Press Releases

Nikon Announces D800

Nikon D800

Nikon D800

Nikon Canada today announced the release of the Nikon D800 DSLR with Nikon’s highest resolution sensor to date at 36.3 MP and beefed up video features.

Key features:

  • 36.3 MP FX-format CMOS sensor
  • Enhanced Multi-Cam 3500-FX AF autofocus system
  • New 91,000-pixel 3D Colour Matrix Metering III
  • Advanced Scene Recognition System
  • Enhanced 51-point AF system
  • Full HD (1080p) video
  • Video features including full manual control, uncompressed HDMI output, low-light video capability

Additionally, Nikon Canada is releasing the Nikon D800E, a supplementary model for professionals requiring even higher resolution and more extreme versatility.


Expectations Surpassed: The 36.3 Megapixel Nikon D800 is the Multimedia HD-SLR that Shatters Conventional Resolution Barriers for Maximum Fidelity

The new Nikon D800 offers unrivalled resolution and features designed for a variety of demanding professional photographic and multimedia disciplines, videographers and filmmakers

Mississauga, ON, February 6, 2012 – Today, Nikon Canada announced the highly anticipated D800 HD-SLR, engineered to provide extreme resolution, astounding image quality and valuable video features optimized for professional still and multimedia photographers and videographers. The Nikon D800 offers an unmatched balance of accuracy, functionality and image quality. It incorporates innovative technology such as a high resolution 36.3 megapixel FX-format CMOS sensor, a 91,000-pixel RGB Matrix Metering System, an Advanced Scene Recognition System and many other intuitive features designed to create the preeminent device for the most demanding photo and video applications.

Whether shooting high fashion, weddings or multimedia content, Nikon’s highest resolution sensor to date, a groundbreaking new 36.3-megapixel (7360 x 4912 resolution) FX-format CMOS sensor, affords flexibility and astonishing image quality to satisfy myriad client requests. The Nikon D800 incorporates the latest 91,000-pixel 3D Colour Matrix Metering III, Advanced Scene Recognition System, and an enhanced 51-point AF system for images with amazing sharpness, colour and clarity. The D800’s compact and lightweight digital SLR form factor and extensive video feature set allow photographers to transition to multimedia to create an immersive story. Professional videographers will appreciate the practical features built into this camera that go beyond NIKKOR lens compatibility and Full HD (1080p) video, such as full manual control, uncompressed HDMI output and incredible low-light video capability. This innovative combination of features displays Nikon’s dedication to enabling flawless execution of an epic creative vision.

All of this is driven by Nikon’s latest EXPEED 3™ image processing engine, which provides the necessary processing power to fuel amazing images with true-to-life colour, a wide dynamic range and extreme resolution.

“Creative visionaries need a tool to help them stay on-time and on-track, no matter what the project entails,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Ca nada. “The Nikon D800 re-imagines what is possible from this level of digital SLR and addresses the needs of an emerging and ever-changing market. This is the camera that will bridge the gap for the most demanding imaging professionals, and provide never-before-seen levels of digital SLR image and video quality. The D800 is the right tool for today’s multimedia professionals, affording photographers, filmmakers and videographers a versatile option for capturing the ultimate in still image quality or Full HD content with maximum control.”

Nikon D800

Nikon D800

Extreme Image Quality
The new Nikon-developed 36.3-megapixel FX-format (35.9 x 24mm) CMOS sensor achieves Nikon’s highest resolution to date. It is ideal for demanding applications such as weddings, studio portraiture and landscape, where only exceptional high fidelity and dynamic range is acceptable. Nikon’s first priority is amazing image quality above all else, and resolution of this magnitude affords photographers the ability to portray even the smallest detail, such as a strand of hair, with stunning sharpness, or the option to crop liberally with confidence.
Photographers also shoot with the assurance of NIKKOR lens compatibility because only a manufacturer with decades of optical excellence can provide the glass to resolve this kind of extreme resolution.

