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Introducing Polaroid Now & Now+ Generation 3: Sharper shots, better in bright light
The latest improvements to Polaroid’s iconic instant camera range
Polaroid Now Generation 3 Instant Camera
AMSTERDAM , March 4, 2025 /PRNewswire/ — The Polaroid Now Generation 3 Instant camera is the classic analog instant camera, optimized for sharper pictures in more lighting conditions. Featuring a better light meter position, improved ranging sensor, upgraded two-lens autofocus system, built-in tripod mount, filter compatibility and even self-timer and double-exposure modes. All in a classic Polaroid look made with 40% recycled materials.
Available in six new colors, rechargeable with USB-C and compatible with Polaroid i-Type Film to capture real life in iconic, full-sized Polaroid pictures.
- Optimized exposures to take sharper pictures in bright lighting.
Thanks to ranging sensor, flash and autofocus upgrades, the Gen 3 Now camera takes cleared pictures = even on super sunny days.
- Shoots original full-size Polaroid film.
Capture modern life in the original Polaroid aesthetic. And see every detail of each picture on our iconic full-sized i-Type.
- Iconic Polaroid Design.
The classic Polaroid look that generations have come to know and love, now made from more future-friendly materials.
- Two-lens autofocus = twice the clarity.
The Generation 3 Polaroid Now’s twin-lens autofocusing system chooses which lens is right for the shot. Capturing the moment is as simple as clicking the big red shutter button.
Price: US $119.99 / €129.99 / £119.99
Polaroid Now+ Generation 3 Instant Camera
The Polaroid Now+ Generation 3 Instant camera is unlocking new creative possibilities by being paired with the Polaroid app. Access aperture priority, remote controls, double-exposure, self-timer, manual mode and more. This connectivity, combined with an optimized two-lens autofocus system that takes sharper pictures in bright lighting, results in a classic-look camera packed with modern tech.
Available in four new colors, made with 40% recycled materials and compatible with iconic, full-sized Polaroid i-Type Film.
- Optimized exposures to take sharper pictures in bright lighting.
Thanks to ranging sensor, flash and autofocus upgrades, the Gen 3 Now+ takes clearer pictures – even on super sunny days.
- App connected for extra creative firepower.
Manual controls, aperture priority, remote controls, double exposures, and more are all unlocked when linking the Now+ with the Polaroid app.
- Iconic Polaroid Design.
The classic Polaroid look that generations have come to know and love, now made from more future-friendly materials.
- Shoots original full-size Polaroid film.
Capture modern life in the original Polaroid aesthetic. And see every detail of each picture on our iconic full-sized i-Type.
- Two-lens autofocus = twice the clarity.
The Polaroid Now+’s twin-lens autofocusing system chooses which lens is right for the shot. Capturing the moment is as simple as clicking the big red shutter button.
Price: US $139.99 / €149.99 / £149.99
Available from March 4th on Polaroid.com and select retailers worldwide.
