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Fujifilm Unveils the New Open Innovation Hub (OI-Hub) in California’s Silicon Valley: Features Fujifilm’s Most Advanced Core & Product Technologies for Innovation Leaders & Partners in North America

The following video presents Fujifilm Unveils Its First U.S. Open Innovation Hub in California’s Silicon Valley :

OI-Hub expands Fujifilm’s presence in the U.S., featuring its most advanced core and product technologies for innovation leaders and partners in North America



OI-Hub expands Fujifilm’s presence in the U.S., featuring its most advanced core and product technologies for innovation leaders and partners in North America

Valhalla, N.Y., June 16, 2015 – FUJIFILM North America Corporation today announced the unveiling of its all-new Open Innovation Hub (OI-Hub) in California’s Silicon Valley. The new U.S. OI-Hub will give business partners and customers a first-person experience of Fujifilm’s rich variety of leading-edge technologies and new products.

The entrance to the Open Innovation Hub (OI-Hub).

The entrance to the Open Innovation Hub (OI-Hub).

The core technologies represented at the U.S. OI-Hub demonstrate the wide diversity of products and markets that Fujifilm has innovated using fundamental capabilities that stem from its photography and imaging achievements. In the OI-Hub, represented markets include energy, environment, information technology, transportation, bio-pharma and regenerative medicine, all areas where Fujifilm is leading technological innovation.

“We are very pleased to see that Fujifilm, a renowned Japanese Corporation, has decided to invest and open one of their three worldwide Technology Hubs here in Silicon Valley,” said Carl Guardino, CEO of the Silicon Valley Leadership Group.

Global Innovation Partner
“Our mission at Fujifilm is to reach out to the innovation community using the OI-Hub and then partner to bring these new Fujifilm technologies to market faster,” said Dr. Bruce Novich, division president, FUJIFILM North America Corporation, Industrial and Corporate New Business Development Division. “Fujifilm’s new OI-Hub is one of a new group of business development partnering tools. These partnering tools have been designed to drive Fujifilm’s leading edge technologies and products through conventional market barriers at an accelerated rate,” added Dr. Novich.

Fujifilm's Core Technologies

Fujifilm’s Core Technologies

Tide of Innovation
The new U.S. OI-Hub is modeled on the newly-established Tokyo Open Innovation Hub at Fujifilm’s headquarters where business partners can experience and explore first-hand the core technologies that underlie materials and products developed by the Fujifilm Group, as well as fresh breakthrough technologies, materials and products currently under development.

“The U.S. OI-Hub enables North American customers and new business partners to engage in collaborative dialog with our leading technologists, and to discover the depth and breadth of Fujifilm’s global technology portfolio. Collaborators will directly interface with Fujifilm’s global innovators through a series of interaction tools which have been designed to facilitate rapid technology understanding and co-ideation which can accelerate and support their own innovative research, products and services” said Dr. Novich.

The ideation process at the OI-Hub will inspire visitors to engage with Fujifilm’s technical advances and other business innovators from around the world. The resulting insights and opportunities will be fed back into the Fujifilm business units and functions to inspire the company’s own commercialization process.

Immersion Experience for Innovators

A visitor experiences the five immersive zones in the OI-Hub, and sees Fujifilm’s core technologies first-hand.

A visitor experiences the five immersive zones in the OI-Hub, and sees Fujifilm’s core technologies first-hand.

The new U.S. OI-Hub features five immersive zones that bring all of Fujifilm’s latest technologies to life for every visitor to encounter, learn, create, be inspired and touch Fujifilm’s newest technologies and products. Display themes within the zones include control of light, control of activity of materials, input and output of images and information, recording and transfer of images and information, and scaffolding for cells.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit, go to to follow Fujifilm on Twitter, or go to to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2015, the company had global revenues of $22.7 billion, at an exchange rate of 110 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit:

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