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Leica Releases New Edition of S Magazine: Photographer Rankin Uses New Leica S to Shoot Nine Unique Fashion Spreads

This video presents “Rankin: Shooting S-Magazine with the new Leica S”:

  • John Rankin Waddell is better known by his working name – Rankin:
    • He is a London based photographer
  • The third issue of S-Magazine features all photographs taken by Rankin with the new Leica S
    • Rankin chose the theme of hair for the issue and let hairdressers show their artistic work

    • Each hairdresser used their creativity on the models to produce compelling subjects for Rankin to shoot

  • The project shows The Leica S’s capabilities by shooting on location, in the studio and in a variety of light settings

Rankin Interview on S-Magainze from Leica Camera on Vimeo.

Photographer Rankin talks about his experience with the new Leica S and shooting an entire issue of S-Magazine with it.



Renowned British fashion photographer collaborates with notable hair stylists on nine unique fashion spreads

Allendale, NJ (November 27, 2012) – Leica Camera, the legendary German camera manufacturer, announces the release of S Magazine’s latest issue. S Magazine is unique in that it allows professional photographers to share inspiration and contemporary photographic ideas. The publication includes editorial portfolios and current advertising campaigns by prominent international photographers as well as information on the latest trends in commercial photography. Published by Leica Fotografie International, this new 200 page edition is dedicated to British fashion photographer Rankin and features images exclusively shot with the recently launched Leica S, a revolutionary tool designed with the precise needs of professional photographers in mind.

The complete Leica S-System

The complete Leica S-System

Nine spreads in the issue were shot by Rankin using the complete Leica S-System. Within each collection of images, Rankin collaborated with a top hair stylist who led the art direction with diverse subject matter ranging from “The Glow” to “Antithesis.” Featured hair stylists include Alain Pichon, Wendy Iles, Kenna, Raphaël Salley, Tina Outen, Nick Irwin, Kevin Ford, Charlie Le Mindu and Johnnie Sapong.

“These guys are at the top of their game – really talented. It’s very unusual for a hair stylist to get the opportunity to express themselves that directly, with that much freedom,” explains Rankin. The resulting images produce nine striking and very diverse fashion stories. For the Londoner, this hair project represents the fulfillment of a long-standing ambition.

With a career spanning over two decades, Rankin’s subjects have included Britney Spears, Kate Moss, Kylie Minogue, Spice Girls, Madonna, David Bowie, Björk, Juliette Binoche, Lily Allen, Kevin Spacey, The Rolling Stones, Vivienne Westwood, Cate Blanchett, Queen Elizabeth II and Tony Blair. Furthermore, Rankin has shot world-renowned campaigns for Nike, Umbro, Reebok, Rimmel, L’Oreal, Hugo Boss, Levi’s, Shiatzy Chen, Thomas Wylde, Aussi, Madonna for H&M, Dove, BMW and Coca Cola, among others. Additional projects have included a one hour documentary titled “Seven Photographs that Changed Fashion” which aired on BBC 4 and commercial television advertisements with Chris Cottam, including the Dove range of products and Rimmel cosmetics.

Rankin’s tool of choice, the Leica S, was introduced at this year’s photokina trade show in Cologne, Germany and incorporates increased speed, imaging quality and sensor sensitivity. The decisive advantage of the 37.5 MP Leica S lies in the sum of all its features: flexibility, durability and easy operation combined with industry-leading resolution and image quality. The addition of geotagging capabilities combined with compact size and outstanding mobility make the Leica S ideal for any shooting situation whether in studio or on location.

In addition to the print version of S-Magazine, the S-Magazine application provides yet another platform for photographers to present work shot with the Leica S-System to a broad international audience. This iPad application is available through iTunes and perfectly supplements the physical magazine as well as, Leica Camera’s online portal for S Photographers.

S-Magazine may now be purchased by clicking here or through Leica dealers. A dealer locator can be found through the following link:

About Leica Camera:

Leica represents a union of craftsmanship, technology and experience. It is at once an extension of art, knowledge and philosophy, providing a state-of-the-art optical experience in a precision, hand-made photographic instrument. Leica Camera has a simple mission: to provide users with an incomparable experience, an instrument that defines an unsurpassed heritage and sets a standard of excellence for the industry to meet.