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Fujifilm Won the Prestigious iF Design Award 2018 for Instant Cameras instax SQUARE SQ10 / instax mini 9, FUJINON Lenses GF23mm F4 R LM WR / GF110mm F2 R LM WR, Broadcast Lenses FUJINON UA14 x 4.5 / FUJINON UA27 x 6.5, Cinema Lenses FUJINON MK18 – 55 mm T2.9 / FUJINON MK50 – 135 mm T2.9, Vertical Battery Grip VG-GFX1

Fujifilm: Award winning products for the iF Design Award 2018
Fujifilm: Award winning products for the iF Design Award 2018

The following video presents instax SQUARE SQ10 Product Movie “HANDS” / FUJIFILM:
This is a video introducing the features of instax SQUARE SQ10. Performance expressing the charm of SQ 10 is based on K.E.N-DIGIT who is active as a finger dancer.

The Fujifilm products that won the “iF Design Award 2018” include:

Fujifilm instax SQUARE SQ10

Fujifilm instax SQUARE SQ10

Instax SQ10 is an innovative hybrid instant camera, digital image censor and LCD. We have newly developed the instax SQUARE Film after an interval of 19 years, providing square format which is accepted by wide range of people, including SNS users. Its key feature is higher image quality, even in darkness, or in close-up shooting. The interface design is intuitional; it enables simple and diversified photo edition. The design is symmetrical; users can use it with their left or right hand and the form is round; it comfortably fits to users’ hand. The iconic design and usability are harmonized with the metal-cut lens-ring and round rubber grip.

Fujifilm instax mini 9

Fujifilm instax mini 9

This, entry level, instant camera is popularly accepted as one of the best instant cameras on the market. Instax mini 9 has a popular, cool design, is easy to use and incorporates long-desired functions including one-touch power-on button, clear finder, high-key mode, and a selfie mirror. In order to respond to the desires of as wider range of users in the world, we provide five color variations, and the design is improved to provide more enjoyment in instant camera use.

The following video presents Fuji Guys – FUJIFILM Instax Mini 9 – Unboxing and First Look:
The Fuji Guys show you what to expect when you take your Fujifilm Instax Mini 9 out of the box and begin to try it out.

Fujifilm Vertical battery grip VG-GFX1

Fujifilm Vertical battery grip VG-GFX1

This optional and exclusive vertical grip for GFX, medium format digital cameras is designed for advanced users or professionals. Most grips and cameras don’t have unified operations due to the different cross-section of shapes of grips and the different layout of shutters or other buttons. However with the VG-GFX1, the main buttons’ layout and form were adjusted to the camera, and unified operability (the same location, form and usability) vertically and horizontally was achieved. This grip offers reliability, stability, and comfort when choosing the right moment to take pictures.

FUJINON Lens GF23mm F4 R LM WR

FUJINON Lens GF23mm F4 R LM WR

This interchangeable lens, exclusive to our medium format mirrorless camera GFX, enjoys a super-wide angle with vivid depiction even at the edges of the landscape/architecture shots. Such resolution, angle, sense of depth, and rich reproduction of gradation bring a clear real-life image. A locking mechanism added to the aperture ring, unique to XF Lens Series, offers intuitive and unfailing shooting. The attractive, high curvature, design for the front lens with the compact, stylish body design entices camera owners to buy this lens.

FUJINON Lens GF110mm F2 R LM WR

FUJINON Lens GF110mm F2 R LM WR

The GF110mmF2 RLM WR, an interchangeable medium telephoto lens with a large aperture, exclusive to our medium format mirrorless camera GFX is particularly fantastic for portraits. The shallow DOF and the high resolution of the area in focus produce realistic portraits with a 3-demensioned feel. A locking mechanism added to the aperture ring, unique to the XF Lens Series, offers intuitive and unfailing shooting. We paid close attention to the design of the lens and its overall appearance. Even for medium format cameras, the precision and the functional beauty of this lens would entice anyone to buy it.

