Panasonic to Launch World’s First Interchangeable 3D Lens for LUMIX G Micro System
MISSISSAUGA, ON (July 28, 2010) – Panasonic Canada Inc. revealed today the development of the world’s first twin-lens digital interchangeable lens1, making 3D shooting with an interchangeable lens system camera a reality. As a new member of the powerful line-up of interchangeable lenses for Panasonic’s LUMIX G Micro System2, the lens will offer high-quality shooting in true-to-life 3D. With 3D content becoming more popular across a variety of media, Panasonic plans to make the lens available for Canadians before the end of the year – delivering the joy of 3D shooting to interchangeable lens system camera users.
“This year, Panasonic has been leading the industry with the launch of 3D-capable VIERA televisions and 3D Blu-ray Disc Players,“ says Doug Borbath, Senior Product Manager, Imaging, Panasonic Canada Inc. “While 3D movie and sports content is expanding, many customers want to enjoy their own 3D shooting. This new lens will respond to such demand, allowing users to shoot landscapes, people, and a variety of subjects in high-quality 3D, to be enjoyed later with their 3D VIERA televisions at home.”
Until now, 3D shooting with an interchangeable lens system camera has only been possible by using panorama systems, or a combination of two lenses and two CCDs. However, these methods of achieving 3D images have drawbacks including difficulty capturing moving objects and the need for a dedicated 3D camera.
In contrast, Panasonic’s new 3D lens for the LUMIX G Micro System features two optical systems installed within the diameter of the lens mount, creating stereo images from the left and right lenses. These images form a 3D image when processed with a 3D image processing system. Thanks to Panasonic’s expertise in optical technology, image processing system development, and lens barrel design, the 3D lens retains an extremely compact size.
This new compact 3D-capable interchangeable lens allows easier handling and instant 3D shooting with cameras without a special structure for 3D shooting. It produces 3D images without distortion or time lag between left and right images, even for moving objects. The 3D images taken with this lens, even close-up shots, are easy on the eyes when viewed on 3D VIERA televisions.
Panasonic has led the industry in bringing a true-to-life 3D experience to its customers, and will continue to expand its line-up of 3D products with innovative technologies.
1For a digital interchangeable lens of July 28, 2010
2Compatible models to be announced
Design and specifications are subject to change without notice.
Panasonic, LUMIX and VIERA are registered trademarks of Panasonic Corporation. All other trademarks are property of the respective owners.
Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.