Press Releases

Fujifilm Canada Announces Touch Screen Z700EXR

Fujifilm FinePix Z700EXR

Fujifilm FinePix Z700EXR

PMA 2010


February 2, 2010

Sleek & chic design, intuitive touch screen technology and EXR image quality at your fingertips

Mississauga, ON – Fujifilm is proud to announce the launch of the FinePix Z700EXR, the first in a new class of EXR touch screen cameras. Combining beautiful styling, the award-winning EXR sensor technology and showcasing a gorgeous 3.5 inch touch screen LCD and a new YouTube/Facebook easy web upload tool, the Z700EXR is a must have camera.

With advanced features including an internal Fujinon 5x zoom lens, 12 megapixel resolution, 720p HD image capture, ISO to 3200 at full resolution and Dual Image Stabilization, the Z700EXR will produce high quality images and videos that are easy to share.

Large 3.5” Touch Screen
The Z700EXR’s real talking point is its intuitive touch screen technology. The 3.5 inch touch screen display panel facilitates effortless navigation of the camera’s many functions. This responsive touch screen not only lets you take and view photos at the tap of a finger, but also provides a large, bright screen to compose and admire your photos. You can even select the area of your shot where you want the camera to focus on with a simple tap of your finger. With a “HDTV-like” clear 460k pixel resolution screen, the Z700EXR will be the perfect device for sharing pictures with friends.

With the addition of new Dual Direction GUI and Dual Image Display travelling though the Z700EXR’s functions is smooth and easy. Dual Direction GUI detects the orientation of the camera and automatically switches the direction of the menu buttons accordingly (for shooting, playback, multi-viewing and image search). Dual Image Display splits the screen in various ways to view multiple images at once, so you can scroll through your images quickly and easily to locate the one you are looking for.

High Definition
Fujfilm has introduced HD across its entire lineup and with 720p HD image and movie capture memories can be re-lived in glorious high definition on any HD ready television*.
*To connect to an HD-ready TV, you will need a HD Card Reader and HDMI cable (optional extras).

The Z700EXR incorporates Fujifilm’s award-winning Super CCD EXR sensor, prized for bringing a new level of image quality to the consumer compact market. The EXR sensor has the unique ability to adjust to all lighting and scene conditions instinctively. For the ultimate in ‘point and shoot’, EXR Auto mode takes the guesswork out of setting the camera by doing everything for you. With six pre-set scene modes covering the most popular subjects; Landscape, Portrait, Macro, Night, Night Portrait, and Backlit Portrait, EXR Auto automatically detects the lighting and scene conditions to optimize focus, exposure and white balance. Alternatively you can manually select the EXR Priority mode for high resolution (HR), dynamic range (DR) or high sensitivity and low noise (SN) depending on the lighting conditions. EXR technology is very easy to use but also very flexible.

Fujinon 5X Optical Zoom
Inside the slim metal body hides a high-quality Fujinon 5x zoom lens (36-180mm equivalent). These world renowned high-precision optics will deliver pin-sharp results across the entire zoom range, be in dramatic close-up shots or wide-angle compositions.

Easy Facebook/Youtube Upload
Fujifilm has introduced a new Facebook/YouTube Easy Upload feature whereby you can simply mark your favourite images and videos for Facebook or YouTube upload so they are all ready to go when you connect to your computer. No more time is wasted sorting through pictures on the computer – just connect to MyFinePix Studio (supplied with the camera), and all marked images and videos will upload directly to the respective site at the press of a button.

Intelligent Scene Recognition
Intelligent Scene Recognition (SR AUTO) intelligently detects the scene-type and shooting conditions and optimizes the camera settings accordingly. So whether you’re photographing a group of friends in a nightclub or shooting a beach scene, the FinePix Z70 will produce perfectly balanced photos at the press of a button.

Face Recognition & Pet Detection
Taking Face Detection technology to the next level, Face Recognition technology has been developed by Fujifilm allowing you to pre-program the Z700EXR to recognize up to eight people. Once you have programmed the Z700EXR, it will optimize the settings to ensure that your favorite people are always given preference when the camera is calculating focus and exposure.

The Z700EXR isn’t just all about people; it’s got some clever Pet Detection technology, too. This works in a similar way to Face Detection technology, and can identify up to ten cats or dogs in a scene and optimizes the settings for your four-legged friends rather than any distracting background.

The Z700EXR features Dual Image Stabilization (CCD-shift) to minimize image blurring. With high sensitivity settings up to ISO 3200 at full resolution, this camera is an excellent low-light performer. Additionally it features Pro Low-light Mode provides extremely low noise even when zooming in low light scenes by combining a burst of 4 high sensitivity images using SN mode *1 in quick succession. Using sophisticated Multi Frame Technology, all four images are merged to create one image.

In playback mode you can use the new Picture Search tool to search by name, for example bring up all the photos with ‘Tom’ in them. In addition you can also use this search function to sort by Scene type (Macro, Landscape, Portrait etc), and even by images that have been earmarked for Facebook upload.

Key features:
* 12 Megapixel Super CCD EXR sensor
* Fujinon 5x zoom lens (36-180mm equivalent)
* 3.5 inch wide 460K resolution touch screen LCD with Dual Direction GUI and Dual Image Display
* Auto Picture Rotate
* 720p HD capture for stills and movies
* Easy Facebook/Youtube Uploader
* Dual Image Stabilization – CCD shift
* ISO sensitivity to 3200
* Film Simulation Mode
* Face Recognition & Pet Detection
* Panorama Mode
* Pro Low-light Mode
* Natural Light & With Flash mode
* Image Search
* 2 Year Manufacturer’s Warranty
* Accepts SD/SDHC memory cards

The FinePix Z700EXR is expected to be available to Canadian consumers in April 2010 at a suggested retail price of CAD $279. The camera will come with a 2 Year Canadian Manufacturer’s Warranty and will be available in silver. For more info on the Z700EXR check out the Fuji Guys videos on YouTube.

About FUJIFILM Canada Inc.
FUJIFILM Canada Inc. is a wholly owned subsidiary of FUJIFILM Corporation of Tokyo, one of the world’s leading imaging and information companies. FUJIFILM Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver. A leader in the development of technologies that provide the back bone for state-of-the-art Imaging, Graphic Arts, Photofinishing and Recording Media products, FUJIFILM Canada stands proud as a proven solutions-provider. For more information, visit