The following video presents Introducing: PEN E-PL10
TRANSFORM YOUR PHOTOGRAPHY WHILE EMBRACING CREATIVITY WITH THE OLYMPUS PEN® E-PL10
A Compact and Sophisticated Interchangeable Lens Camera That You Can Take Everywhere
CENTER VALLEY, Pa., February 12, 2020 — Today Olympus America Inc. is pleased to introduce the newest addition to its PEN Lite series of Micro Four Thirds® System standard interchangeable lens cameras to our region, the Olympus PEN E-PL10. Drawing from the classic style of the 1963 PEN-F, the E-PL10 features an attractive clean aesthetic, thoughtful design, packed with a TruePic™ VIII Image Processor, built-in pop-up flash, and a wide array of expressive photography functions. The compact, lightweight body is equipped with in-body Image Stabilization and a 180-degree flip-down LCD screen with step-by-step touch menu interface to guide the user as they capture beautiful photos in any situation.
The Olympus PEN E-PL10 delivers blur-free high image quality with a simple touch operation. It is packed with features that expand creative expressions, such as Selfie, Art Filters for impressive, artistic finishes, and offers compatibility with various interchangeable lenses. By using the built-in Wi-Fi® or Bluetooth® in conjunction with the Olympus Image Share (OI.Share®) smartphone app, the camera easily connects to a smartphone to transfer images and share them on social media. Tutorial videos are also available to learn photography techniques using OI.Share, making it the perfect interchangeable lens camera for the beginner photographer. The PEN E-PL10 packs versatile features in a simple, sophisticated, compact design, available in three trendy colors that you can take everywhere.
Stylish, Premium Finished Design with Hidden Flash
The E-PL10 is available in shiro白 (white), kuro 黒 (black), and 茶 (mocha). Each are designed with premium materials and offer chic finishes, including leather grain, brushed aluminum, a grip to make it easy to hold, large mode dial, and built-in hidden flash, turning this camera into a fashion accessory. When paired with the M.Zuiko® Digital ED 14-42mm F3.5-5.6 EZ wide-angle zoom lens, it is highly portable, and lighter than a 16 oz. bottle of water.
Intuitive Guides with Simple Touchscreen
Never get frustrated with your camera again. The Olympus PEN E-PL10 removes the guesswork from your photography with four primary assist options on the mode dial that cater to users based on skill level: Auto, Scene (SCN), Advanced Photo (AP) and Art Filters (ART). For carefree photography, Auto Mode precisely detects the scene, lighting, subject and camera motion and automatically selects the optimal settings. Auto Mode ensures reduced blur for clear, sharp photos by detecting camera shake and moving subjects, then adjusting its settings accordingly. For additional control or hard to capture shots, Scene Modes allow the user to quickly customize the camera’s settings directly from the touch screen. Double-tap to choose from one of the following six categories: People, Motion, Indoors, Nightscapes, Scenery or Close-ups. Follow the on-screen prompts to capture challenging shots, like a candle-lit birthday cake or a running pet with a blurred motion background. The Shortcut button directly jumps to the primary settings in each photography mode. It provides an efficient navigation to the settings you need without having to fumble through cumbersome menus or instruction manuals.
180-Degree Flip Touchscreen with Automatic Selfie Mode
The PEN E-PL10’s unique flip touch screen makes photography and learning how to capture a great photo easier. Simply touch the subject shown on the LCD monitor to simultaneously focus and activate the shutter (Touch AF Shutter). When the monitor is flipped down, it automatically switches the camera to Selfie mode for easy and beautifully exposed selfies in all conditions, day or night. You can also select e-Portrait for brighter, smoother skin, or switch to movie recording with a simple touch operation. With Touch AF high-speed autofocus, the camera instantly focuses and captures with a simple touch of the screen.
Next Level Photography Features and Customizable Art Filters
The PEN E-PL10 uses a 16-Megapixel image sensor, paired with Olympus’ dual-core TruePic VIII Image Processor to deliver outstanding quality in every image. Advanced Photo (AP) mode provides functions that generally require advanced photography techniques, but is simple to operate. Anyone can capture a multi-exposure photo by simply overlapping two images in Multi Exposure, and capture light trails of stars or catch crisp trails of automobile headlights and taillights without the risk of overexposure, using Live Composite. Silent Mode, which mutes shutter and operation sounds, is now possible in P, A, S and M modes as well as AP mode. Art Filters make it easy to create distinctive photography in-camera, no post-editing required. With 16 unique Art Filter options, you can capture creative photos simply by scrolling and tapping on the screen. Use the new Fine Tune option to adjust the level of Art Filter effects while checking the results on the screen to create the photo exactly how you like. High Speed Sequential Shooting of up to 8.6 frames-per-second in Single AF Mode, or up to 4.8 frames-per-second in Continuous AF Mode, ensure that the shot is never missed.
Handheld Shake-Free Still and Smooth 4K Video
This model is equipped with 3-Axis in-body Image Stabilization, allowing the user to capture blur-free photos handheld without the need for a tripod, even in situations where camera shake can cause blur nighttime photography, dim indoor situations, while shooting video or when using a telephoto or macro lens). The PEN-E-PL10 captures smooth UHD 4K 30p video for ultra-high-resolution capture, no stabilizing gear needed. In-Movie Capture allows the user to capture an 8MP image from a 4K video.
Easy Wireless Sharing with Built-in Bluetooth and Wi-Fi
Use the built-in Wi-Fi and Bluetooth with the free Olympus Image Share (OI.Share) app to easily connect the camera and smartphone to import images and wirelessly share with friends and followers. By using the Share Order function, selected photos or videos on the camera will be automatically transferred to your smartphone once the camera is turned off. Convenient remote control of the PEN E-PL10 allows the user to control the camera settings and compose images all from a smart device, perfect for when the user wants to be in the picture. OI.Share also provides a camera how-to guide, containing tutorial videos of photography techniques and a digital guidebook packed with other useful photo tips.
Versatile Interchangeable Lenses
A versatile lineup of compact, lightweight, high-performance interchangeable lenses are available, including bright, single-focal-length lenses, as well as macro lenses, to deliver beautiful defocusing effects. Dramatically expand the possibilities of photographic expression with the perfect lens.
Separately Available Accessories
Genuine Leather Body Jacket (CS-45B), Genuine Leather Shoulder Strap (CSS-S109LL II), and Genuine Leather Lens Cover (LC-60.5GL). These genuine leather accessories are designed to protect the camera and enhance its design.
Pricing and Availability
The Olympus PEN E-PL10 is available now in shiro白 (white), kuro 黒 (black), and mocha 茶 (brown) to easily to match with any style. The camera body only will have a suggested retail price of $599.99 USD and $779.99 CAD. The camera body bundled with the M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens, camera case, lens cloth and SD memory card will have a suggested retail price of $699.99 USD and $899.99 CAD.
Review units and high-resolution images of the Olympus PEN E-PL10 are available by visiting asset.olympusamerica.com or by contacting Jennifer Colucci, Olympus America Inc. at email@example.com or (484) 896-5719. Visit getolympus.com for more information.
OLYMPUS CORE COMPETENCY STATEMENT
Olympus interchangeable lens camera systems’ biggest advantage is their amazing mobility, thanks to the compact, lightweight camera system, including the available assortment of lenses. The combination of a high-resolution, high-performance lens lineup and powerful image stabilization results in sharp, high- quality photos and videos.
ABOUT OLYMPUS AMERICA INC.
Olympus America Inc. is a global technology leader, creating innovative optical and digital solutions in medical technologies; life sciences; industrial solutions; and cameras and audio products. Throughout our nearly 100-year history, Olympus has focused on being true to society and making people’s lives healthier, safer and more fulfilling.
Our Consumer Products Business expands the boundaries of product design and functionality, empowering consumers and professionals alike with innovative digital cameras, lenses, audio recorders and binoculars, opening up new possibilities with its precision optics and groundbreaking technologies. For more information, visit http://www.getolympus.com.
Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks and registered trademarks listed herein are the property of their respective holders, in the U.S. and/or other countries.
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© 2020 Olympus America Inc.
 The camera must be set to AUTO in order to select e-Portrait on the screen in Selfie mode.
 Only available in Pop Art I and Soft Focus.
 Up to 3.5 shutter speed steps. M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ lens at a focal distance of f=42mm (35mm equivalent: f=84mm), conforms to CIPA standards, when corrected on 2 axes (yaw and pitch)
 When the smartphone OS version is Android 6.0 or later, images are not transferred automatically when the smartphone display is in sleep mode (when the smartphone screen is off). Make sure the display is active. On iOS devices, Olympus Image Share (OI.Share) must be launched first.
 Launch offers may apply.
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