FUJINON UA14 x 4.5

FUJINON UA14 x 4.5

  • FUJINON UA14 x 4.5, a 4K camera compatible portable broadcast zoom lens

This is a portable, compact, 238.5mm, broadcast zoom lens enabled with 4K optical functions and high resolution in all zoom ranges. There are 4 significant design achievements; unfailing operability for the parts used frequently such as focus, zoom and aperture ring, the exclusivity of the expensive professional product; the Right Fit Touch gives a more secure grip to the lens and Innovative Notation heightens visibility for shooting in low light

FUJINON UA27 x 6.5

FUJINON UA27 x 6.5

  • FUJINON UA27 x 6.5, 4K camera compatible zoom broadcast lens

This x27 box zoom lens, employing the latest optical simulation technology, reduces loss of definition at the periphery of the screen and can realize 4k image quality in any zoom from 6.5mm at wide angle to 180mm. Box lenses have been in use by broadcasting companies for generations. Therefore, the familiarity of this product and the retention of classic style reassured those who had been used to previous models. The use of special materials, surface treatment and robust styling were employed to offer new users the strong presence of a well known product.

FUJINON MK18 – 55 mm T2.9 / FUJINON MK50 – 135 mm T2.9

FUJINON MK18 – 55 mm T2.9 / FUJINON MK50 – 135 mm T2.9

This compact and lightweight cinema lens achieves a high level of shooting performance with a shallow DOF and a brightness of T2.9 in all zoom ranges. To boost user satisfaction, we focused on three key improvements to our lens; Efficient Operability, the frequently-used focus ring with a non-slip shape to enhance manual operability and sense of touch; Quality Appearance, the lustrous jet coating of black anodized aluminum and Impressive Design, with the green metallic line as a symbol of reliability that we have achieved with our cinema/broadcast lens products.

The following video presents Features of FUJINON MK series – New MK50-135mm – / FUJIFILM:
Introduction movie for features of MK series, MK18-55mm and new MK50-135mm, made by Yoshihiro Enatsu from Marimo Records

PRESS RELEASE

Fujifilm won the prestigious “iF Design Award” with 10 products in recognition of their design and performance

3D image analysis system for medical use “SYNAPSE VINCENT”, hybrid instant camera “instax SQUARE SQ10” and others

March 12, 2018

FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce that it has been awarded the “iF Design Award 2018”, sponsored by the international design promotion organization iF International Forum Design (Hanover, Germany), for 10 of its products including the 3D image analysis system “SYNAPSE VINCENT” 3D image analysis system, the hybrid instant camera “instax SQUARE SQ10”, ultrasonic processor, and broadcast lenses. The award is organized by the iF International Forum Design in Hanover, Germany, an international organization for design promotion.
The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside Germany’s “Red Dot Design Award” and the United States’ “IDEA”. This year, there were 6,401 entries from 54 countries and regions judged by 63 experts.

In developing all of its products and services, Fujifilm not only pursues functionality and performance of its products, but also engages in design development that leverages its superior functionality. In addition to creating beautiful external designs, Fujifilm is working to create new product value by developing designs that realize simple and comfortable operability and portability.

The company received awards for a wide variety of products from business products, including a 3D image analysis system for medical use, to consumer products such as the instax series, and was highly-rated not only for external design but also from the perspective that each of the awarded products offer high-performance, ease-of-use, and user interfaces that make them comfortable to operate.

< Award winning products for the iF Design Award 2018 >

It is such an honor to announce that so many of Fujifilm’s products were chosen for the iF Design Award out of many applicants from countries around the world. Fujifilm will continue to develop superior products in the future.

■ 3D image analysis system “SYNAPSE VINCENT”

This 3D image analysis system for medical use captures and analyzes high-precision 3D images from tomographic images produced via CT or MRI. The system uses image analyzing technology to automatically extract and realize highly-accurate 3D analysis of various organs, blood vessels and fine bronchial tubes with high precision via a simple operation. The system is used in pre-operative simulations, informed consent, and in investigating treatment plans in a wide variety of clinical areas, such as radiology, circulatory organs, digestive organs, respiratory organs, and the head and neck, as well as urology. The system is aimed to contribute to reducing the working loads of technologies and pursue enhanced efficiency at clinical sites.

