Press Releases

Gentec Announces Canadian Distribution of the ION Air Pro™Camera that Crossed Niagara Falls with Nik Wallenda

Recently, Canadians held their breath and watched Nik Wallenda as he walked a high wire across Niagara Falls. Wallenda was able to share this once in a lifetime experience thanks to the ION Air Pro camera, which recorded every step of his epic journey.

Now all professional and amateur photographers, adventurers, adrenalin junkies and recreational sports enthusiasts can share their experiences like Wallenda with their own compact and light weight ION Air Pro professional sports action camera. The camera lets you record in full HD and is waterproof to 10 metres without an outer case.

This video presents “ION in”:

  • shot entirely with the ION Air Pro™ Camera

ION Air Pro™ Camera

ION Air Pro™ Camera



TORONTO, ON., July 11, 2012 Gentec International is pleased to announce an exclusive Canadian distribution agreement for the ION Air Pro™ camera, the camera that crossed Niagara Falls with Nik Wallenda.

Aimed at professional and amateur photographers, adventurers, adrenalin junkies and recreational sports enthusiasts, the compact, lightweight ION Air Pro™ is a professional sports action camera suitable for any sport. Waterproof to 10 metres without any outer case required, it lets you record in full HD at 170-degree wide-angle and 1080p video resolution. The simple one-finger operation enables you to capture high-definition video at the touch of a button, or take stunning photos with its five-megapixel camera (sequenced one at a time, three in one second, or one photo every 10, 20 or 30 seconds to create amazing time-lapse videos).

The ION Air Pro™ is not just about the camera – it’s about the ability to shoot in high definition and share in real time. With the WiFi Podz™ (included with the WiFi kit or sold separately as an upgrade), this is one of the first smartphone compatible action cameras that allows you to shoot high-definition video and share in real time via social networking sites. Your latest sports adventure can be uploaded to Facebook, You Tube, and emailed even before you’ve put away your gear.

The ION Air Pro™ is available in three kit configurations. The basic kit, which includes a selection of accessories to get you shooting right away, has a suggested retail price of $259.95. The ION Air Pro™ Plus kit includes the ION Helmet & Bike Kit and retails for $319.95. The ION Air Pro™ WiFi kit includes the helmet and bike mounts and adds WiFi functionality with the ION WiFi Podz™ for a suggested retail price of $379.95. The Air Pro™ and Air Pro™ Plus can also be upgraded for WiFi functionality by purchasing the Air Pro Connect Kit, which includes the WiFi Podz™ and a battery booster. All ION cameras include 8GB of free Cloud storage.

About ION Worldwide

ION Worldwide is a subsidiary of global consumer electronics specialist World Wide Licenses Ltd. (WWL). ION Worldwide’s experienced executive team has been involved in the design, development and manufacturing of digital imaging products for leading brands worldwide for almost 20 years. The new ION Air Pro™ is first in the company’s new line of sports video cameras. For more information, visit

About Gentec International

For over 20 years, Gentec International has been Canada’s leading consumer accessory products company, supplying a complete range of imaging, electronics, wireless, home theatre, home audio, sport optics, and mobile audio products to the Canadian retail marketplace. Gentec offers a variety of prominent brands, including Optex, Sigma, SanDisk, Velbon, Tamrac, Roots, Gary Fong, Black Rapid, Mobifoto, iQ, Sunpak, Polaroid, Bushnell, Tasco, and Zeiss.

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