Press Releases

Nikon Canada Announces P7700 with F2 Aperture

Nikon COOLPIX P7700

Nikon COOLPIX P7700

Nikon Canada today announced the COOLPIX P7700, the company’s new flagship COOLPIX camera. Built for photographers looking to step up from traditional point-and-shoot cameras to professionals who require a digital SLR companion, the P7700 offers one of the most comprehensive feature sets available in its class.

Key features of the P7700 include the following:

  • Sports a 7.1x zoom NIKKOR ED lass lens with a maximum aperture of f/2
  • Offers a large 1/1.7-in 12.2-megapixel backside illumination CMOS sensor
  • Ability to record Full HD (1080p) video
  • Offers fast continuous shooting at approximately eight frames per second for up to six continuous shots
  • Features a 3-inch vari-angle LCD monitor with a wide-viewing angle and 921,000-dot resolution


Nikon’s New Flagship COOLPIX P7700 Combines First-class Image Quality, Top-tier Optics and Unparalleled Creative Control COOLPIX P7700 sets the standard for performance, versatility and functionality for those who expect the best and need the convenience of a compact digital camera

Mississauga, ON, August 22, 2012 – Today, Nikon Canada Inc. announced the P7700, the company’s new flagship COOLPIX camera. Built for the compact camera user who desires stellar image quality, swift performance and creative control, this powerful and versatile point-and-shoot camera features a sharp 7.1x zoom NIKKOR ED glass lens with a maximum aperture of f/2 and a 12.2 megapixel CMOS sensor. Conveniently compact and loaded with innovative features and manual controls, the COOLPIX P7700 captures still images and Full HD (1080p) video with stunning sharpness and vivid colour, whether used as the ultimate go-to travel camera or digital SLR companion.

“Nikon’s flagship COOLPIX P7700 pushes the boundaries of traditional point-and-shoot cameras by offering stunning image quality, superior mobility and fast performance along with the freedom to customize every shot,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “The P7700 is a powerful and versatile companion that consistently delivers incredible results in a variety of shooting scenarios, allowing users to fully explore their creativity and capture inspiring and memorable moments.”

Exceptional Clarity, Powerful Performance From photographers looking to step up from traditional point-and-shoot cameras to professionals who crave complete creative control, the COOLPIX P7700 offers one of the most comprehensive feature sets available in its class. It sports a large 1/1.7-in 12.2-megapixel backside illumination (BSI) CMOS sensor that offers excellent tonal range and vivid colour reproduction. Additionally, high-speed image processing helps achieve fast continuous shooting at approximately eight frames per second (fps) for up to six continuous shots, affording the ability to freeze a fleeting moment with precision. The P7700 delivers extremely fast performance from a rapid startup time to lightning-quick autofocus recognition to help ensure the moment is captured.

The P7700’s high-performance 7.1x zoom f/2 NIKKOR glass lens is equally as essential in providing the very best clarity and sharpness that professional photographers have come to expect from Nikon. With a large maximum aperture of f/2, the optics cover a 28 to 200mm equivalent zoom range, allowing for tack-sharp images and Full HD (1080p) video throughout the entire focal range. An evolved Lens-Shift Vibration Reduction (VR) function minimizes camera shake for shooting blur-free photos while handheld or in challenging light. Combined with the COOLPIX P7700’s powerful CMOS sensor, the bright, large-aperture NIKKOR lens provides reduced noise, beautiful background blurring, fast performance and high-image quality whether shooting stills or Full HD (1080p) video.

Nikon COOLPIX P7700

Nikon COOLPIX P7700

Uncompromising Creative Control
The COOLPIX P7700 offers unprecedented creative dominance for its class by providing easy automatic options to full manual controls, ensuring that every photo and video is truly in the hands of the photographer. It allows users to exercise full influence over their images by supporting RAW shooting, thereby providing the ability to capture and edit uncompressed images without losing quality.

Customizing every shot has never been easier as Nikon’s flagship COOLPIX camera features full manual control (PSAM) and 19 unique and versatile Scene Modes and Scene Auto Selector, ready for any shooting scenario. In-camera special effects and filter effects such as Nostalgic Sepia, Vivid and Painting help satisfy amateurs and enthusiasts alike. With the P7700, features such as a noise reduction filter, tone level information, COOLPIX Picture Control and versatile bracketing functions open the door for even more creative control and freedom when shooting still images. Users can capture the most amount of available light by combining consecutive shots at a quick shutter speed, or apply the high dynamic range (HDR) effect to accurately represent the range of light intensity levels.

Full HD (1080p) Video Unleashed
Creativity continues beyond still images with stunning Full HD (1080p) video capability combined with unprecedented movie customization options for its class. Capture HD video using Auto, Manual, Aperture-priority or Custom Movie Mode. Enjoy several creative options available for still-shooting including COOLPIX Picture Control and noise reduction while flexibly adjusting ISO sensitivity, shutter speed and white balance.

Taking HD video to the next level, the COOLPIX P7700 is capable of intelligent AutoFocus while recording in any mode, and can utilize optical zoom when shooting in Auto mode. For clear sound recording, the
P7700 incorporates a built-in stereo microphone, an external microphone output, an HDMI mini connector and HDMI-CEC support.

Nikon COOLPIX P7700 Back View

Nikon COOLPIX P7700 Back View

Intuitive Operability
The P7700’s 3-inch vari-angle LCD monitor, with a wide-viewing angle and 921,000-dot resolution, offers comfortable shooting from any angle, giving the freedom and flexibility needed to capture every spontaneous moment. Whether capturing images or videos overhead at a concert or inverting the screen to capture a self-portrait, the vari-angle LCD of the P7700 provides users the ability to adapt to various shooting scenarios by positioning the LCD for optimal results. The LCD screen can also be flipped closed for protection when not in use.

Nikon COOLPIX P7700 Top View

Nikon COOLPIX P7700 Top View

Furthermore, the COOLPIX P7700’s intuitive ergonomics and control system allow users to easily access menus and manual controls, ensuring fluid operation. This lightweight point-and-shoot features quick menu, mode, exposure compensation and sub-command dials, all arranged to achieve natural and smooth shooting adjustments on the go. Additionally, the P7700 has a camera body composed of durable magnesium alloy, which makes it lightweight and easy to carry.

Optional Accessories Expand Creative Control The COOLPIX P7700 offers compatibility with several optional Nikon accessories for enthusiasts who demand versatility and first-class performance. Nikon’s Creative Lighting System (CLS) supports advanced wireless lighting and creative flash shooting by controlling flash output independently for a master unit and a remote unit group. The P7700’s hot shoe allows for compatibility with Nikon Speedlights (SB-910 and SB-700) as well as the GP-1 GPS unit and ME-1 external stereo microphone.

Price and Availability
The COOLPIX P7700 will be available in September 2012 at a Manufacturer’s Suggested Retail Price (MSRP) of CAD $529.95.

Exclusive Canadian Warranty
Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer.

Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.

About Nikon
Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment.

Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 J1 and V1 advanced cameras with interchangeable lens system. At the heart of every Nikon camera is Nikon’s Exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Nikon Canada Authorized Dealers. For more information on Nikon Canada and its products and services or to find a Nikon Authorized Dealer, visit

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