PRESS RELEASE
Canon Introduces its Most Affordable, Compact, and Lightweight EOS R Camera Ever: The EOS R100
The Company Also Announced the Wide-Angle “Pancake” Style RF28mm F2.8 STM Lens
MELVILLE, N.Y., May 24, 2023 – Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce the launch of the EOS R100 camera and RF28mm F2.8 STM lens, two new affordable, compact, and lightweight tools for entry-level and emerging content creators to elevate their skills.
![Canon EOS R100](https://i0.wp.com/www.photoxels.com/wp-content/uploads/2023/05/canon-r100-600.jpg?resize=600%2C448&ssl=1)
Canon EOS R100
The Canon EOS R100 camera was designed for new, first-time mirrorless camera or existing interchangeable camera users who previously enjoyed EOS Rebel or EOS M cameras. The camera touts key features such as a 24.2 megapixel APS-C size sensor, the DIGIC 8 image processor, 4K (Cropped) and Full HD (Full-Width) video at up to 24 and 60 frames-per-second respectively, Autofocus with eye and face detection, and Bluetooth™ and Wi-Fi® connectivity capabilities. For users who are making the EOS R100 their first interchangeable lens (ILC) camera, a significant advantage over using a smartphone camera will be lens selection. The EOS R100 is compatible with the complete lineup of RF and RF-S lenses, and EF and EF-S lenses can be utilized when using one of three available Canon EF-EOS R mount adapters (each sold separately). This selection of lenses includes the Canon RF28mm F2.8 STM lens, which was also announced today.
![Canon EOS R100 Back View](https://i0.wp.com/www.photoxels.com/wp-content/uploads/2023/05/canon-r100-ba-600.jpg?resize=600%2C450&ssl=1)
Canon EOS R100 Back View
- Minimum focusing distance of 9.1 inches (0.23m) and a maximum magnification of 0.17x
- Retracting feature that helps to shorten the overall length of the lens
- Circumferential manual focus mode/control ring selector
- Gear-type STM motor providing smooth autofocusing while capturing video
- Built-in Control Ring provides quick access to multiple camera controls
- 7-blade circular aperture helps to provide beautifully blurred background and bokeh
![Canon EOS R100 Top View](https://i0.wp.com/www.photoxels.com/wp-content/uploads/2023/05/canon-r100-top-600.jpg?resize=600%2C351&ssl=1)
Canon EOS R100 Top View
Pricing and Availability
The Canon EOS R100 camera is scheduled to be available in July 2023 for an estimated retail price of US $479.99 for body only, US $599.99 with the RF-S18-45mm F4.5-6.3 IS STM lens, and US $829.99 with the RF-S18-45mm F4.5-6.3 IS STM and RF-S55-210mm F5-7.1 IS STM lenses*.
The RF28mm F2.8 STM lens is scheduled to be available in July 2023 for an estimated retail price of US $299.99*.
For more information and the full list of product specifications, please visit https://usa.canon.com.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
* Availability, specifications, and prices are subject to change without notice. Prices are set by individual dealers and may vary.
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- Canon EOS R100 Mirrorless Camera
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- Canon EOS R100 Mirrorless Camera with 18-45mm and 55-210mm Lenses Kit
- Canon OC-E4A Off-Camera Multi-Function Shoe Cord 2.6′