Press Releases Sigma

Gentec Announces Sigma USB Dock: Photographers Can Update Lens Firmware and Adjust Settings on Newest Sigma Lenses

Sigma USB Dock + Cord

Sigma USB Dock + Cord

The Sigma USB dock was developed exclusively for Sigma’s new Art, Contemporary, and Sports series of lenses.:

  • This allows photographers to easily update lens firmware and adjust parameters (e.g. focus) via a standard USB connection to their computer
  • It has a suggested retail price of $59.95
  • It will be available for Canon and Sigma lenses in May, with the Nikon version to follow
  • For more information about Sigma and other Sigma products, please see the Sigma brand page



TORONTO, ON., May 9, 2013 – Gentec International announces the launch of Sigma’s new USB Dock and proprietary Optimization Pro software. Developed exclusively for Sigma’s new Art, Contemporary, and Sports series of lenses, the USB Dock easily connects to a computer via a standard USB connection and allows photographers to update lens firmware and adjust parameters, such as focus.

The USB Dock is currently compatible with the 35mm F1.4 DG HSM and 30mm F1.4 DC HSM lenses from the Art line, the 17-70mm F2.8-4 DC MACRO OS HSM lens from the Contemporary line, and the 120-300mm F2.8 DG OS HSM lens the Sports line. Using the USB Dock, it’s possible to update the lens firmware via the Internet. Multiple focus setting options are also available: four categories for fixed focal length lenses and sixteen categories for zoom lenses (four options for focal length and four options for shooting distance). In addition, lenses from Sigma’s Sports line include a “Custom Mode Switch” for customizable AF speed (three AF speed modes), focus limiter, and optical stabilizer (OS) function (three OS adjustment modes).

The Sigma USB Dock has a suggested retail price of $59.95 and will be available for Canon and Sigma lenses in May; the Nikon version will follow. Currently, the USB Dock is not compatible with Sigma DN series lenses.

For more information, please contact Samantha Eng, Cohn & Wolfe, at 416-924-5700, extension 4031, or email

About Gentec International
Founded in 1990, Gentec International is Canada’s leading consumer accessory products company, supplying a complete range of photo, video, digital, sport optics, home theatre, electronics, wireless, and mobile audio products to the Canadian retail marketplace. Gentec offers a variety of prominent brands, including Optex, Sigma, SanDisk, Manfrotto, Gitzo, National Geographic, Kata, Avenger, Roots, Gary Fong, Black Rapid, Mobifoto, iQ, Sunpak, Energizer, Bushnell, Tasco, and Zeiss. Gentec operates out of a high-cube, state-of-the-art, fully computerized 100,000-square-foot warehouse and distribution centre that offers efficient, seamless service to our customers. With over 90 employees, Gentec covers the needs of its retailers coast to coast using the latest technology systems, streamlined efficiencies, and customer service that is second to none.

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