Press Releases

Panasonic Canada: New Digital Single Lens Mirrorless LUMIX GF7 With Touch Screen LCD That Tilts 180° for Automatic Hands-Free Selfies

Panasonic DMC-GF7
Panasonic DMC-GF7

Panasonic Canada has announced the new DMC-GF7 to its line of LUMIX cameras. The GF7 is a Digital Single Lens Mirrorless (DSLM) camera offering selfie shooting features: a 3.0-inch 1,040K-dot touch screen monitor that flips up 180-degree to face forward and remote features that allow you to use your smartphone or tablet to trigger the shutter. The Panasonic GF7’s availability in Canada is planned for Spring (April) 2015 at MSRP CAD $699.

This video presents [NEW] Introducing Panasonic LUMIX DMC-GF7

Panasonic is pleased to introduce a new Digital Single Lens Mirrorless (DSLM) Camera DMC-GF7 from the stylish, compact GF series of LUMIX G. The DMC-GF7 offers high capability for shooting selfie – one of the world’s most powerful trend – with its 180-degree flip-up monitor and a variety of creative functions.



A Digital Single Lens Mirrorless (DSLM) Camera with Modern “Selfie” Capabilities

MISSISSAUGA, ON (January 20, 2015) – Panasonic Canada is pleased to announce a new Digital Single Lens Mirrorless (DSLM) Camera, the DMC-GF7 (GF7). The GF7 offers modern selfie shooting features – one of the world’s most powerful trends – in a classic styled camera featuring a 180-degree flip-up monitor and a variety of creative functions. The GF7 will be available at and at select Canadian photo retailers starting in April. It will have a manufacturer’s suggested price of $699.

The rear monitor is a 3.0-inch 1,040K-dot touch screen LCD. It offers not only high visibility but also intuitive operation with touch control. The monitor tilts up to approximately 180-degrees and puts the camera into Self Shot Mode automatically. The Self Shot Mode enables a variety of functions for selfie photo taking including Face Shutter, Buddy Shutter and Beauty Modes. With Wi-Fi® connectivity, users can connect the camera to their smartphone / tablet with ease to expand shooting flexibility.

Smartphones and tablets can also be used as remote shutters with monitors. With the Instant Transfer function, photos are automatically sent to the smartphone / tablet immediately after shooting and both photo and video can be archived to a computer via a wireless access point (router). Another advanced feature of the GF7 is Jump Snap, which lets users photograph themselves in motion, for example jumping in the air, using a Wi-Fi enabled remote control function. The camera is first pre-positioned and the subject stands within shooting range. Users hold their smartphone in their hand or pocket and then the smartphone detects the highest position when they jump and releases the shutter of the camera, capturing the perfect shot.


The photographic performance of the GF7 is excellent for photo enthusiasts of all levels of expertise. It enables the end-user to capture high-quality images with real-life details through high resolution image rendering and colour reproduction. Taking full advantage of a 16.00-megapixel Digital Live MOS Sensor and a Venus Engine, images are produced with sharp resolution even when exposed in low-light situations when ISO 25,600 is selected.


A subsidiary of Panasonic Corporation of North America, Panasonic Canada Inc. provides a broad line of digital and other electronics products and solutions to meet consumer, business and industrial needs. Consumers seeking more information on the company’s products can visit Panasonic’s home page at



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