Press Releases

Gentec Announces the Launch of Manfrotto’s Befree: A Compact Tripod Specifically Designed for Travel Photographers

Manfrotto Befree tripod is opened

Manfrotto Befree tripod is opened

The Manfrotto BeFree compact tripod was specifically designed with travel photographers in mind:

Manfrotto Befree tripod folded up to just 40 cms in length

Manfrotto Befree tripod folded up to just 40 cms in length

  • Its unique design allows legs to fold up to just 40 cms in length, making this an easy tool to pack
    • Portable: The padded shoulder bag offers protection from damage and makes the tripod easy to pack in luggage or carry with you

  • This sturdy, lightweight tripod makes a great travel companion for photographers on the go
    • at 1.4 kg, it weighs less than the average laptop

    • the rugged Befree and aluminum ball head offer a maximum capacity of 4 kg to guarantee stability, even with long zoom lenses


Manfrotto Befree tripod is extended

Manfrotto Befree tripod is extended

  • The BeFree tripod has a suggested retail price of $249.95 and will be available in June

This video presents “Manfrotto Befree tripod in action travel and shoot”



TORONTO, ON., May 9, 2013 – Gentec International announces  Manfrotto’s Befree, a compact tripod featuring an innovative design dedicated to  who love to travel. Now, there’s no need to sacrifice a sturdy camera support when travelling. With this convenient travel companion, photography on-the-go has never been easier.

The Befree tripod is an easy tool to pack. Thanks to its unique design, the legs fold perfectly around the head into a closed position, where it is only 40 centimetres in length. The tripod’s lightweight aluminum construction makes it especially easy to carry; at 1.4 kilograms, it weighs less than the average laptop. The Befree also comes with a dedicated shoulder bag that protects it from accidental damage and makes it more portable for traveling and convenient to store in luggage. No longer will photographers have to compromise on picture quality because they weren’t able to travel with their heavy tripod.

The Befree’s compact size and portability don’t detract from its sturdiness. This reliable tripod keeps your camera steadily locked in place in any desired position, ensuring sharp images. The Befree is quick to set up and easy to use. The new aluminum ball head is solid and simple to operate, offering a maximum load capacity of four kilograms to guarantee stability, even with long zoom lenses. Aluminum leg locks ensure a long lifespan and allow the tripod to withstand harsh use over time. The new, patented leg-angle selectors quickly allow you to choose between two inclinations, offering maximum versatility for camera positioning.

Featuring premium Italian design and finishing that make it stand out from the crowd, the high-quality Befree complements any photographer’s photographic style, making it the perfect accessory for those on the go. The Befree (MKBFRA4-BH) has a suggested retail price of $249.95 and will be available in June.

For more information, please contact Samantha Eng, Cohn & Wolfe, at 416-924-5700, extension 4031, or email

About Gentec International
Founded in 1990, Gentec International is Canada’s leading consumer accessory products company, supplying a complete range of photo, video, digital, sport optics, home theatre, electronics, wireless, and mobile audio products to the Canadian retail marketplace. Gentec offers a variety of prominent brands, including Optex, Sigma, SanDisk, Manfrotto, Gitzo, National Geographic, Kata, Avenger, Roots, Gary Fong, Black Rapid, Mobifoto, iQ, Sunpak, Energizer, Bushnell, Tasco, and Zeiss. Gentec operates out of a high-cube, state-of-the-art, fully computerized 100,000-square-foot warehouse and distribution centre that offers efficient, seamless service to our customers. With over 90 employees, Gentec covers the needs of its retailers coast to coast using the latest technology systems, streamlined efficiencies, and customer service that is second to none.

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