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Samsung i-Function Lens Technology Now for Full NX Range

Samsung Integrates Pioneering i-Function Lens Technology for Full NX Range

perfect picture at their fingertips

Mississauga – October 14, 2010 – Samsung Electronics Canada, a market leader and award-winning innovator in consumer electronics, today announced a firmware upgrade for its innovative NX10 camera that will ensure compatibility with its innovative new i-Function lens technology, putting the perfect picture at the fingertips of all photographers through an exceptionally easy way of controlling the camera. The new firmware for the NX10 is version 1.20.

i-Function Lens – A unique proactive lens
Users of the NX10 camera will now have the power to control the camera’s settings conveniently and intuitively from the lens itself, something not possible on other camera lines. While conventional lenses are, which ensures that users never miss that perfect moment.

The NX system firmware upgrade provides compatibility with a range of innovative lenses and accessories to further enhance the user’s experience. The lens line-up available to NX10 users will also include a compact zoom 20-50mm lens to provide both high image quality and portability and a small and light 20mm wide angle Pancake lens, with the updated Graphic User Interface (GUI) to support the i-Function lens technology. The enhanced lens capability will include Lens Distortion Compensation (LDC) to ensure reduced image distortion across the NX model range for all camera users.

GPS tracker – Capturing exact locations in real time
Also, the GPS tracker enables photographers to capture their exact geographical location in real time. The NX10 will provide users with the ability to Geotag their special picture moments when capturing with GPS, specifically tagging the coordinates and city name. The city names can be displayed across 76 countries and the display capability includes the name of the city directly on the screen, which means that users can now sort their images by location.

“We want to ensure that all NX system range users can experience the same pioneering technology,” said James Murphy, vice president, Retail Sales and Marketing, Samsung Electronics Canada. All NX system lenses launched from now on will feature the ground breaking i-Function capability, so all our customers have the perfect picture at their fingertips. Our unique i-Function Lens technology is the first of its kind and is another example of our unparalleled innovation which will appeal to every photographer – whether they are a beginner or an enthusiast.”

More information and download on the firmware is available at: