PANASONIC UNVEILS THE WORLD’S SMALLEST PHOTO/VIDEO HYBRID SUPERZOOM DIGITAL CAMERA
With New Built-In GPS Feature, Panasonic LUMIX ZS7 Digital Camera is Ultimate
Travel Companion, Allowing Users to Geo-Tag Photos and Videos
MISSISSAUGA, ON (January 28, 2010) – Panasonic Canada Inc. announced today the LUMIX DMC-ZS7, world’s smallest photo/video hybrid superzoom digital camera1 and newest member of the acclaimed superzoom ZS-Series. Complete with its hallmark Sonic Speed Auto Focusing, 25mm ultra-wide-angle Leica lens2 and a powerful 12x optical zoom (operable in video recording mode), this 12.1-megapixel powerhouse also includes a new built-in GPS (Global Positioning System)3, 4 feature that embeds photos and videos with the latitude and longitude location details – a valuable feature when using an online photo-sharing website. The LUMIX ZS7 can also record High Definition (HD) video using the recording capability in AVCHD Lite5, 6, which includes a dedicated video record button and new to the ZS-Series is a manual shooting mode.
“As a successor to last year’s most popular compact model, the Panasonic LUMIX ZS3, we are confident the big features of the Panasonic LUMIX ZS7 will generate strong consumer interest,” said Doug Borbath, Senior Product Manager, Imaging, Panasonic Canada Inc. “The ZS7 is Panasonic’s first GPS-enabled digital camera – making it the ultimate travel companion – from its range of shooting options and ability to record exactly where photos were taken. We are confident consumers will have all the features they need to capture high quality photos and video and share their travels with their friends and family.”
The Panasonic LUMIX ZS7’s Sonic Speed AF (Auto Focus)7 feature enables a super-fast response time and a shutter release time lag as short as approximately 0.006 second. The camera’s quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities – allowing users to lock on the subject in approximately 0.35 second (wide-end) / 0.41 second (tele-end). The LUMIX ZS7 also features a short startup time of approximately 1.1 second.
With the new GPS feature users can record the latitude and longitude in the EXIF (Exchangeable Image File Format) data, while also displaying the location information real-time while shooting and during playback. These geo-tagged images can be pinpointed on maps common in photo-sharing websites and social media sites – so travels can be archived and visually represented on a map – and easily shared with friends and family. The Panasonic LUMIX ZS7 also shows the name of the city, country and state, and has an internal memory that stores information for more than 500,000 popular landmarks, covering 73 countries. For instance, when a user takes a photo of the Eiffel Tower or Empire State Building, landmarks stored within the camera, these locations are displayed on the screen and tagged in the data. Users can also refer to the locations using the PHOTOfunSTUDIO HD Edition Version 5.1 software. The LUMIX ZS7 also automatically adjusts its internal clock to the local time, so there’s no need to set the clock manually when traveling.
The Panasonic LUMIX ZS7 features a new image processing technology, Intelligent Resolution, which is incorporated in its Venus Engine HD II. With the Intelligent Resolution technology, three areas – outlines, detailed texture areas and soft gradation – are examined pixel-by-pixel and automatically detected to enhance any degradation created during the digital zoom process or in high-sensitivity shooting. The outline areas are enhanced to give the edges more clarity, while simultaneously giving a moderate accent to the textured areas so it looks accurately detailed. To the soft gradation area, such as a face, the increased noise reduction system of the Venus Engine HD II is applied to make it smoother. As a result of Intelligent Resolution, images are naturally clear and crisp in both photo and video recording. The Intelligent Resolution technology powers Panasonic’s new Intelligent Zoom feature, which extends the camera’s zoom ratio by approximately 1.3x while maintaining the picture quality – and enhancing the digital zoom and making it comparable to the quality of an optical zoom. With Intelligent Zoom, the Panasonic ZS7 features a total zoom range up to16x.
For more advanced users, the Panasonic LUMIX ZS7 adds manual control features, allowing for adjustments in shutter speed, aperture and exposure – and encouraging more creative photography options. For digital camera users looking for an easy-to-use setting that still ensures high quality photos, Panasonic’s iA (Intelligent Auto) mode is the solution. Panasonic iA is a popular feature on LUMIX digital cameras, making them intuitive to use without changing any settings, as technologies engage automatically. For instance, iA incorporates Panasonic’s POWER O.I.S. (Optical Image Stabilizer), which doubles the stabilization power compared to the conventional image stabilization system, MEGA O.I.S.
