Fujifilm FinePix Z33WP (Canada)

Fujifilm Announces the FinePix Z33WP Digital Camera: Feature rich, Stylish design and Water, Sand and Snow proof

Style combined with protection against the elements – Perfect for “stylish” outdoor lovers

MISSISSAUGA, ON, Feb. 17, 2009 – Fujifilm today announces the new ultra-stylish FinePix Z33WP Water, Sand and Snow proof digital camera for the young-at-heart, active consumer. Designed for those who love the great outdoors, the 10 Megapixel FinePix Z33WP is an affordable camera that can withstand the elements.

Combined in a 20mm thin, colourful body, the FinePix Z33WP comes with a 3x Fujinon Optical Zoom Lens for getting closer shots, a 2.7 inch High Resolution LCD Screen for easy viewing of pictures, Picture Stabilization for blur-free photos, High Sensitivity up to ISO 1600 for low light shooting, Face Detection technology, Intelligent Scene Recognition and in-camera editing functions.

Water, Sand and Snow Proof
Weather you’re hanging out at the pool, playing at the beach or heading down the slopes, the FinePix Z33WP will be ready. Take cool underwater pictures or videos of your friends or kids as the FinePix Z33WP is guaranteed to be waterproof to a depth of 3M. You never have to worry about dropping it in the sand, mud or dirt because you can simply rinse it off.

High Quality Features
To get the best possible action shots, the FinePix Z33WP features Picture Stabilization (Anti-blur) and Face Detection technology. Picture Stabilization uses high sensitivity to help reduce camera shake, freeze subject movement and improve low-light background detail to deliver virtually blur free images. Meanwhile, Face Detection can detect up to 10 faces in a frame, optimize focus and exposure, and automatically reduce red-eye – perfect for those shots of family and friends.

High Sensitivity
With High Sensitivity and Low Noise up to ISO 1600, the Z33WP lets you capture subjects under low-light conditions to produce high quality pictures with minimal noise and grain.

Intelligent Scene Recognition (SR Auto)
The FinePix Z33WP features Intelligent Scene Recognition (SR Auto). This clever technology automatically detects the scene you’re shooting – Portrait, Landscape, Night, Macro, Backlit Portrait and night Portrait – and optimizes the camera’s settings automatically to produce clear, properly exposed photos.

Couple timer and Group timer
The FinePix Z33WP features two NEW self-timer modes: Couple Timer and Group Timer. Working in combination with Face Detection technology, the Couple/Group timer automatically activates the shutter button after the camera has detected faces in a frame. The Couple Timer mode cleverly detects two faces in a frame and will automatically release the shutter button as the two faces come closer together. It can be set a various distances, whether they are standing side by side, or cheek-to-cheek. The Group Timer mode can detect up to four faces in a frame, and automatically sets the timer to take the shot and will only fire when all faces are fully in the frame, so there’s no danger of anyone being chopped out!

Blog Mode with 12 “In-camera” editing functions
There’s no fun in taking pictures if you can’t edit and share them with your friends. For users wanting to share their creative output with a wider audience, the FinePix Z33WP has new Blog mode with 12 “In-Camera” editing functions. You can easily change the size, color and contrast and use special effects like illustration, painting, or zooming to create cool looking photos that you can quickly and easily upload onto Facebook or other social networking sites. Additionally, In-Camera Movie Editing allows you to shoot multiple videos and piece them together into a 60 second movie clip. Simply pick the start and end points and you’ve created your own movie. Now that’s creative.

Perfect for ski trips, vacations or hanging out in your own pool, the FinePix Z33WP has the latest cool high tech features AND is extremely”lifeproof”. The FinePix Z33WP is expected to be available to Canadian consumers in April 2009 at a suggested retail price of CDN $229.99. The camera will be offered in Black, Blue, Green, Yellow and Pink and comes with a 2 Year Canadian Manufacturer’s Warranty.

Features at a glance:

• 10 Megapixels
• Fujinon 3x optical zoom lens
• 2.7 inch High Resolution LCD Screen
• Water (3M), Sand and Snow proof
• Picture Stabilization
• High Sensitivity up to ISO 1600
• Only 20mm thin
• Intelligent Scene Recognition (SR Auto)
• Face Detection technology with Auto red-eye removal
• Couple/Group timer
• Blog mode with 12 “In-Camera” editing function
• Accepts SD/SDHC memory cards & Rechargeable Li-Ion Battery
• Protective Silicone Jacket and Float Strap available as optional accessories
• 2 Year Canadian Manufacturer’s Warranty

About FUJIFILM Canada Inc.
FUJIFILM Canada Inc. is a wholly owned subsidiary of FUJIFILM Corporation of Tokyo, one of the world’s leading imaging and information companies. FUJIFILM Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver. A leader in the development of technologies that provide the back bone for state-of-the-art Imaging, Graphic Arts, Photofinishing and Recording Media products, FUJIFILM Canada stands proud as a proven solutions-provider. For more information, visit www.fujifilm.ca.

Related links:
– Fujifilm Canada
– Fujifilm USA
– Fujifilm UK