Press Releases

Nikon Canada: New COOLPIX S810C Has 12x Optical Zoom, Wi-Fi® & Android™ for Access to Apps

Nikon Canada today announced the release of the Nikon COOLPIX S810c, a compact camera that combines Nikon’s powerful camera imaging technologies with the vast capabilities of the Android operating system to help users to never again settle for sharing a sub-par smartphone photo to their social networks. Some of the key features of the COOLPIX S810c include the following:

  • Android 4.2.2 Jelly Bean operating system
  • Built-in Wi-Fi capabilities
  • Ability to access myriad apps including Facebook, Twitter, and Instagram, among others
  • Ability to surf the Web, read emails, browse through friends’ photos and videos, and navigate with maps
  • Built-in GPs technology
  • 16.0-megapixel backside illuminated (BSI) CMOS sensor
  • 3.7-inch touch-screen LCD monitor with 1.2 million-dot resolution
  • Ability to capture Full HD 1080p videos
  • 12x optical zoom NIKKOR lens (with 24x Dynamic Fine Zoom)
  • ISO range up to 3200
  • Lens Shift Vibration Reduction (VR) technology


No Filter Needed: Nikon COOLPIX S810C with Android™ Operating System Provides a Seamless Way to Shoot and Share Stunning Images

Next-generation full-featured social camera helps users step up their photo sharing with vibrant images and instant access to favourite apps

Mississauga, ON, April 10, 2014 – Today, Nikon Inc. announced the COOLPIX S810C, which combines Nikon’s powerful camera imaging technologies with the vast capabilities of the AndroidTM operating system (OS). Whether photographing friends dancing into the night or fast-action sports, the 16.0-megapixel COOLPIX S810C helps users to never again settle for sharing a sub-par smartphone photo to their social networks.

“The COOLPIX S810C combines the best parts of a Nikon camera and the limitless possibilities of the Android operating system so users can seamlessly integrate their digital lives with their creative passions,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “S810C users will be able to stay connected and share everyday moments with ease through Full HD video and amazing stills.”

Capture and Share Photos Without Sacrificing Image Quality The COOLPIX S810C provides users with the power to capture high-quality images in low-light or from a distance, delivering results that would otherwise be a challenge to capture with a smartphone. The S810C features a 16.0-megapixel, backside illuminated (BSI) CMOS sensor for excellent low-light shooting ability, and a 12x optical zoom NIKKOR lens (with 24x Dynamic Fine Zoom) to get the sharp shots from up close or far away. Further bolstering the low-light capability of the S810C, the camera has an ISO range up to 3200, as well as Lens-Shift Vibration Reduction (VR) to help prevent blurry photos, even while shooting handheld. To capture those special moments, the camera also has a fast continuous shooting mode.

Stay Connected and Share Effortlessly with Built-in Wi-Fi® Whether liking a status or tagging a photo, COOLPIX S810C users can seamlessly share their most memorable moments with friends and family with the AndroidTM 4.2.2 Jelly Bean operating system. When accessing the Google Play™ store through the S810C, users have access to myriad apps including Facebook, Twitter, Instagram, and others where they can share photos and stay connected. With the Android OS, users can surf the Web, read their latest emails, browse through their friends’ photos and videos, navigate with maps as well as take advantage of many other functions offered by Android apps. By leveraging the built-in Wi-Fi capabilities of the S810C, users can directly share photos instantly with friends and family. When no external Wi-Fi network is available, users can also connect to a compatible smartphone or tablet via the dedicated “Connect to S810C” app1 in order to transfer, share and view their images on that smart device. Additionally, the COOLPIX S810C has built-in GPS for location-based apps, as well as a stereo headphone jack that allows users to operate their camera as a mobile media player device. With the S810C, users can easily navigate to their dinner date while listening to their favourite playlist, and then shoot and share their entrée as well as the night’s details with friends, all with the same device.

Easily add comments to your shots using the camera's touchscreen or through voice input, then post them directly to Google+ and Twitter.

Easily add comments to your shots using the camera’s touchscreen or through voice input, then post them directly to Google+ and Twitter.

Proven Nikon Technologies and Features

Whether sharing, swiping, composing or navigating, users will appreciate the wide and bright 3.7-inch touch-screen LCD monitor with 1.2 million-dot resolution, as well as the ability to capture Full 1080p HD videos. S810C photographers can explore their creativity with a variety of special and creative effects including user-friendly modes and features like Easy Panorama, which allows users to simply sweep the camera to create an ultra-wide panoramic image. The camera also features a new enhanced battery, allowing users to stay connected longer.

Price and Availability The Nikon COOLPIX S810C is scheduled to be available at Authorized Nikon Canada Dealers on or about April 24, 2014, at a Manufacturer’s Suggested Retail Price (MSRP*) of $369.95. It will be available in white.

Exclusive Canadian Warranty Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.

About Nikon Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional DSLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2013, Nikon Corporation celebrated the 80th anniversary of the launch of its NIKKOR brand of photographic lenses, and announced the production of more than 85 million NIKKOR lenses in 2014, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon’s exclusive EXPEED, EXPEED 2, EXPEED 3 or EXPEED 4 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit

Photos are available upon request and can be accessed in the Nikon Canada press room:

Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to for the latest pricing.

1Cameras having Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The “Connect to S810C” application can be downloaded free of charge from Google Play™ or the Apple App Store.  Availability for the application will be announced in the near future.
Apple, the Apple logo, iPhone, iPad, and iPad touch are trademarks of Apple, Inc., registered in the US and other countries. App Store is a service mark of Apple, Inc.
Android and Google Play are trademarks of Google, Inc.
Facebook® is a registered trademark of Facebook, Inc.
Instagram® is a registered trademark of Instagram, Inc.
Twitter® is a registered trademark of Twitter Inc.
Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.

*MSRP (Manufacturer’s Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

All Nikon trademarks are trademarks of Nikon Corporation.