Other technologies incorporated into the LUMIX ZS7’s iA mode include:
- Face Recognition – With new enhancements, Face Recognition allows users to register up to three different images for a person, helping to improve detection accuracy. Face detection is also included for up to 15 faces.
- Intelligent Scene Selector – Automatically selects whichever of 6 Scene Modes – Macro, Portrait, Scenery, Night Portrait, Night Scenery and newly added Sunset – best
suits the shooting situation.
- Other iA Technologies: Intelligent Resolution and Intelligent Zoom, AF Tracking,
Intelligent ISO Control and Intelligent Exposure.
Panasonic’s iA is also available in video mode, and it automatically selects the most suitable Scene mode and helps to reduce blur due to handshake and improves focus, brightness and exposure. In addition, iA in video mode features Intelligent Scene Selector, which automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the shooting environment.
The LUMIX ZS7 can record AVCHD Lite HD video, which almost doubles the recording time in HD quality compared with the Motion JPEG format. To complement the HD video capabilities, the Panasonic LUMIX ZS7 also features Dolby Digital Stereo Creator to record high quality audio. Also, the Panasonic LUMIX ZS7 has a 3.0”, high resolution 460,000-dot Intelligent LCD with a wide-viewing angle with excellent visibility during recording and playback.
Other features of the Panasonic LUMIX ZS7 include:
- Happy Mode – New Scene mode that optimizes colour, saturation and brightness to make both photo and video more vivid and true to the colour the users remember when they took it.
- High Dynamic – Newly added to the existing Scene modes. This mode helps to capture a scene with moderate exposure, even though the scene contains both bright and dark areas together. The user can select one of three options, Standard, Art, or B/W, depending on the desired effect and personal taste to make the photo look natural to artistic.
- Compatibility – Compatible with SDXC Memory Cards, including Panasonic’s newly announced 64 GB8 and 48 GB SDXC Memory Cards – to enable high capacity content storage and fast data transfer speeds. Also compatible with Windows 79.
- Video Divide – Users can divide video into two sections to shorten or delete the unwanted clips directly on the camera. Users can also grab a still image from a video – all within the menus on the camera.
- Battery Life – Can take up to 340 images on a single battery charge10.
Panasonic also introduces the LUMIX DMC-ZS5, which like the LUMIX ZS7, features a 25mm ultra-wide angle Leica lens, 12x optical zoom and manual controls. Distinguishing it from the LUMIX ZS7, the LUMIX ZS5, has a 2.7-inch, 230,000-dot Intelligent LCD, records HD video in Motion JPG at 30fps, and has a high performance Venus Engine VI. Battery life on the LUMIX ZS5 has approximately 330 photos and does not include GPS capabilities.
Pricing and availability for the Panasonic LUMIX ZS7 and LUMIX ZS5 will be available at a later date. The Panasonic LUMIX ZS7 will be available in silver, black, and blue models; while the Panasonic LUMIX ZS5 will be available in black and silver.
1 Superzoom defined as digital camera with a 10x optical zoom and greater; single lens digital camera as of January 26, 2010.
2 The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.
3 GPS may not work in China or in the order regions of countries neighboring China.
4 Depending on the locations, GPS may not be possible to correctly receive the signals from the GPS satellites. In such cases, positioning may not be possible, or significant positioning discrepancy may occur.
5 The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. The “AVCHD Lite” is a subset of the “AVCHD format” for HD digital video cameras with HD video recording restricted to 720P. The new “AVCHD Lite” Logo and the “AVCHD Lite” License are restricted to devices within the AVCHD Video Camera category. Digital cameras have been added to the AVCHD Video Camera category.
6 AVCHD Lite motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.
7 Using 1-area AF.
8 1GB = 1,073,741,824 bytes. Usable capacity will be less. SDXC Memory Cards can only be used in SDXC host devices, which support the SDXC Memory Card.
9 Windows and the Windows logo are trademarks of the Microsoft group of companies.
10 Based on the CIPA standard.
Design and specifications are subject to change without notice.
Leica is a registered trademark of Leica Microsystems IR GmbH.
The “AVCHD Lite” and the “AVCHD Lite” logo are trademarks of Panasonic Corporation and Sony Corporation.
Dolby and the double-D symbol are trademarks of Dolby Laboratories.
Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.