ANNOUNCING THE LUMIX GF3X, PANASONIC’S SMALLEST COMPACT SYSTEM CAMERA* COMPLETE WITH A NEW RETRACTABLE POWER ZOOM LENS
LUMIX G X VARIO PZ 14-42mm Lens Features a Retractable Design to Achieve Ultra-High Mobility and Stunning Photo Quality
MISSISSAUGA, ON (August 26, 2011) – Panasonic Canada Inc. today announced a newly designed and innovative LUMIX G “X” lens that retracts, minimizing its size without compromising its focal length or image quality. Panasonic’s new premium LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S. (H-PS14042) lens, will be available as a lens kit option with the DMC-GF3X model, the company’s smallest and lightest compact system camera. With electric-powered zoom operation, the retractable Power Zoom H-PS14042 lens is extremely compact and offers ultra-high portability, coming in at approximately 26.8mm in length and weighing roughly 3.35oz.
Panasonic’s new premium LUMIX ”X” Series of lenses includes the LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S. which offers a versatile zoom range of 14-42mm (35mm camera equivalent: 28-84mm) suitable for a wide-range of scenes, from dynamic landscape to portrait. Also announced today is the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. Crystallizing Panasonic’s optical technologies, the LUMIX X lenses features superb image rendering for lifelike textures, crisp edge-to-edge contrast, as well as a unique Nano Surface Coating to help minimize ghosting and flare in natural atmospheres with remarkable transparency.
“Panasonic continues to innovate by offering advanced features in compact camera bodies and now in compact camera lenses, thus addressing the consumer’s need for camera equipment to be lightweight and easy to carry,” said Doug Borbath, Senior Product Manager, Imaging, Panasonic Canada Inc. “With the new LUMIX X Series, we do not sacrifice size for quality and Panasonic still offers top-of-the-line image quality for our G Series, but in a smaller design that makes it extremely mobile.”
The LUMIX GF3X camera and lens combination can achieve Light Speed AF of approximately 0.1 of a second – making it an extremely quick and high-performing digital camera. The LUMIX GF3X also features POWER O.I.S. (Optical Image Stabilizer), to make it easier to shoot clear shots even in low-lit situations. And the convenient zoom lever on the lens barrel gives users a stable way to zoom. Manual focusing is also available with a manual focus lever for even more precise control.
The LUMIX GF3, like all the LUMIX G Series of Compact System Cameras, captures highquality photo images with real-to-life details through excellent resolution, image rendering and colour reproduction. With its stunningly small compact profile, the LUMIX GF3 boasts highspeed, precise Contrast AF system and quick response times. The LUMIX GF3 is also capable of 1920 x 1080 full-High Definition video in the AVCHD format.
The LUMIX GF3X will be available in a black body and black lens in October 2011 for a manufacturer’s suggested retail price (MSRP) of CAD $799.99. The new LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S. (H-PS14042) lens will also be available separately for an MSRP of CAD $449.99 and will be compatible with the DMC-G3, DMC-GF3, and DMC-GF2 with a firmware upgrade.
* For an interchangeable lens system camera with a built-in flash as of June 13, 2011.
Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.