Press Releases

FUJIFILM X100T, X30 and FinePix XP70 Have Each Won the iF Product Design Awards, One of the World’s Most Prestigious Design Awards

Three Fujifilm cameras won the 2015 iF Product Design Awards:

This video presents Fuji Guys – Fujifilm X100T – Top Features.

The following video presents FUJIFILM X30 Promotional Video:

“The joy of shooting is back.”

Heralding Fujifilm’s the third-generation of large-sensored premium compacts, the new X30 has evolved from the innovative technologies of the best-selling X10 and X20 cameras.

This video presents Fuji Guys – FinePix XP70 – First Look.


Three Fujifilm digital cameras have won at the 2015 iF product design
awards; FUJIFILM X100T, X30 and FinePix XP70

March 5, 2015

FUJIFILM Corporation (President: Shigehiro Nakajima) is very proud to announce that three digital cameras, the FUJIFILM X100T, X30 and FinePix XP70 have each won one of the world’s most prestigious design awards; the iF product design awards.

Since the launch of X series in March 2011, Fujifilm has rapidly grown the X series which successfully combines traditional styling with the highest image quality and mobility. Almost all FUJIFILM X series cameras have won an iF product design award, confirming that the design philosophy of X Series is highly regarded.

The FinePix XP70 only weighs 179g but also complies with IP68 standards*. This means it is waterproof to 10 meters, can withstand a drop of up to 1.5m, will still operate in temperatures as low as -10℃ and is dustproof to prevent the intrusion of dust or sand. The FinePix XP70 adopts a stylish compact design while retaining the toughness function.

* Waterproof and dustproof protection standards of products, stipulated by IEC (International Electrotechnical Commission)

Organized by iF Industrie Forum Design e.V in Hannover, the “iF product design award” is amongst the world’s most prestigious design awards along side “red dot design award” in Germany and the “Industrial Design Excellence Awards (IDEA)” of the USA. More than 50 experts from all over the world will come together to select the winners in the iF design awards 2015 and each entry is assessed on the basis of ten clear criteria such as design quality, degree of innovation and brand value.

≪iF design awards 2015 Award Winning Products≫

  • Compact Digital Camera FUJIFILM X100T and X30 and FinePix XP70

Fujifilm’s X series range has won multiple design awards in the world for the following models:

2012  iF design Award  FUJIFILM X100
2013  iF design Awards   FUJIFILM X10, FUJIFILM XF1
2013  red dot design Awards  FUJIFILM X-Pro1, FUJIFILM X-E1
2014  iF design Awards   FUJIFILM X-M1, XQ1, X20, X100S
2015  iF design Awards   FUJIFILM X100T, X30

Future products are being developed taking on board feedback from existing X series fans, camera enthusiasts and professional photographers alike.

This video presents Jury iF DESIGN AWARD 2015.

  • The jury of the iF DESIGN AWARD 2015.
  • More than 50 experts from all over the world have met in Hamburg in January 2015 to select the winners of the iF DESIGN AWARD 2015.