Fujifilm Received 2015 Red Dot Design Awards for Seven Consumer Products Including X-T1 Graphite Silver Edition, X100T and X30 Digital Cameras

The Red Dot Award: Product Design is a globally recognised seal of good design.

Internationally sought after and highly respected: The seal of quality for unusual and sophisticated designs is awarded only to works that the Red Dot jury considers to be of high design quality.

The red dot design award is one of the world’s three leading design awards* hosted by the Design Zentrum Nordrhein Westfalen of Germany since 1955.

* red dot design award (Germany), iF design award (Germany) and IDEA Design Award (U.S.A.)

The facts and figures of the Red Dot Award: Product Design 2015

  • Entries: 4,928 from 56 countries.
  • Red Dot awards granted: 1,240.
  • Red Dot Gala: 29 June 2015 at 6 p.m. in the Aalto-Theater in Essen.
  • Special exhibition “Design on Stage – Winners Red Dot Award: Product Design 2015”: 30 June – 26 July 2015 in the Red Dot Design Museum Essen.

The laureates of the Red Dot Award: Product Design 2015 have been chosen by a jury comprising 38 international experts.

The assessment criteria of the jury:
• Degree of innovation
• Functionality
• Formal quality
• Ergonomics
• Durability
• Symbolic and emotional content
• Product periphery
• Self-explanatory quality
• Ecological compatibility

Fujifilm received the 2015 red dot design awards for seven consumer products, which included three X-series digital cameras: X-T1 Graphite Silver Edition, X100T and X30!

Fujifilm X100T Digital Camera

Fujifilm X100T

Fujifilm X100T

FUJIFILM X100T is a premium compact camera that is a dramatically-advanced successor of the X100 and X100S with enhanced high-class design and functions. The operating panel was improved in response to customer feedback. Together with the newly added operation buttons, it has an APS-C size X-Trans CMOS II sensor to improve image quality equivalent to a full size sensor and a dual view that shows the focus area in the EVF on the OVF, which is a new feature of our original hybrid viewfinder. These features provide an unprecedented joy of photographing.

Fujifilm X-T1 Digital Camera

Fujifilm X-T1 Graphite Silver Edition

Fujifilm X-T1 Graphite Silver Edition

The X-T1 Graphite Silver Edition is the premium model for the X-T1 series. It has inherited a design similar to the previous year’s highly regarded X-T1 pentaprism single-lens reflex camera, the Real Time Viewfinder with almost-no-lag and 0.77X magnification, the APS-C sized X-Trans CMOS II sensor, and dust- and water-resistant construction with the ability to perform in temperatures as low as -10ºC. In addition, it comes equipped with features such as a graphite silver body with a multilayer coating that combines a feeling of depth and luxury, a new electronic shutter with a maximum speed of 1/32000 seconds, Classic Chrome mode in Film Simulation, and the electronic viewfinder with Natural Live View Function.

Fujifilm X30 Digital Camera

FUJIFILM X30, a successor of X20, is a premium compact camera having an EVF with a viewing angle of 25 and 2.36 million organic EL pixels, which are the best in its class. It enables checking imaging information in the viewfinder free of parallax, a limitation of the optical viewfinder. The magnesium die-cast top and bottom are highly rigid and aluminum dials have an excellent feel and touch. While maintaining the power switch linked to the zoom ring, a control ring, tilt LCD, and rubber grip are newly equipped to the camera to make the user enjoy taking photos by looking though the viewfinder.

Fujifilm FinePix XP80 Digital Camera


Fujifilm FinePix XP80, purple

Fujifilm FinePix XP80, purple

Boasting a waterproof and dustproof rating of IP68, FinePix XP80 has a stylish but durable design featuring waterproofing to depth of 10 m, structural impact resistance of 1.75 m, -10 C cold resistance, and dustproof. It has an optical 5x zoom lens from a wide angle of 28 mm and an optical camera-shake correction function. Effective pixel number is 16.4 million pixels. In the action camera mode, powerful images can be obtained by combining with a super wide angle action camera lens (equivalent to 18 mm converted in terms of 35 mm format). Wi-Fi is built-in to enable smooth communication with a smartphone.

Fujifilm instax wide 300 Instant Camera

Fujifilm INSTAX Wide 300

Fujifilm INSTAX Wide 300

The instax wide 300 is an instant camera using Fujifilm’s original wide size film (instax WIDE). The 62×92 mm large format is widely used for general use, e.g., group pictures and business use (criminal identification by police/insurance company’s records). Its functions enable the user to firmly hold the camera, e.g., a grip that can be firmly held by the right hand, tilt shutter releases that can be pushed naturally with the index finger, and a shape that assists “both hands holding style.” Camera-like design was adopted out of a box form. It has two tones of black and silver, and can be used by a broad range of users for long durations.

Fujifilm instax SHARE SP-1 Printer

The instax SHARE SP-1 printer allows easy printing of images taken by a smartphone or digital camera on an instant film via wireless LAN. For application in a smartphone, various templates can be used such as “Real-time Template” in which the time, place, weather, and temperature of photographing can be printed, “Limited Template” in which serial numbers can be printed, and “SNS Template” in which the images uploaded to SNS can be printed along with the number of “Like It.” The printer has an upright shape designed so that it can be placed in the middle of a user group to share photos. It can display hardware status by LED indication.

Cine lens ZK12x25 (25-300mm) Fujinon Cinema Lens

Fujifilm Cine lens ZK12x25 (25-300mm) Fujinon Cinema Lens

Fujifilm Cine lens ZK12x25 (25-300mm) Fujinon Cinema Lens

The ZK 12×25 is a long zoom cinema lens that can cover a wide angle to a long distance view while maintaining 4K image quality. It can effectively change and adjust the lens with the long zoom, which has been an issue of fixed focal lens, short zoom lenses. The position and operation of various lenses have not been changed so that a camera operator and a focus puller can comfortably use this product. A larger and easy-to-read font is also used for indicating operation on the display screen by assuming shooting under low illumination environments. Together with a luminous coating material, ease of reading at the shooting site was pursued.

  • High zoom ratio telephoto cine zoom lens “FUJINON ZK12×25” covering 25mm–300mm focal length.
  • The ideal companion for 4K PL-mount Cameras.

Please click here for more info about all the Fujifilm products that won the 2015 Red Dot Awards.

The following video presents FUJIFILM X30 Promotional Video:

Heralding Fujifilm’s the third-generation of large-sensored premium compacts, the new X30 has evolved from the innovative technologies of the best-selling X10 and X20 cameras.