For shooting with minimal noise in a variety of lighting conditions, the D800 features a wide native ISO range of 100-6400, expandable from 50 (Lo-1) to 25,600 (Hi-2). Nikon engineers have created innovative ways to manipulate light transmission to the sensor’s photodiodes, giving users the ability to shoot with confidence in challenging light conditions. An internal sensor design, enhanced optical low pass filter (OLPF) and 14 bit A/D conversion with a high signal to noise ratio all contribute to a sensor capable of excellent low-light performance despite the extreme resolution. Every aspect of this new FX-format sensor is engineered to deliver amazing low noise images through the ISO range and help create astounding tonal gradation and true colours whether shooting JPEG or RAW. Images are also routed through a 16-bit image processing pipeline for maximum performance. To further enhance versatility, users are able to shoot in additional modes and aspect ratios such as 5:4 to easily frame for printed portraits or a 1.2X crop for a slight telephoto edge. For even more versatility, photographers can also take advantage of Nikon DX-format lenses for additional lens options and enhanced focal range (1.5X) while still retaining sharpness and details at a high 15.4 megapixel (4800×3200) resolution.

Contributing to the camera’s rapid performance and amazing image quality is Nikon’s new EXPEED 3 image processing engine that helps professionals create images with outstanding resolution, colour and dynamic range in both still images and video. From image processing to transfer, the new engine is capable of processing massive amounts of data, exacting optimal colour, rich tonality and minimized noise throughout the frame. Despite the immense data, the new EXPEED 3 also contributes to energy efficiency, affording the ability to shoot longer.

The D800 also features the Advanced Scene Recognition system with the 91,000-pixel 3D Colour Matrix Metering III to provide unrivalled metering in even the most challenging of lighting conditions. At the system’s core is a newly designed RGB sensor that meticulously analyzes each scene, recognizes factors such as colour and brightness with unprecedented precision and then compares all the data using Nikon’s exclusive 30,000 image database. Additionally, this new sensor has the ability to detect human faces with startling accuracy, even when shooting through the optical viewfinder. This unique feature is coupled with detailed scene analysis for more accurate Autofocus (AF), Auto Exposure (AE), i-TTL flash control and even enhanced subject tracking. The Colour Matrix metering also emphasizes priority on exposure of the detected faces, allowing for correct exposure even when the subject is backlit. The D800 excels in the most difficult exposure situations, such as maintaining brightness on a bride’s face, while retaining the dynamic range to accentuate the intricate details of a white wedding dress beside a black tuxedo.

Advanced new automatic systems make it even easier to capture amazing images. D800 features a newly enhanced auto white balance system that accurately recognizes both natural and artificial light sources, and also gives the user the option to retain the warmth of ambient lighting.

Users can expand dynamic range with in-camera High Dynamic Range (HDR) image capture and enjoy the benefits of Nikon’s Active D-lighting for balanced exposure. Another new feature is direct access to Nikon’s Picture Control presets via a dedicated button on the back of the body to tweak photo and video parameters such as sharpness, hue and saturation, on the fly.

True Cinematic Experience
The Nikon D800 has a compact and lightweight form factor that’s preferable for a production environment, yet it is packed with practical and functional features. The D800 is ideal for any multimedia professional from a filmmaker on location or in the studio to a documentarian in the field who requires portability. Its compatibility with NIKKOR lenses provides a versatility and depth of field that only a digital SLR can offer. Filmmakers can choose from various resolutions and frame rates, including Full HD 1080 at 30/24p and HD 720 at 60/30p.

By utilizing the B-Frame data compression method, users can record H.264 / MPEG-4 AVC format video with unmatched integrity for up to 29:59 minutes per clip (normal quality). This format produces high quality video data without increasing file size for an efficient workflow. The optimized CMOS sensor reads image data at astoundingly fast rates, which results in less instances of rolling shutter distortion. The sensor also enables incredible low-light video capability with minimal noise, allowing filmmakers to capture footage where previously impossible or expensive and complex lighting would otherwise be necessary.

Nikon D800 Back View

Nikon D800 Back View

Additionally, users are able to have full manual control of exposure, and can also adjust the camera’s power aperture setting in live view for an accurate representation of the depth of field in a scene. Whether shooting for depth of field in FX format mode, or looking for the extra 1.5X telephoto benefits of DX mode, the high-resolution sensor of the D800 allows videographers to retain Full HD (1080p) resolution no matter which mode they choose to best suit the scene. Users are also able to easily compose and check critical HD focus through the 921,000-dot, 3.2-inch LCD monitor with reinforced glass, automatic monitor brightness control and wide-viewing angle.

