Press Releases

Nikon Canada Announces COOLPIX S3500 and L320: Budget-Friendly, Stylish and High-Power Zoom Cameras

Nikon Canada today released the COOLPIX S3500, an affordable and stylish point-and-shoot, and the COOLPIX L320, a high-performance compact built with a 26x zoom with wide angle.

Nikon COOLPIX S3500

Nikon COOLPIX S3500

Some of the key features of the COOLPIX S3500 include the following:

  • 20.1-megapixel sensor
  • Wide-angle 7x optical zoom NIKKOR lens
  • Lens-shift Vibration Reduction (VR) to reduce the effects of blur and camera shake
  • In-camera image-editing functions including Glamour Retouch and Quick Effects
Nikon COOLPIX L320

Nikon COOLPIX L320

Some of the key features of the COOLPIX L320 include the following:

  • 26x high-power zoom with wide-angle 22.5mm to super-telephoto 585mm (35mm equivalent)
  • 16mp CMOS sensor
  • AA-size battery support
  • Lens-shift Vibration Reduction (VR) to reduce the effects of blur and camera shake
  • Features including Pet Portrait Mode


Nikon’s Latest Stylish and High-power Zoom Cameras Make It Easy to Capture Active Lifestyles and Everyday Adventures

Conveniently compact and versatile, COOLPIX S3500 and L320 are the perfect budget-friendly accessories for capturing moments worth remembering

Mississauga, ON, March 4, 2013 – Today, Nikon Canada Inc. announced the COOLPIX S3500, an affordable and stylish point-and-shoot camera ready to help users easily capture high-quality images and HD videos, and the COOLPIX L320, a high-performance compact built with a 26x zoom with wide-angle coverage. Designed to be compact enough for travel without sacrificing performance, the S3500 and L320 support the simple capturing of beautiful, sharp images in a wide variety of settings, from indoors to out on the town. The COOLPIX S3500 offers an upgraded feature set that includes a new 20.1-megapixel sensor, a 7x optical zoom NIKKOR lens and lens-shift Vibration Reduction (VR) technology to help to ensure vibrant and sharp images, while the powerful 26x zoom on the L320 covers from wide-angle 22.5mm to super-telephoto 585m .

“Nikon’s budget-friendly COOLPIX lineup provides the shooting capabilities and feature sets needed to preserve every memory, while also offering convenience and affordability,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “The COOLPIX S3500 and L320 are ideal choices for stylish, on-the-go users who never want to miss a moment.”

COOLPIX S3500: Carry a Sleek and Convenient Camera On-the-Go
The COOLPIX S3500 sports a slim, compact design, making it the perfect companion for users who seek a versatile, convenient and affordable camera without sacrificing excellent performance. This point-and-shoot is equipped with a 20.1-megapixel sensor to ensure precise and detailed images, whether shooting outdoor landscapes or family portraits. A wide-angle 7x optical zoom NIKKOR lens helps users get close to the action. Lens-shift Vibration Reduction (VR) helps reduce blur and camera shake while rendering clear and sharp images in a variety of everyday shooting scenarios.

COOLPIX S3500 users can also take advantage of a variety of in-camera image-editing functions for fun and fast edits on the fly. Glamour Retouch (e.g. brightening faces, reddening cheeks or softening skin) and Quick Effects enable the retouching of images to create memorable photos with fun and personalized flair.

COOLPIX L320: Take Advantage of High-power Zoom Performance in a Compact Body
The COOLPIX L320 is designed to capture stunning images at various distances. Sporting an impressive 26x high-power zoom with wide-angle 22.5mm to super-telephoto 585mm (35mm equivalent) coverage and a 16MP CMOS sensor, the L320 offers versatility and incredible performance for users who require performance and flexibility. The range and reach of the lens make it easy to zoom out to compose a large group or broad horizon, or zoom in from a distance.

Combined with the advantage of high-performance lens-shift Vibration Reduction (VR) technology, the L320 will produce clear and sharp results when shooting telephoto images or taking advantage of one-touch 720p HD movie recording.

The L320’s 3-inch LCD monitor provides a bright display with faithful colour reproduction, and the camera is built to run on readily available AA-size batteries. Its ergonomic grip makes it easy for users to shoot comfortably, and its simple and intuitive interface allows users to easily access features including Pet Portrait Mode, which automatically detects animals’ faces and selects larger apertures and faster shutter speeds.

Pricing and Availability
The COOLPIX S3500 is scheduled to be available in March 2013 at Authorized Nikon Canada Dealers at a Manufacturer’s Suggested Retail Price (MSRP) of $149.95. Available in black, purple and red.

The COOLPIX L320 is scheduled to be available in March 2013 at Authorized Nikon Canada Dealers at an MSRP of $229.95. Available in black.

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera, and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit

Exclusive Canadian Warranty
Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumers’ investment is protected by Nikon Canada’s warranties with in-Canada service.

About Nikon

Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment.

Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon’s exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit

Photos are available upon request and can be accessed in the Nikon Canada press room:

Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to for the latest pricing.