Press Releases

Fujifilm Canada Announces Sleek JV100 and JX250

Fujifilm FinePix JX250

Fujifilm FinePix JX250

PMA 2010


February 2, 2010

FinePix JV and JX cameras: Quality, Features and Style in a durable metal body

Mississauga, ON – Fujifilm is thrilled to announce the introduction of the FinePix JV100 and JX250, two new models that will offer consumers cutting edge style and advanced technology with the ability to shoot and enjoy images in High Definition. All this, in a slender 18.5mm sculpted metal body for a reasonable price.

Highest Resolution
Users have the choice between two resolutions, the FinePix JV100 features a 12 megapixel sensor and the JX250 boasts a high resolution 14 megapixel sensor.

Whichever camera is chosen, by matching a high resolution sensor and top quality Fujinon optics, Fujifilm have ensured that the cameras will deliver sharp and clear images, perfect to enlarge on screen or in print without compromising the image quality.

Razor sharp Fujinon Zoom lens
The new JV model (JV100) features a high-quality Fujinon 3x optical zoom (37-111mm equivalent) whereas the JX250 has a Fujinon 5X 28mm wide-angle optical zoom lens. Both models have Digital Image Stabilization to ensure image blurring is kept to a minimum.

High Definition with High Specification
Fujifilm has introduced HD across its entire lineup and with 720p HD image and video capture the new JV and JX cameras will produce stunning, detailed images that can be enjoyed in glorious High Definition on any HD ready television* or PC.
*To connect to an HD-ready TV, you will need a HD Card Reader and HDMI cable (optional extras)./p>

Intelligent Scene Recognition
Intelligent Scene Recognition Auto (SR AUTO) detects the scene type you are shooting and optimizes the camera’s focus, exposure and white balance, so whether you’re photographing flowers or a holiday landscape, you will get flawless photos at the press of a button.

Panorama Mode
For extra versatility try Panorama Shooting Mode which allows you to stitch three photos together to create a stunning panoramic image, so you can really get really creative.

Portrait Functions
Both of the J-Series cameras feature Smile Detection that works with Fujifilm’s highly-acclaimed Face Detection technology with Auto Red Eye Removal to detect smiles on faces AND to automatically remove any red eyes if needed.

Another new feature on both cameras is Blink Detection that warns you if you have captured an image with people blinking, so you can re-shoot if necessary.

Fujifilm FinePix JV100

Fujifilm FinePix JV100

New Stylish Metal Body
The new JV and JX cameras have been upgraded to a high-quality metal body and its soft, curved edges give it a sculpted, sophisticated look. Encased in a high-grade brushed aluminium metal body, the new J Series are not only well protected from bumps and scrapes, but give a simple, yet elegant design.

In addition, with high sensitivity settings (to ISO 3200 at 3MP resolution) and Digital Image Stabilization, you will get crisp, detailed, noise-free images even when shooting in challenging low-light conditions.

Tracking Autofocus
Previously featured on the S-Series cameras, the JV and JX series feature Tracking Auto Focus which is perfect for when you need to take a picture of a moving subject and can’t keep your subject in the frame. Just switch it on and it will track your subject and ensure that you achieve a crisp picture with your subject in the centre of the frame in perfect focus.

Auto Picture Rotation (JX250 only)
It’s so annoying when you have to continually adjust your camera to view portrait and landscape shots. The new JX250 fixes this problem by ensuring your photos are always rotated the correct way in playback. Enjoy your pictures on the large 2.7-inch LCD and whichever way you are holding the camera, the image will rotate on the screen for you.

Core specifications:
JV100 12 MP 3x 2.7″ LCD
JX250 14 MP 5x 28mm wide 2.7″ LCD Auto picture rotation

Key features:
* 720p HD image and video capture
* Ultra stylish metal body
* Fujinon optical zoom lens
* Rechargeable Li-ion rechargeable battery
* Intelligent Scene Recognition
* Face Detection technology with Blink and Smile Detection
* Panorama Shooting Mode
* Target Focus
* 2 Year Canadian Manufacturer’s Warranty
* Natural Light & with Flash Mode
* Digital Image Stabilization
* High Sensitivity – ISO3200 at 3MP resolution
* Auto Picture Rotation (JX250 only)
* Accepts SD/SDHC memory cards

The FinePix JV100 and JX250 are expected to be available to Canadian consumers in April 2010 at suggested retail prices of $149.99 and $179.99, respectively. The JV100 will be available in Black, Silver, Blue and Pink and the JX250 will come in Black, Both cameras will come with a 2 Year Canadian Manufacturer’s Warranty. For more info on the J Series check out the Fuji Guys videos on YouTube.

About FUJIFILM Canada Inc.
FUJIFILM Canada Inc. is a wholly owned subsidiary of FUJIFILM Corporation of Tokyo, one of the world’s leading imaging and information companies. FUJIFILM Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver. A leader in the development of technologies that provide the back bone for state-of-the-art Imaging, Graphic Arts, Photofinishing and Recording Media products, FUJIFILM Canada stands proud as a proven solutions-provider. For more information, visit


  • Hi, need some answer for my question, I bought this FujiJV100 last june 2010, my one & only question is, 1. is it possible while viewing the picture after taken can I zoom with?? because when I tried cannot be zoom.. Thankz a lot

  • When you are viewing the picture in Playback, simply use the Zoom lever around the shutter release button to zoom in for a closer look. Then press DISP/BACK to exit zoom.