For professional and broadcast applications that call for outboard digital recorders or external monitors, users can stream an uncompressed Full HD signal directly out of the camera via the HDMI port (8 bit, 4:2:2). This output signal can be ported into a display or digital recording device or routed through a monitor and then to the recording device, eliminating the need for multiple connections. Images can be simultaneously viewed on both the camera’s LCD and an external monitor, while eliminating on-screen camera status data for streaming purposes. The D800 also includes features concentrated on audio quality such as a dedicated headphone jack for accurate monitoring of audio levels while recording. Audio output levels can be adjusted with 30 steps for precise audio adjustment and monitoring. The D800 offers high-fidelity audio recording control with audio levels that can be set and monitored on the camera’s LCD screen. A microphone connected via the stereo mic jack can be adjusted with up to 20 steps of sensitivity for accurate sound reproduction. Recording can also be set for activation through the shutter button, opening a world of remote applications throu gh the 10-pin accessory terminal.

Nikon D800

Nikon D800

Wield Speed and Performance with Astonishing Accuracy Whether shooting the runway or fast moving wildlife, the enhanced 51-point AF system of the D800 delivers blazing fast AF with tack-sharp results. Nikon has enhanced the Multi-Cam 3500-FX AF sensor module and algorithms to significantly improve low-light acquisition for precise focus to an impressive -2 exposure value (EV). The focus system utilizes 15 cross-type AF sensors for enhanced accuracy, and the system also places emphasis on the human face, working in conjunction with the Advanced Scene Recognition System to provide accurate face detection, even through the optical viewfinder. The camera utilizes nine cross-type sensors that are fully functional when using compatible NIKKOR lenses and teleconverters with an aperture value up to f/8, which is a great advantage to those who need extreme telephoto focal lengths (single cross type sensor active with TC20E III). For maximum versatility in all shooting situations, whether photographing portraits or static subjects, users are able to select multiple AF modes including Normal, Wide Area, Face Tracking and Subject Tracking to best suit the scene.

The D800 delivers upon a professional’s need for maximum speed when it counts. The camera is ready to shoot in 0.12 seconds and capture images with its super-fast AF and response speed. To photograph action in a burst, the camera shoots up to 4 fps in FX mode at full resolution or up to a speedy 6 fps in DX mode using the optional MB-D12 Battery Pack and compatible battery. Further enhancing the speed of the camera and overall workflow, the D800 utilizes the new USB 3.0 standard for ultra-fast transfer speeds.

Nikon D800

Nikon D800

Construction and Operability
The D800 is designed as a compact and lightweight camera for the utmost versatility. The chassis is constructed of magnesium alloy for maximum durability and sealed with gaskets for resistance to dirt and moisture.

Users are able to easily compose through the bright optical viewfinder which offers 100 per cent frame coverage. For storage, the D800 has dual card slots for CF and SD cards, and offers users the ability to record backup, overflow, RAW/JPEG separation, and the additional option of shooting stills to one and video to the other. For high-speed recording and transfer, data can be recorded to the latest UDMA-7 and SDXC / UHS-1 cards. The shutter has been tested to withstand approximately 200,000 cycles, and the camera also employs sensor cleaning. Furthermore, the D800 features a built-in flash and is compatible with Nikon’s acclaimed Creative Lighting System including a built-in Commander mode for controlling wireless Speedlights.

D800E – Maximum Resolution Unleashed
In addition to the D800, Nikon will also be releasing a supplementary model for those professionals who demand even higher resolution and digital SLR versatility: the D800E. This model treads in medium-format territory for studio work or landscape photography when only the highest fidelity and sharpness is permitted. This unique alternative model will effectively enhance the resolution characteristics of the 36.3-megapixel CMOS sensor by cancelling the anti-aliasing properties of the OLPF inside the camera. By doing this, light is delivered directly to the photodiodes to yield an image resulting from the raw light-gathering properties of the camera. A colour moiré correction tool will also be available within Capture NX2 to enhance the D800E photographer’s workflow.

Price and Availability
The Nikon D800 is scheduled to be available at Authorized Nikon Canada Dealers on March 22, 2012 at a Manufacturer’s Suggested Retail Price (MSRP) of CAD $3,149.95.

The Nikon D800E is scheduled to be available in limited distribution at Authorized Nikon Canada Dealers on April 12, 2012 at an MSRP of CAD $3,449.95.

Exclusive Canadian Warranty
Nikon Canada offers a two-year warranty for the D800 purchased from an Authorized Nikon Canada Dealer. Additionally, Nikon Canada offers a five-year warranty for all NIKKOR lenses purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the “Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment.

Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 J1 and V1 advanced cameras with interchangeable lens system. At the heart of every Nikon camera is Nikon’s Exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers.

For more information on Nikon Canada and its products and services or to find an Authorized Canada Dealer, visit

Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to for the latest pricing.