■ Hybrid instant camera “instax SQUARE SQ10”

The first instax camera equipped with a digital image sensor and image processing technology. Developed based on the concept of “easily and creatively enjoying instant photos,” instax SQUARE SQ10 lets you create and enjoy prints at any locations where you take your photos. Not only does the camera enable photography in night scenes and close-ups through enhanced image quality and shooting performance, it is equipped with an abundance of image editing and processing functions. With this editing/processing function, you can enjoy original photo expression via simple operations. The camera realizes simple and intuitive operation by gathering operating buttons and dials for editing, processing, and printing in one location on the back of the camera and linking operating status with an LCD monitor. To maximize the appeal of this camera, the company has adopted a new square format popular among many includingpeople familiar with SNS like Instagram* and photo enthusiasts.

* Instagram is a trademark or registered trademark of Instagram, Inc.

■ Instant camera “instax mini 9” (Overseas-only model)

This product is sold outside of Japan as a new addition to the instax series of instant cameras that allows you to enjoy card-sized prints. In Japan, this camera is sold as the “instax mini 8 plus.” The camera is equipped with an easy-view viewfinder and a high key mode that lets you take pictures in bright and soft atmospheres. It also has a small mirror next to the lens which makes you to take selfies easily.The camera comes in 5 color variations including a bright pink and a chic blue. This camera is designed to let you enjoy instant photographs.

Vertical battery grip “VG-GFX1” (for the “FUJIFILM GFX 50S” medium-format mirrorless camera equipped with a large sensor)

A vertical position battery grip designed specifically for the FUJIFILM GFX 50S (sold separately). A high-function battery grip that enables similar operation vertically and horizontally by making the positions and shapes of main buttons, such as the release button, dials, and function buttons, as well as the grip, the same as during horizontal shooting. The grip provides the “certainty,” “stability,” and “comfort” needed to capture definitive moments in time.

■ Interchangeable lens “FUJINON Lens GF23mm F4 R LM WR” (for the “GFX Series” medium-format mirrorless cameras equipped with large sensors)

An ultra-wide angle lens with an F value of 4.0 and a focal length of 23 mm. It enables sharp depictions as if seeing landscapes and buildings for real, high resolution, ultra-wide angle depth, and a rich expression of gradations through a combination with a medium-format sensor having 1.7 times the area of the full-size 35 mm sensor mounted on the GFX Series. It has a lock mechanism on the aperture ring. This prevents unintentional movement of the ring to enable intuitive and reliable operation. The lens has a toughness design incorporating a structure that is dust-proof, drip-proof, and low-temperature resistant to -10°C, enabling it to shoot in outdoor environments where light rain is falling and dust is being kicked up. Fujifilm pursued a precise and attractive lens design that also provides high performance to satisfy professionals.

■ Interchangeable lens “FUJINON Lens GF110mm F2 R LM WR” (for the “GFX Series” medium-format mirrorless camera equipped with large sensor)

A large aperture medium telephoto lens with a bright open F value of 2.0 and a focal length of 110 mm. It realizes high resolution of the point of focus and the rich bokeh through a combination with a medium-size sensor having 1.7 times the area of the full-size 35 mm sensor mounted on the GFX Series. The lens enables a photographer to enjoy portrait shooting with rich 3D effects.
It has a lock mechanism on the aperture ring. This prevents unintentional movement of the ring to enable intuitive and reliable operation. The lens has a toughness design incorporating a structure that is dust-proof, drip-proof, and low-temperature resistant to -10°C, enabling it to shoot in outdoor environments where light rain is falling and dust is being kicked up. The company went for a fearless beautifully attractive large aperture lens design that also provides performance to satisfy professionals.

■ 4K camera compatible portable broadcast zoom lens “FUJINON UA14 x 4.5”

A 4K camera compatible portable broadcast zoom lens that achieves a focal length covering ultra-wide angle 4.5 mm to 63 mm and a minimum shooting distance of only 0.3 m in small body just 238.5 mm in total length. The design of this lens increases grip performance while delivering traditional smooth operability. This lens demonstrates its power when combined with small lightweight 4K camcorders, and can shoot 4K images with an overwhelming sense of depth for sport broadcasting and various program production locations. Furthermore, by taking advantage of the optical technology the company has gained over many years in the field of state-of-the-art imaging, this lens suppresses, to the utmost degree, the image periphery distortion and resolution loss that readily occurs with wide angle photography.

■ 4K camera compatible zoom broadcast lens “FUJINON UA27 x 6.5”

A 4K camera compatible zoom broadcast lens that achieves 27x zoom with a focal length of 6.5 mm to 180 mm. This lens is ideal for shooting studio productions such as news, variety shows, and music programs. It also supports concerts and live broadcasts that capture entire venues by making use of its wide-angle focal length. There is also an extender** built into the lens body that extends the focal length two-fold to thus cover a focal length of up to 360 mm while maintaining high-definition image quality even when the extender is being used.
Furthermore, the matte-black exterior will help it not to stand out even when reflected on other cameras during shooting in studios with a variety of photographic equipment. The lens operates the same as a conventional zoom lens so it can be used to shoot images the same way.

** A lens that extends focal length.

■ Cinema camera lenses “FUJINON MK18 – 55 mm T2.9 / FUJINON MK50 – 135 mm T2.9”

These lenses are both so much smaller and so much lighter than conventional cinema camera lenses. They deliver excellent cost performance all while emulating the high optical performance, from the center to the periphery, which is characteristic of FUJINON Cine Lenses. Their shallow depth of field also makes it possible to take advantage of a beautiful bokeh. The lenses are also equipped with three rings that make it possible to adjust focus, zoom, and iris (aperture) independently, and all of the operation rings have a uniform gear pitch*** of 0.8 M (module). The lenses are comfortable to operate as the focus rings are designed to rotate across a wide range of 200 degrees, which makes precise focusing possible. Although a resin material suited to miniaturization and weight reduction is used on the exterior, the material is given an external finish reminiscent of the high-quality texture of tools used by pros, making the lenses a pleasure to own.

*** The distance between gear teeth.

■ Ultrasonic processor(SP-900) / control pad (CP-900) / scanner (RS-900)”

An ultrasonic processor connected to an ultrasonic probe*4, configured from a processor (SP-900), a control pad (CP-900), and a scanner (RS-900). When used in combination with an electronic endoscope system, this device makes ultrasonic observation in examinations possible via the insertion of a probe for transmitting and receiving ultrasonic waves through a forceps-like opening of an endoscope. In design development, the device was designed integrated with the endoscope LASEREO 7000 System using a distinct design created by a seamless enclosure composed of gently curved surfaces and a display unit for summarizing information.

*4 A transducer that receives and transmits ultrasonic waves.

For inquiries on information in this media release, contact:

Customer Contact:
Please contact your nearest Fujifilm office.
For information on Fujifilm subsidiaries and distributors, please access the following URL.
http://www.fujifilm.com/worldwide/


The following video presents GFX stories with Ben Benvie -GF23mmF4 R LM WR- / FUJIFILM:
Photographer Ben Benvie from Canada explores Bisti Badlands with the GFX 50S and GF23mmF4 R LM WR. Watch the photographer in action capturing the dynamic scenery with the new mirrorless medium format camera system GFX. Filmed on a FUJIFILM X-T2 in 4K.


The following video presents GFX stories with David Stanbury -110mm- / FUJIFILM:
Professional Wedding photographer David Stanbury from the UK uses the GF110mmF2 R LM WR for wedding photography. Watch the photographer in action and hear what he thinks about the medium format mirrorless digital camera system GFX by Fujifilm. Filmed on a FUJIFILM X-T2 in 4K.


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