This is an update to the previous blog, Hasselblad: “A Game Changer in the World of Photography” Will Be Revealed at a Livestream Event on 22 June 2016, 14:00 (CET).
Today, Hasselblad reveals the groundbreaking X1D – weighing less than half that of a conventional digital medium format camera – the mirrorless 50MP camera is a game changer in the world of photography.
The following video presents Hasselblad X1D Livestream Event in Gothenburg, Sweden:
Announcing the world’s first compact mirrorless digital medium format camera
50MP CMOS Medium Format Sensor • 725g • New Lens Range • WiFi & GPS • ISO up to 25,600 • Shutter speed 1/2000 sec • Dual Card Slots • Phocus 3.1 • HD Video • And more
- Please note the video’s event begins at 14 min:14 s mark and the video’s total duration is 52 min:58 s.
- Compact, lightweight (725g – Camera Body and Li-ion battery), highly portable and user-friendly medium format technology
- Large 50MP CMOS medium format sensor delivering up to 14 stops of dynamic range
- New line of XCD lenses with integral central shutter; 45mm and 90mm available at launch
- Compatible with all 12 lenses and lens accessories from the Hasselblad professional H System (adapter required)
- Multiple image format options
- High quality XGA electronic viewfinder or high resolution rear display with touch functionality
- Wide range of shutter speeds: 60 minutes to 1/2000th sec. with full flash synchronisation throughout the range
- An ISO range from 100 to 25,600
- Dual SD card slots, GPS and Wi-Fi
- USB 3.0 Type-C connector, Mini HDMI, Audio In/Out
- Weather and dust sealings
- HD video
- Phocus 3.1 for simple and quick raw image processing. Adobe Photoshop® and Adobe Photoshop Lightroom® compatible.
Get your hands on a Hasselblad
- If you would like a personal demonstration on the X1D-50c, please visit http://www.hasselblad.com/x-system/x1d-50c/ for a demo request.
Hasselblad announces groundbreaking X1D
The world’s first compact mirrorless digital medium format camera
Hasselblad is proud to introduce the groundbreaking X1D – weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.
Inspired by the brand’s iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.
Like the iconic V System, the X1D seamlessly combines portability with excellent optical quality for which the brand is renowned. Hasselblad has ingeniously introduced mirrorless technology to digital medium format for the first time ever, creating a precision performance camera that can sit in the palm of your hand. The 50MP CMOS sensor captures the finest details with true natural colours.
Commenting on the announcement Perry Oosting, Hasselblad CEO noted: “The X1D marks a pivotal point in Hasselblad’s rich 75-year history. This camera makes medium format photography available to a new generation of Hasselblad users, while pushing the existing limits of photography to new heights.”
A completely new family of dedicated autofocus lenses has been developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronisation up to 1/2000th second.
Weighing just 725g and including HD video, Wi-Fi and built-in GPS, the X1D is a trusted partner and ideal travel companion. The robust exterior is dust and weather proof, providing durability to take with you wherever you go.
The X1D has been created with passionate photographers in mind, opening up Hasselblad to a new generation of creatives. Ideal for those who want to create the highest quality medium format images with a straightforward and easy to use camera that can fit in the palm of your hand.
The X1D is priced at 7,900 EUR / 8,995 USD / 5,990 GBP. All prices stated are exclusive of VAT.
For a list of dealers/distributors, please click here
Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Handmade in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality, Swedish craftsmanship and high performance. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.
The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology. In 2016 Hasselblad launched the H6D, a technological feat with an all new electronic platform, delivering superior craftsmanship and image quality. Later the same year, Hasselblad introduced the world’s first compact mirrorless digital medium format camera – the X1D.
Headquartered in Gothenburg, Sweden, where the cameras are handmade, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen and Hamburg with distributors throughout the world.
For more information, visit Hasselblad online: www.hasselblad.com
Follow Hasselblad on Instagram: www.instagram.com/hasselblad_official
Follow Hasselblad on Facebook: www.facebook.com/Hasselblad
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Follow Hasselblad on LinkedIn: www.linkedin.com/company/hasselblad
Follow Hasselblad on YouTube: www.youtube.com/HasselbladAS
The following video presents This is Hasselblad X1D:
The world’s first compact mirrorless digital medium format camera.
Weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.
Inspired by our iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.
Small enough to take anywhere, powerful enough to capture anything.
You can pre-order / buy the Hasselblad X1D and lenses at B&H (prices are in USD):
- Hasselblad X1D-50c Medium Format Mirrorless Digital Camera (Body Only)
- Hasselblad XCD 90mm f/3.2 Lens
- Hasselblad XCD 45mm f/3.5 Lens
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