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SDXC extends SD Card capacity from 32GB to 2TB

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SD CARD ASSOCIATION (SDA) ANNOUNCES NEXT GENERATION SD MEMORY CARD STANDARD, SDXC

Panasonic, a Founder of the SDA, Announces Support of SDXC

MISSISSAUGA, ON (January 12, 2009) – The SD Card Association, of which Panasonic is a founder, has announced the next generation SD Memory Card, the SDXC (SD eXtended Capacity), a new standard for storing data more than 32 GB and up to 2 terabytes (TB).  This standard will be the specification for SD Memory Cards with capacities more than 32 GB and their host devices.  The new cards will provide capacities in the future ranging up to 2 TB at read/write speeds of 300 megabytes per second.

Panasonic supports the announcement and development of the SDXC standard and plans to launch a 64 GB massive capacity SDXC Memory Card, which will have more capacity than the currently available 50 GB dual layer Blu-ray Disc.  This introduction will allow consumers to conveniently store more data, helping them to experience a true High Definition (HD) digital lifestyle.

Panasonic supports the usage and application of SDXC Memory Cards in order to bring to life a world where high-quality HD content can be easily handled and a large volume of professional-quality HD video and high-resolution pictures can be captured smoothly.  The SDXC Memory Cards will allow for seamless transfer of large quantities of HD content from one device to another.

Pricing and availability for Panasonic’s SDXC Memory Cards will be announced at a future date.

Panasonic accessories are marketed in Canada by Panasonic Canada Inc. (PCI).  PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at     1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.

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