Press Releases Videos

FujiFilm Announces New X100S and X20 Cameras with World’s Fastest Autofocus Speeds

Fujifilm presents their new Spring 2013 camera lineup, which includes additions to the popular X-Series and FinePix collections, incorporating Fujifilm’s latest technology and enhanced features for every level of photographer.

Fujifilm has added two new cameras, the Fujifilm X100S and the Fujifilm X20 to the highly acclaimed X-Series. These two additions have new sensors and processors that offer the world’s fastest autofocus speed.

Addressing the needs of a variety of photographers, the new FinePix cameras will be available in seven different models. The new line-up offers faster and more powerful superzoom bridge models, a new compact long zoom along with additional features and an even more rugged version of the best-selling XP model .

• FinePix HS50EXR
• FinePix SL1000
• FinePix S8200
• FinePix XP60
• FinePix T500
• FinePix AX600

Here are two promotional videos about the X100s and the X20:

FUJIFILM X100S Promotional Video

  • The world’s first “Hybrid Viewfinder”
  • Fujifilm X100S digital camera:
    • a high-grade digital camera featuring:
      • an APS-C X-Trans CMOS sensor II (16.3 megapixels)
      • a Fujinon 23mm fixed focal length F2 lens
      • a Hybrid Viewfinder

FUJIFILM X20 Promotional Video

  • Experience a higher level of photoshooting with the:
    • bright viewfinder
    • fusion of the superb Fujinon lens
    • new X-Trans CMOS sensorⅡ
    • high-performance EXR ProcessorⅡ
    • Advanced OVF
    • 12.0 Megapixels
    • Fujinon Manual 4x Optical Zoom Lens F2.0-F2.8 28mm-112mm
    • 2.8-inch High contrast LCD monitor
    • ISO12800



New advanced sensors and EXR Processor II improve resolution and reduce noise for amazing images

Mississauga ON, January 7, 2013 – FUJIFILM Canada announces two new additions to their highly acclaimed X Series line-up: the new, professional-grade FUJIFILM X100S digital camera, and the new FUJIFILM X20 digital camera.

“The new FUJIFILM X cameras blend the award-winning performance of the X-Series with classic design and easy operation for a truly pleasing photographic experience,” says Greg Poole, Vice President, Imaging and Recording Media Products, FUJIFILM Canada. “By incorporating new sensors and processors, the X100S and the X20 achieve amazing speed and razor sharp image quality.”

The FUJIFILM X100S combines high-performance Fujifilm components that together defy ordinary digital camera limitations, and give photographers a unique, professional digital camera experience. With the new technologically advanced APS-C X-Trans CMOS II Sensor and improved EXR Processor II, the X100S is capable of one of the world’s fastest autofocus speeds of up to 0.08 seconds(*1). They also increase its image resolution by 25%(*2) and reduce noise by 30%(*3) over the first generation X100. The FUJINON 23mm F2 fixed lens delivers amazing image quality from edge to edge.

For complete press release and specs, visit

Or view the Fuji Guys video at:

The new FUJIFILM X20 features an advanced 12MP 2/3” X-Trans CMOS II Sensor and the EXR Processor II to deliver one of the world’s fastest autofocus speed of up to 0.06 seconds(*1).

The X20 also features a newly developed, advanced optical viewfinder with a Digital Trans Panel that displays critical imaging information that syncs perfectly with the manual zoom lens.

The X20 achieves improvements in reduced noise, as well as higher resolution, thanks to its new X-Trans CMOS II Sensor. By combining the X-Trans filter array and removal of the Optical Low Pass Filter (OLPF), the X20 delivers:

  • 30% better noise reduction*2 compared to the FUJIFILM X10
  • 20% higher image resolution*2 over the FUJIFILM X10

For complete press release and specs, click

Or view the Fuji Guys video at

*1 Fujifilm research as of November 2012. Compared with other digital cameras equipped with an 4/3-inch sensor or larger, based on CIPA standards, and conducted in High Performance mode with AREA-AF. Comparison models include the Canon EOSKissX6i, EOS5DMarkⅢ, Nikon D7000, Olympus OM-D, Panasonic GX1, Sony NEX-7, NEX-6, α77, RX100, HX30V.

*2 Fujifilm research. Compared with X100 and conducted in F16.

*3 Compared with FUJIFILM X100.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit, or go to to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit

* At an exchange rate of 79 yen to the dollar

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