Press Releases

Pentax Canada Announces smc PENTAX-DA 50mm F1.8 Lens

smc PENTAX-DA 50mm F1.8 Lens

smc PENTAX-DA 50mm F1.8 Lens

smc PENTAX-DA 50mm F1.8

A versatile, medium-telephoto lens with superb image description, designed exclusively for PENTAX K-mount interchangeable-lens digital cameras

Mississauga, ON – May 21, 2012

PENTAX RICOH IMAGING CANADA INC. is pleased to announce the introduction of the smc PENTAX-DA 50mm F1.8 lens. Designed for exclusive use with PENTAX K-mount interchangeable-lens digital cameras, this unifocal, medium-telephoto lens features a large maximum aperture and a round diaphragm to produce a natural, beautiful bokeh (out-of-focus) effect, making it ideal for portraits and casual snapshots. Its outstanding performance and compact, lightweight design makes it an excellent choice for photographers of all levels.

Major Features

1. High-quality image description
Thanks to state-of-the-art PENTAX optical design technology, the image circle of the lens has been optimized for K-mount interchangeable-lens digital cameras to effectively compensate astigmatism for sharp, clear images.

2. Easy-to-handle medium-telephoto lens
When mounted on a PENTAX K-mount interchangeable-lens digital camera body, this medium-telephoto lens offers a focal length of approximately 76.5mm in the 35mm format, offering a moderate-telephoto perspective perfect for portraiture with a smooth, beautiful bokeh effect in the background and snapshots cropping a part of the subject. Its front surface is treated with the PENTAX-original SP (Super Protect) Coating to not only repel dust, water and grease, but also allow easy removal of grease adhering to the surface. This means worry-free use in all kinds of shooting locations.

3. Large maximum aperture
Thanks to its large F1.8 maximum aperture, the lens can easily produce images with a very shallow depth of field. Its round diaphragm produces a natural, beautiful bokeh effect, while minimizing streaking of point light sources. The large aperture also makes it possible to use faster shutter speeds under poor lighting conditions to minimize the risk of camera shake and subject shake. This large maximum aperture coupled with the high top shutter speeds of the K 5 and K 30 allow narrow depth of field to be obtained in brighter scenes.

4. Compact, lightweight design
Measuring a mere 38.5 millimeters in length and weighing just 122 grams, this lens has a compact, lightweight design so you can have it with you at all times.

PENTAX RICOH IMAGING CANADA INC. is a wholly owned subsidiary of PENTAX RICOH IMAGING COMPANY, LTD., with headquarters in Mississauga, Ontario. PENTAX RICOH IMAGING CANADA INC. markets digital SLR and compact cameras, lenses, camera accessories, sport optics and closed circuit television lenses.

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• Design and Specifications are subject to change without notice.