Press Releases

Nikon Announces 2012 P-Series COOLPIX Cameras

Nikon COOLPIX P510

Nikon COOLPIX P510

Nikon’s New COOLPIX P-Series Pair Packs a Potent Punch of Optical Excellence and Powerful Performance

The 42x COOLPIX P510 is the ultimate ultra-long zoom camera, while the fast aperture lens of the COOLPIX P310 makes it the advanced photographer’s compact companion

Mississauga, ON, January 31, 2012 – Today, Nikon Canada introduced two new COOLPIX cameras into the P-series, providing photographers with amazing optics from compact offerings for their next adventure-packed outing. Breaking the zoom barrier, the new P510 brings the action close with an impressive 42x optical Zoom-NIKKOR ED glass lens, from a wide 24mm to an amazing 1,000mm focal range. When the adventure begins once the sun sets, the new COOLPIX P310 tackles demanding low-light conditions with a 16.1-megapixel Backside Illuminated (BSI) CMOS sensor and a fast f/1.8 maximum aperture, NIKKOR glass lens. From the expansive Serengeti horizon and thunderous waterfalls of the Amazon to the vibrant nightlife of Toronto’s Entertainment District, Nikon’s new COOLPIX P-series cameras enable photographers to capture any adventure in astounding clarity.

“The new COOLPIX P510 and P310 are perfectly suited for advanced photographers searching for a compact companion,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada.
“Jam-packed with advanced technology and Nikon’s legendary NIKKOR lenses, they offer high-end features in a portable body, perfect for capturing spontaneity and adventure.”

COOLPIX Technology
At the core of these powerful new COOLPIX cameras are Nikon’s world-class NIKKOR lenses, delivering accurate detail, brilliant colour and amazing clarity. Further enhancing colour and sharpness, Nikon’s EXPEED C2™ high-performance digital image processing engine is implemented and custom-optimized for each COOLPIX model to ensure high-quality pictures and movies.

Nikon COOLPIX P510

Nikon COOLPIX P510

The New COOLPIX P510: Setting a Higher Zoom Standard
Shattering the conventional zoom barrier, the new COOLPIX P510 features a staggering 42x wide-angle NIKKOR Glass Zoom Lens. The astounding zoom range of 24mm to 1,000mm with advanced optical Vibration Reduction (VR) image stabilization ensures that photographers capture their intended subject with exception al image quality. With this kind of extreme focal length, the need for superior image stabilization becomes essential for photos and HD video. Photographers are given increased stability with the additional zoom control located on the side of the lens barrel.

To further enhance image quality and help combat challenging low-light conditions, the COOLPIX P510 includes an advanced 16.1-megapixel BSI CMOS sensor. Utilizing the high-speed continuous shooting performance (capable of capturing five images at full resolution in approximately one second) of the CMOS sensor and fast autofocus (AF), the COOLPIX P510 makes it possible to capture even the most spontaneous moments.

This full-featured compact camera also comes complete with built-in GPS capabilities, allowing photographers to track their adventures and geo-tag photos. The COOLPIX P510 also includes Full HD (1080p) movie recording with stereo sound and the ability to utilize the expansive zoom range during recording with AF for dynamic videos. A 3-inch high-resolution (921,000-dot) vari-angle monitor makes it easy to compose images and movies from challenging angles. Additionally, the COOLPIX P510 features a variety of advanced functions for the sophisticated user seeking smooth handling with intuitively placed controls such as the mode dial that enables easy setting of frequently used functions on the fly.

Nikon COOLPIX P310

Nikon COOLPIX P310

The New COOLPIX P310: Low Light, No Problem
The new COOLPIX P310 achieves superior image quality in low-light settings by leveraging the powerful combination of a 16.1-megapixel BSI CMOS sensor, wide ISO range up to 3200 (Hi1 6400 equivalent) and a fast, wide-angle maximum aperture f/1.8 lens. The COOLPIX P310 further fights blur by incorporating advanced optical VR image stabilization, and makes shooting in low-light a breeze with several scene modes including Advanced Night Portrait mode, Night Landscape mode and Backlight/ High Dynamic Range (HDR) mode. The Advanced Night Portrait mode combines consecutive images of the background while the subject is captured using the flash, and Night Landscape mode combines a series of consecutive shots taken at a fast shutter speed and produces a single image with reduced noise. The Backlight HDR mode merges images of the same scene at different exposures to achieve a single image with broad range of tonal detail.

Designed to be the serious photographer’s compact companion, the COOLPIX P310 comes equipped with several features found in digital SLR cameras including manual exposure control (P/S/A/M) and a new Zoom Memory function that enables the selection of popular prime focal lengths during shooting. Through an easily accessible top-mounted control wheel, users are able to adjust shutter speed, aperture and other settings in order to achieve their preferred look. For more creativity, the COOLPIX P310 also includes special effects and filter effects that can be added to photos in-camera for a quick artistic touch. To facilitate easy composing, viewing and playback, the COOLPIX P310 features a 3-inch high-resolution (921,000-dot) LCD screen.

Understanding the demand for an efficient multimedia camera, the COOLPIX P310 also sports incredible video capabilities. It can capture Full HD (1080p) video at 30 frames-per-second (fps) with AF and stereo sound, and allows for the use of the optical zoom while recording. The COOLPIX P310 also lets users edit movies in-camera for a seamless movie-making experience.

Price and Availability
The Nikon COOLPIX P510 is scheduled to be available at Authorized Nikon Canada Dealers in March 2012 at a Manufacturer’s Suggested Retail Price (MSRP) of CAD $449.95. It is available in black, red and silver.

The Nikon COOLPIX P310 is scheduled to be available at Authorized Nikon Canada Dealers in mid-March 2012 at an MSRP of CAD $349.95. It is available in black.

Exclusive Canadian Warranty
Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumers’ investment is protected by Nikon Canada’s warranties with in-Canada service.

About Nikon
Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment.
Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 J1 and V1 advanced cameras with interchangeable lens system. At the heart of every Nikon camera is Nikon’s Exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Dealer, visit