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New RICOH THETA Model: Spherical Camera Captures Spherical Videos, and 360-Degree Images in One Shot



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New RICOH THETA model, capturing 360-degree images in one shot, is on sale soon
– Spherical video function, API and SDK (beta version) now available –

Tokyo, October 28, 2014—Ricoh Company, Ltd. announced today that it has developed a new model of the RICOH THETA, an input device that allows users to capture the area all around them in a single spherical image. The new spherical camera, which can also capture spherical videos, will be marketed by Ricoh Imaging Company, Ltd. from November 14.

Since its launch last year as the world’s first image input device*1, the RICOH THETA has opened a new world of imaging possibilities. Users can shoot game changing new spherical images at any time, capturing more than they ever imagined. In response to popular demand, the new model enables Wi-Fi transfer that is almost twice as fast as the previous model as well as spherical video capture, all with the same small, lightweight and easy-to-carry design as before. Video image conversion processing can be performed on a computer after shooting, enabling users to enjoy up to 3 minutes*2 of spherical video footage that will make them feel like they’re right there. Users can also choose from four body colors, providing a more fun and attractive tool to carry around every day.

An API (Application Programming Interface) and SDK (Software Development Kit) (beta version) will be released on along with the release of the new RICOH THETA. Users can now develop their own original apps to configure various settings and perform various operations using the RICOH THETA. By developing their own apps, users will be able to add new exciting capabilities to their RICOH THETA. Ricoh looks forward to broadening the range of enjoyment available through this unique device.

*1…The first consumer product that allows the entire area around the user to be captured in one shot, instead of simply taking horizontal panoramas or semi-spherical shots. (As of October 2013. Ricoh research)
*2…Upload to sharing sites is up to 5MB, about 6 seconds (1280 x 720 pixels)

Accessories: USB cable, case



*Wi-Fi is a registered trademark of the Wi-Fi Alliance.

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| About Ricoh |
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2014, Ricoh Group had worldwide sales of 2,195 billion yen based on the IFRS accounting standard (approx. 21.3 billion USD).
The majority of the company’s revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.
Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.
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