Press Releases

Gentec International is Exclusive Canadian Distributor for Phottix Flash Lighting & Photo Accessories: At End of Feb.2015

Gentec International is now the exclusive distributor of Phottix professional photo accessories in Canada.

  • Phottix photo products include flashes, shutter releases and flash triggers like the Mitros + TTL Transceiver Flash and the Ares Wireless Flash Trigger.
  • “Phottix is committed to innovation in the photography industry and has received awards and acclaim for its product line-up.”

Phottix product selection and pricing will be available from Gentec International at the end of February 2015.

This video presents Phottix Indra500 TTL Studio Light in Action.

On scene with the new Phottix Indra500 TTL Studio Light, with acclaimed Hong Kong Photographer CM Leung and Hong Kong Bodybuilder and Arnold Classic Winner Brenda Lo.

The Phottix Indra500 TTL Studio Light was announced to an overwhelming response during Photokina 2014 in Cologne, Germany. The Indra500 TTL features 500Ws of power, controllable from the Phottix Odin or Mitros+ system, High Speed Sync up to 1/8000s, and a battery capable of 400 full power shots (with modelling light).


Phottix appoints Gentec International exclusive Canadian distributor for flash lighting and photo accessories

Toronto, ON., January 26, 2015 – Gentec International is pleased to announce the exclusive Canadian distribution of Phottix professional photo accessories.

“We are pleased to appoint Gentec International to act as the exclusive distributor of Phottix Flash and Accessories, Shutter Releases, Flash Triggers and Photographic Accessories in the Canadian Market,” stated Steve Peer, CEO Phottix Hong Kong. “Gentec has for many years been recognized as the largest distributor of photo accessories in Canada, we look forward to working with Gentec and developing the Canadian market for Phottix products.”

Phottix, a manufacturer of innovative hot shoe and portable flashes, flash triggers and shutter releases, holds over 40 patents in the photographic industry. Phottix achieved acclaim for its award-winning Odin TTL Flash Trigger – the first trigger to feature full TTL and Manual Power, and Flash Zoom control. Their continued innovation over the past five years, including the Mitros+ Radio TTL hot shoe flash and Indra500 TTL Studio Lighting system, have proved their position in the photography marketplace as a leader.

“We have watched Phottix create innovative photography products and knew the Canadian marketplace would be interested in their cutting-edge technology at affordable prices,” said Brad Lloyd, Senior Vice President and Managing Director of the Imaging Division at Gentec International. “We are proud Phottix has selected Gentec as their Canadian distributor and look forward to supporting their products in the Canadian photo industry.” Phottix products are expected to be available from Gentec at the end of February 2015. Exact pricing and product selection will be announced closer to that time.

About Phottix
Committed to cutting-edge innovation and excellence in photographic accessories, Phottix has become a dominant force in the photography industry. Holders of numerous patents, Phottix achieved acclaim for its award-winning Phottix Odin TTL Flash Trigger and has continued to revolutionize with their Mitros+, Strato, Ares and INDRA product lines. All Phottix products are developed with feedback from professional photographers – made to assist in overcoming the challenges they face. Phottix’s product line-up continues to take photography solutions to the next level with yet unseen technology, capability and durability. Learn more – visit

About Gentec International
Founded in 1990, Gentec International is Canada’s leading consumer accessory products company, supplying Imaging, Home Theatre, Personal Electronics, Sports Optics, Wireless Telecom, and Mobile Electronics products to the Canadian retail marketplace. Gentec offers a variety of prominent brands, including Optex, Sigma, SanDisk, Manfrotto, Gitzo, National Geographic, Kata, Avenger, Lastolite, Roots, Gary Fong, Black Rapid, iQ, Sunpak, Energizer, Energy, Planet Wireless, Ideal Case, White Diamonds, Ultralink, Electrohome, Bell’O, Klipsch, Mirage, Jamo, Bushnell, Zeiss, Alpine, Metra, and Stinger. Gentec operates out of a high-cube, state-of-the-art, fully computerized 100,000-square-foot warehouse and distribution centre that offers efficient, seamless service to our customers. With over 90 employees, Gentec covers the needs of its retailers coast to coast using the latest technology systems, streamlined efficiencies, and customer service that is second to none. Learn more – visit, on Twitter: @gentecint, on Google+: