Press Releases

Gentec International Announces Manfrotto’s New Advanced Camera Bags for Passionate Photographers

Manfrotto's six different basic bag designs in the Advanced range, each available in a number of sizes.

Manfrotto’s six different basic bag designs in the Advanced range, each available in a number of sizes.



TORONTO, ON., November 25, 2013 – Gentec International, the exclusive distributor of Manfrotto products in Canada, announces the new Advanced collection of 21 camera bags in six styles designed for passionate photographers looking for full-featured, reliable equipment that share the Manfrotto heritage. Thanks to hard-wearing fabrics, superior construction quality, professional features, and an essential and elegant design, Manfrotto’s Advanced camera bags offer the perfect tool to support hobbyist photographers.

The quality of Manfrotto’s products is recognized all over the world and the Advanced bags are no exception. Advanced bags are very easy to use on the go: tripod holders, dividers, pockets, and rain covers are all designed with great attention to the photographer’s needs, both in terms of practicality and portability. Advanced bags are made with iconic style and the elegant Italian design for which Manfrotto is known.

Offering an option for any need, the Advanced collection includes six bag types, suitable for different situations and amounts of equipment. Within each bag type, there are a variety of sizes and shapes designed to accommodate popular camera models and equipment/accessory needs.

Manfrotto Advanced Gear Backpacks

Manfrotto Advanced Gear Backpacks

Photographers can choose from shoulder bags, holsters, slings, and backpacks. The backpacks are available in three distinct styles: the Gear Backpack, dedicated to camera gear and featuring a single compartment with well-padded dividers for cameras, lenses and accessories; the Active Backpack for both camera equipment and daily essentials such as personal items; and the Tri Backpack, dedicated to camera gear. This innovative bag can be worn three different ways: on both shoulders like a standard backpack; with the straps in an “X” formation; or with one strap across the body as a sling.

Manfrotto Advanced Active Backpacks

Manfrotto Advanced Active Backpacks

Manfrotto Advanced Active Slings

Manfrotto Advanced Active Slings

Advanced bags are set to rapidly become the perfect travel mate for all passionate photographers, helping them on their journey to capture their most memorable moments. Available in January, Advanced bags have suggested retail prices ranging from $54.95 to $169.95.

For more information, please contact Samantha Eng, Cohn & Wolfe, at 416-924-5700, extension 4031, or email

About Gentec International
Founded in 1990, Gentec International is Canada’s leading consumer accessory products company, supplying a complete range of photo, video, digital, sport optics, home theatre, electronics, wireless, and mobile audio products to the Canadian retail marketplace. Gentec offers a variety of prominent brands, including Optex, Sigma, SanDisk, Manfrotto, Gitzo, National Geographic, Kata, Avenger, Roots, Gary Fong, Black Rapid, Mobifoto, iQ, Sunpak, Energizer, Bushnell, Tasco, and Zeiss. Gentec operates out of a high-cube, state-of-the-art, fully computerized 100,000-square-foot warehouse and distribution centre that offers efficient, seamless service to our customers. With over 90 employees, Gentec covers the needs of its retailers coast to coast using the latest technology systems, streamlined efficiencies, and customer service that is second to none.

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