Cameras Nikon

Nikon Develops the D850, a Full-Frame FX-Format DSLR Camera

Nikon released a teaser for the upcoming replacement to the D810. The new D850 is under development and is billed as “the next generation full-frame, high-resolution, high-speed digital SLR camera.” Otherwise, we can expect it to have similar specs to the D810, plus “a range of new technologies, features and performance enhancements that are a direct result of feedback from users over the years—who demand the very best from their camera equipment.” That’s not saying much — or a lot, depending on how you understand the statement “features and performance enhancements that are a direct result of feedback from users over the years.” Users tend to ask for the sun, moon and stars. Does this mean that, following Nikon’s new vision, they will listen more to their users and be responsive in a more timely manner to their requests (instead of waiting “years”)? Time will tell. From the teaser video below, it’s hinted that the D850 will function very well in low light (D5’s 3D AF system?), though I may be reading too much into it. There’s no mention of 4K video (though it probably should and will have it) but of 8K time-lapse (are users clamoring for this feature?).


July 25, 2017

Nikon Canada announces the development of new digital SLR camera, the Nikon D850

MISSISSAUGA, ON –– Nikon Canada Inc. is pleased to announce the development of the next generation in full-frame, high-resolution, high-speed digital SLR cameras with the upcoming release of the highly anticipated Nikon D850. This announcement coincides with Nikon’s 100th anniversary of its establishment, which is celebrated today.

The D850 will be a formidable tool for creators who will not compromise on exceptional image quality and versatility, including aspiring and professional photographers as well as hobbyists who capture landscapes, weddings, sports, fashion, and commercial imagery, as well as multimedia content creators.

The D850 is the successor to the D810, which has been highly praised by its users for offering extremely sharp and clear rendering, with rich tone characteristics. This powerful new FX-format digital SLR camera is engineered with a range of new technologies, features and performance enhancements that are a direct result of feedback from users, who demand the very best from their camera equipment. The D850 will exceed the expectations of the vast range of photographers that seek the high resolution and high-speed capabilities that only a Nikon of this calibre complemented by NIKKOR lenses can offer.

To learn more about he Nikon D850, please visit Information regarding the release of this product will be announced at a later date.

Nikon 100th Year Anniversary
Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity,” Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate its 100th anniversary in 2017.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics, as well as the Nikon 1 compact interchangeable lens camera system and the KeyMission line of action cameras. Nikon Corporation, the parent company of Nikon Inc., recently announced the production of 100 million NIKKOR lenses in 2016, creating a new milestone in Nikon’s heritage of superior optics. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit

Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer.