, functionality and style for perfect shooting in every moment
  • Samsung also announced the new NX 45mm F1.8 2D/3D lens, the first one-lens 3D system capable of capturing both still images and full HD movies in perfect 3D quality


Samsung NX300 and the NX 45mm F1.8 2D/3D Lens Now Available

Samsung announces today a partnership with Usain Bolt; like the NX300, Bolt is the definition of speed and grace and focuses on delivering the best performance at all times

Ridgefield Park, NJ – March 25, 2013 – Samsung Electronics Co., Ltd, a global leader in digital media and convergence technologies, today announced that the NX300 is now available, alongside the NX 45mm F1.8 2D/3D interchangeable lens, the first one lens 3D system capable of capturing both still images and full HD movies in stunning 3D quality. NX300 users will feel ultra-chic with the juxtaposition design of modern and retro. The device will be available in brown, white or black with a contrasting silver band. Samsung is privileged to also announce today an exclusive, multi-layered partnership with the world’s fastest man, Usain Bolt.

Unveiled at CES in January, the NX300 is the new flagship model in the innovative NX series and also boasts the updated version of SMART CAMERA 2.0, a hub of innovative connectivity features. The NX300 delivers useful, advanced and practical features for the professional photographer looking for the very best compact system cameras (CSC) and allows perfect shooting in any environment and for every moment.

“Following last year’s launch of the world’s first truly connected camera ‘GALAXY Camera’, we wanted to build on this promise and deliver a new product that photographers would fall in love with. The NX300 has been crafted for the everyday camera user. It’s a device that sets the tone in terms of the outside aesthetic as well as the truly innovative digital technology found inside that allows for the freedom of Wi-Fi connectivity. 2013 will see the camera market open a new world of possibilities for the photographer and Samsung will be there every step of the way,” said Sun Hong Lim, Senior Vice President and Head of Sales & Marketing, Digital Imaging Business, Samsung Electronics.

The very latest in Wi-Fi connectivity is customary of the NX300, allowing users to share their photographic creations seamlessly between devices and desktops. The Direct Link hot key feature enables cherished images to be shared securely at the touch of a button between camera, smartphone and tablet technology while the SMART CAMERA App, available on Android and iOS, connects the user’s smartphone to the camera via a Wi-Fi connection to manipulate, share and back-up images for a holistic photographic journey across the consumers’ favorite technological devices and social media platforms.

A revolutionary, fast shooting experience will add yet more control back to the photographer.  The Hybrid Auto Focus (AF) system enables fast, accurate phase and contrast detection, while the 1/6000 sec. shutter speed and 8.6fps continuous shooting mode gives users the ability to capture unforgettable moments. The NX300’s outstanding imaging performance is complete with the brand new, best in class 20.3 Megapixel APSCMOS sensor, capable of capturing high quality detailed images with sharp, life-like colors that are crisp and clear in all lighting conditions.

The compact NX300 makes it easy for anyone to capture professional standard pictures. Samsung’s Smart Mode allows users to choose from 14 different settings, such as Creative Shot, Landscape, Light Trace or Action Freeze.  Each setting will automatically adjust both aperture and shutter speed in order to obtain the best possible shot.  Capturing and reviewing images is also an interactive and user friendly experience with the 84mm (3.31”) AMOLED screen and tilt display making any angle of the world easy to shoot, while the hybrid touch screen and 5-way manual key interface is simple and intuitive to use.

“The NX300 and NX 45mm F1.8 2D/3D lens raises the standard for SMART compact system cameras blending pro-level performance and industry leading connectivity,” said Ron Gazzola, Vice President, Marketing for Digital Imaging, Samsung Electronics America. “Together they deliver a remarkable combination of features, functionality and style for consumers wanting an enriched camera experience and the unique ability to capture stills or Full 1080p HD video in 2D or 3D using the world’s first one-lens 3D system for a consumer camera.”

Shoot Fast, Share Faster

Like Usain Bolt, the NX300 camera is super-fast and allows its users to be part of the front row action and shoot amazing moments. The ‘NX Junior Photographer’ campaign will see Samsung and Usain Bolt work in partnership to build on the athlete’s natural love of being behind the camera and will see the six-time gold medal winning Olympian, showcase his very own ‘Usain Bolt Foundation’ to provide equipment and lessons to children from disadvantaged backgrounds. Over the coming months, other activities will be launched through the exclusive partnership with Usain Bolt and Samsung for those that like speed.

To find out more information, please visit or Samsung’s NX camera Facebook page at

For multimedia content and more detailed information, please visit

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit for more information.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit