Landing A Video Game Assignment

Photographers are increasingly required to do video shooting now and when you thought you landed an assignment then find it slipping from your grasp, what do you do? New York photographer Monte Isom was faced with just such a situation with his client Wieden + Kennedy. Not only did he get to shoot the international ad campaign for the World Cup edition of a soccer video game by EA Sports, but he worked with the CD to shoot a 30-second TV spot.

Find out what he did and read the full article at: PDN.